
Google Shopping Agency
Google Shopping is fundamental to your marketing strategy. In the age of touch screens, social media, and Amazon next-day delivery, online shopping is becoming the new norm. And with the ability to browse a wider selection of products and seek out the best deals (all from the comfort of your own home), we can see why!
The digital space is becoming saturated with brands, ‘buy nows’ and ‘best new offers’, making it even more difficult for your business to stand out.
That’s where we come in. As an award-winning agency specialising in digital marketing, we know Google like the back of our hand and can leverage the power of the search results pages (SERPs) to your brand’s advantage.
Using data-driven, detailed customer insights and intelligent bidding, our Google Shopping management service helps to ensure your products are available to shoppers for the appropriate searches.
Out of all product searches on the web, a significant number of your potential customers start their purchasing journey on Google. It is therefore essential for your business to utilise this search platform, and services like Google Shopping ads can maximise your online presence by targeting specific search phrases whilst also pushing your shopping products.
- In a nutshell, Google Shopping is a powerful tool that can:
- Drive product visibility
- Increase traffic to your website
- Improve conversion rate
At Embryo, we understand that the world of Google Shopping can be a little intimidating for many online retailers, even for those experienced in paid digital advertising – but don’t worry! Having worked successfully with a wide range of businesses, our talented PPC team has a proven track record of delivering effective and efficient Google Shopping campaigns. In addition to driving profit, our flexible approach ensures each bidding strategy is tailored to your unique business goals.
Our Team Are Google Shopping Experts.
They can help your business benefit from the incredible range of advantages that Google Shopping gives you.
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Embryo are a joy to work with. They understand what we want to achieve, their service is excellent and they are constantly analysing metrics to ensure that our campaigns overachieve.
How Will a Google Shopping Agency Optimise Your Campaigns?
From quick wins, or low-hanging fruits, to larger-scale implementations, there are a number of ways that a Google Shopping agency can optimise your campaigns.
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Product titles, descriptions and categories
All product information, whether it’s a title or description, should be accurate and concise – only highlighting the main features.
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Product images
Imagery is a crucial aspect of Google Shopping and can help to position your product above your competitor. As the featured ad image is pulled from the respective website, it’s important to ensure your product images are clear, evenly lit, and with an unobtrusive background. The size of the products should also be accurately displayed.
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Product reviews and ratings
Product reviews and ratings are a great tactic to build trust and loyalty, contributing to a conversion rate increase. Review stars are an easy and visual way to optimise your shopping feed, showcase your products and immediately engage a potential customer.
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Negative keyword strategy
The aim of the game is to ensure your products are only showing for relevant user search terms. However, sometimes your product can end up in searches that aren’t relevant and this can negatively impact campaign performance. A negative keyword strategy is therefore a method employed by Google Shopping agencies to prevent your products from reaching the wrong audience.
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Adjust bids depending on product performance
Google Shopping agencies will monitor and be reactive to the performance of your products. For example, increasing bids on high-performance items will improve product visibility and allow your products to reach a wider audience of potential customers.
Benefits of Google Shopping
With the rapid growth of online sales, thousands of products on offer and billions of searches every day, Google Shopping is one PPC strategy that you don’t want to miss out on. We could talk about the benefits of investing in a Shopping campaign for hours, but here are a few to get you started.
1 Greater visibility for your products
2 Increased brand awareness
3 The combined power of visual appeal, clear pricing and an easy customer journey can result in increased click-through rate (CTR)
4 Better qualified leads
5 Broader reach
6 Increased conversion rate (CVR) through a higher consumer purchasing intent
7 Review aggregation improves trust
8 Boost your SEO efforts through a higher ranking and improved search engine performance


The Challenge of Managing Google Shopping Manually
Ever found yourself tearing your hair out over optimising a product feed while simultaneously updating bid prices and reviewing product listings?
Although managing a Google Shopping campaign manually can give you a greater sense of control, it can also be incredibly complex and time-consuming. Each individual product has several variables to account for and the ever-changing, often chaotic digital space can be difficult to keep on top of.
In other words, it’s a bit of a headache! Taking into account your primary objectives and budget, we utilise machine learning and automated bidding technology to implement high-performing Google Shopping campaigns. This offers minimal maintenance for maximum reach and conversion rate.
Our Award-Winning PPC Team Can’t Wait to Help Your Business.
If you are looking to grow your business with a profitable Google Shopping campaign, get in touch with our expert team today.
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A top digital agency. I was very impressed with their pitch, and I’m just as impressed with their delivery. Great agency, great people, and importantly do what they say!