TikTok
TikTok launches new “TikTok Studio” management platform for creators
TikTok recently launched a new platform designed specifically for creators called TikTok Studio. This space will be utilised by creators to manage all aspects of their TikTok presence, from uploading and editing videos to performance analytics. TikTok Studio is an updated version of the Creative Centre which allows users to manage their accounts via desktop.
Get to know about this new platform in TikTok’s own words…
“As part of our ongoing commitment to empowering creators with innovative tools to support their TikTok journey, we’re excited to introduce TikTok Studio, a new comprehensive creation and management platform equipped with tools creators can use to create, edit, upload, manage, and analyze their TikTok account and content performance.
Whether you’re a seasoned creator, a newbie debuting your first video, or a small business balancing content creation while managing a business, TikTok Studio provides free, easy-to-use creation tools and centralized operational capabilities designed to efficiently streamline content workflow. Using their TikTok account to log in or sign up, creators can upload, film, edit, and post to TikTok directly from TikTok Studio and use tools like auto caption, photo editor, and autocut to polish their content with professional finesse.
TikTok also emphasised the new reporting features associated with this new platform, which will certainly be invaluable for many.
“TikTok Studio offers a wide range of invaluable reporting and analytics features to help creators navigate their TikTok journey. It provides insights into the performance of their account and content, as well as audience behaviour and monetization. This enables creators to analyze their performance, track improvements, and make more informed decisions. By using this information, creators can take a more strategic approach to their growth on TikTok.”
These tools aren’t “brand new”, but as they’re in a personalised dashboard, things should become a lot easier to manage for creators. It’s key to note that TikTok Studio is currently only available as a web app, but TikTok has said they are testing a standalone app experience as well.
Learn more about this storyTikTok Launches New Paid Placement: Search Ads Toggle – October 2023
TikTok is an entertainment platform first and it’s become clear that TikTok users come to the platform to search, research, find out information on new trending products and watch reviews from their favourite creators.
TikTok has seen this behaviour change and launched Search Ads Toggle which allows advertisers to deliver ads within the TikTok search results making it a completely immersive experience.
This is a major benefit to advertisers as we can now target high-intent audiences with creative tailored to their search results. What’s great is that if you decide not to serve ads through that placement you can opt out and it won’t push your ads back into learning.
Find out more