PPC Consultants

Google Ads Management Support

Are your Google Ads campaigns failing to bring in results?

We’ll spot areas to improve and enhance your campaigns. Your PPC consultant will audit your account, identifying growth opportunities, as well as advising any current shortcomings within your account.

They will conduct keyword research to identify any missing high conversion rate terms, ensure the messaging and ads align with your goals and maximise your potential performance. This is all included with ongoing management.

In response to the performance, we refine your campaign, getting your ads seen by the right people. The result? A significant increase in clicks, impressions and sales. Most importantly, your budget will be handled tactfully, getting results without wasting money.

Performance Max

We’re always one step ahead of industry innovations – Performance Max (PMax) being just one of the areas in which we excel.

Unlike traditional Google Shopping, PMax automates campaign targeting and delivery based on the information we feed it.

But, how does Embryo use PMax differently? This software lacks transparency in budget allocation across networks, and we know how to best navigate it.

Using third-party scripts, we unlock the data to understand Google’s spending allocation within each network (Search, Display, Gmail, etc.). We then utilise third-party tools to assess individual product performance against targets, pushing Google to invest in the highest Return on Ad Spend (ROAS) products.

In truth, Google is lazy – without Embryo’s innovations, they have free reign to invest in lower intent channels via PMax and continue to display products that perform below your targets. The opposite of what you want.

With Embryo’s indexing tools, we can take back control and force your advertising spend to the products that are performing and bringing in money.

Account Audits

Are you targeting ineffective keywords? Are your current PPC efforts paying off? Our paid consultants will audit your current PPC campaigns to identify ways to optimise ROI.

It can be really easy to miss opportunities and find time to inspect data, which is when a PPC consultant comes in handy. We carry out audits to spot mistakes and provide advice on future campaigns.

We’ll look at how various angles are performing, including your ad copy, targeting efforts, Quality Scores and click-through rates. When you turn to Embryo for an account audit, you’ll gain the insight you need to build a solid PPC strategy.

Remarketing

Bring paying customers back to your website with the help of our PPC team.

We can help to generate quality leads and improve conversion rates through remarketing campaigns. As a data-driven agency, we use Google Analytics to find potential customers who have already expressed interest, understand their online journey and expose them to your brand at the right time.

We’ll identify key user groups, track their journey online and effectively engage with these audiences through optimised campaigns.

From dynamic retargeting to display remarketing, the goals remain the same: brand exposure and higher conversion rates.

Creative and Copy for Your Landing Pages

The quality of your content and the messaging you choose to display have a significant impact on performance. Working with our PPC experts and talented copywriters, we’ll craft compelling ad copy, testing what works and what doesn’t for optimal performance.

To further improve your paid campaigns, we can create bespoke landing pages. Our tried-and-tested landing page formulas are tailored to your brand, goals and campaign type. By utilising our in-house Creative team, we can produce imagery, responsive designs, forms and video content at your request.

Interested? Come talk to us about our bespoke landing page packages. 

Conversion Tracking

By choosing us, you’ll access comprehensive reporting dashboards to truly understand campaign performance. This data provides actionable insights to allow future optimisations and campaign improvements.

Our dedicated analytics consultants will audit your tracking set-up to ensure we’re tracking the most important metrics correctly, month on month.

To build the correct foundations for growth and longevity, accurate tracking is vital – especially with Google’s cookie deprecation in 2024, otherwise coined the death of the third-party cookie.

Embryo’s Approach to Tracking

Here at Embryo, we use enhanced GTAG tracking alongside consent mode. This ensures that we retain as much tracking as possible – tricky, for sure, with the continuous increases in data security

Why does this data matter? It allows us to:

• Allocate the budget correctly by understanding which keyword terms and ads work best
• Continue data tracking as cookie policies increase in data security
• Maximise ROI by removing the guesswork and making data-lead decisions
• Optimise our bidding strategies for better performance