21 October 2023

TikTok Launches New Paid Placement: Search Ads Toggle – October 2023

TikTok is an entertainment platform first and it’s become clear that TikTok users come to the platform to search, research, find out information on new trending products and watch reviews from their favourite creators. 

TikTok has seen this behaviour change and launched Search Ads Toggle which allows advertisers to deliver ads within the TikTok search results making it a completely immersive experience.

This is a major benefit to advertisers as we can now target high-intent audiences with creative tailored to their search results. What’s great is that if you decide not to serve ads through that placement you can opt out and it won’t push your ads back into learning.

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