The UK’s leading Google Shopping agency
For a Google Shopping agency trusted for high-performing campaigns and advanced targeting techniques, look no further than us. Our award-winning PPC management team gives brands the edge, ensuring their Google Shopping ads deliver no matter the advertising budget or market.
We’ll manage your Google Shopping ads and drive performance and leads. Reach customers wherever they are with Embryo.
Our team are Google Shopping experts.
They can help your business benefit from the incredible range of advantages that Google Shopping gives you.
The team at Embryo is a joy to work with. They understand what we want to achieve as a business, their level of service is excellent, and they are constantly analysing metrics and data to ensure that together we overachieve in the performance of campaigns.
They have become a natural extension of my marketing department and I look forward to what the future brings.
Why run your Google Shopping ads with Embryo?
Google Shopping ads are a huge moneymaker for businesses. And you don’t have to wait light-years to start seeing results either. With our expert PPC team, we’ll talk strategy from the get-go, analysing the market to give you a clear idea of the potential yield for your industry.
Our client portfolio includes businesses big and small, who task us with competitive KPIs, knowing we get results and dominate the shopping feeds (in fact, the average business that’s choosing us to manage their Google Shopping ads is scaling spend and performance by over 50%). Depending on the budget, that’s a whole lotta extra cash in the bank!
What’s more, that’s just the average, with plenty of brands seeing even greater surging success – check out our case studies if you really want to see us in action.
For clients who choose our trusted PPC advertising services time and again, the proof is in the profits.
What to expect when working with Embryo
- Dedicated PPC team with over 30 years’ combined experience
- Flexible strategies no matter your budget – managing client ad spend from £5,000 to over £1M per month
- Initial audit to identify quick wins, missed opportunities, and future scaling
- Choice to collaborate with your in-house Creative team OR simply leverage ours
- Continuous campaign monitoring and A/B testing to push your best-performing products
- Exclusive tools built in-house to drive performance and maximise ROAS with Performance Max
- 4x award winners (UK Search Awards 2021-23, Paid Media Awards)
- Weekly snapshots and monthly reporting showing you how your Google ads are performing
Ready to launch your next wave of Google Ads campaigns? Get in touch, and we’ll get started.
Our Team
Meet Our PPC experts
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George Noon
Head of PPC -
Thomas McGuigan
PPC Account Manager -
Olivia Jones
Affiliate Manager -
Emma Walker
PPC Assistant -
Olly Breheny
Senior PPC Executive -
Kristian Lowe
Senior PPC Account Manager -
Matthew Butchart
PPC Account Manager -
Lucy Dawes
PPC Account Manager
How Google Shopping works
Google Shopping is a service that allows customers to browse products and compare prices between vendors. It’s powered by two platforms: Google Ads and Google Merchant Centre, which is where your Google Shopping feed (or product feed) lives.
For business owners, it’s totally free to join – and from there, you can run your paid advertising campaigns to start scooping in sales and win a larger market share. That’s the tough bit, and where we come in.
This platform generates an 8:1 return on investment. According to Google, for every £1 you spend, that’s a tidy £8 back on Google Search and Ads if you’re optimising correctly.
Maximising your Google Shopping ads to drive ROI
Now Google Shopping ads, you’ve seen them. They’re the paid-for product listings at the top of Google’s search results, and these are huge revenue generators for retailers and merchants alike. Why? Well, any business with listed products is seen as higher quality than those that don’t cut it (to be listed on the Google Shopping tab, there are strict policies you’ve first gotta fulfil).
In that, advertising through Google Shopping ads is a major trust builder for businesses looking to grow their digital presence and drive sales.
Whether you’re looking to run targeted local inventory ads, create campaigns to shift seasonal products, or build landing pages to take your best-selling products to an even wider slice of the market, we’re here to help.
For a dedicated Google Shopping agency and paid advertising team, our Manchester office is ready for your call.
Should you advertise your business on Google?
If you’re in the business of eCommerce or lead gen, then absolutely! Google’s advertising network is all about placing your products (or brand) in front of an audience that’s ready to buy, so if you’ve got a product inventory or are looking for leads, advertising via Google has the potential to expand your reach.
It’s trusted, targeted and transforming brands with higher profit margins than ever (PPC case studies if you’d like a gander).
With Google Shopping attracting more than a billion unique searches each day, you won’t want to miss out – especially with the introduction of Performance Max, the campaign type that goes BEAST MODE, letting you access all of Google’s advertising channels from a single campaign.
Benefits of Google Shopping
- Maximised visibility for your products
- Better qualified leads (its serious customers with high purchase intent)
- Cost-effective advertising – only pay when users click on your ads
- The combined power of visual appeal, clear pricing, and a smooth customer journey can result in increased click-through rate (CTR)
- Boosted brand exposure – greater presence on Google’s search results for more engagement, more products sold
- Cross-channel reach and automated campaign management with Performance Max
- Real-time analytics so you can precisely track ad spend and performance
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Our approach to Google Shopping for businesses
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Seasonality adjustments
Google Shopping isn’t just a one-stop solution to all your online marketing needs and can require ongoing maintenance to maximise performance.
As part of our Google Shopping service, we use short-term seasonality adjustments to prepare for expected changes in conversion rates. For example, during seasonal promotional events such as Black Friday or Boxing Day, you would anticipate a significant increase in product purchases. We will make the necessary adjustments, monitoring, and tailoring spend to match seasonal forecasts.
On the flip side, Google Shopping can also inform you of any expected drop in conversion rate. We can respond by slowing the pace, making sure your spend is always being leveraged on the right products.
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Optimise your Product Feed
With 30% of online shoppers using search engines to discover, compare, and purchase products, it’s important to stand out to stay ahead of the competition.
Much like SEO, Google Shopping is constantly adapting, and high-performing campaigns require both feed and conversion rate optimisation. To ensure success, your product feed will need to fulfil platform requirements, attract the attention of your target audience, and be trackable for maximum scalability.
As one of Manchester’s leading Google Shopping agencies, our PPC team are experts when it comes to Google’s algorithm and will continuously review and optimise your product feed for relevance and accuracy.
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Drive profit with automated bids
For a successful Google Shopping campaign, several factors need to be considered and implemented – such as managing efficiencies within your Google Ads accounts and monitoring a keyword’s click-through rate (CTR) and conversions. This can be time consuming and can become increasingly challenging as your business grows and develops.
Essentially, automated bids drive the most potential from your keywords at a set maximum cost-per-click (CPC). In comparison to manual Google Shopping bid management, this bidding strategy can help to optimise your advertising spend and help your campaign reach its maximum potential – it’s a win-win!
We offer automated bidding as a time-efficient solution that takes away the heavy lifting, leaving you with quicker results and a successful campaign that meets your set business goals.
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Campaign management
Google Shopping Campaign management is no piece of cake, demanding time, money, and expertise.
From setting up a Google Merchant Center account and linking up your AdWords account to image and product feed optimisation, our PPC team offers an end-to-end campaign management service.
At Embryo, we will work closely with you to understand your product range and create a custom strategy that includes priority setting and budget management. This could mean leveraging Performance Max to expand your ad reach across multiple platforms or building Google Shopping campaigns directly.
We understand that communication is key, and you will never be left in the dark. Your dedicated PPC team will keep you informed on a regular basis – whether that’s to share bidding strategies, have performance check-ins, or give updates about bidding decisions.
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Landing page optimisation
Getting your product onto the Google search results page is only half of the battle for online retailers. Once customers have clicked through to your website, keeping them on that journey and securing a purchase is of equal importance. Logical order button placement, visible pricing, and clear product information are just some of the elements to consider.
As part of delivering an effective Google Shopping campaign, we will ensure your landing page is fully optimised with an engaging and easy-to-navigate layout. This means a higher ROAS, and more unwasted leads.
How will a Google Shopping agency optimise your campaigns?
From quick wins, or low-hanging fruits, to larger-scale implementations, there are a number of ways that a Google Shopping agency like us can optimise your campaigns:
All shopping structures – this is product information, whether it’s a title or description – should be accurate and concise, highlighting the main features.
Imagery is a crucial aspect of Google Shopping and can help to position your product above your competitor. As the featured ad image is pulled from the respective website, it’s important to ensure your product images are clear, evenly lit, and with an unobtrusive background. The size of the products should also be accurately displayed.
Product reviews and ratings are a great tactic to build trust and loyalty, contributing to a conversion rate increase. Review stars are an easy and visual way to optimise your shopping feed, showcase your products, and immediately engage a potential customer.
The aim of the game is to ensure your products are only showing for relevant user search terms. However, sometimes your product can end up in searches that aren’t relevant and this can negatively impact campaign performance.
A negative keyword strategy is therefore a method employed by Google Shopping agencies to prevent your products from reaching the wrong audience.
Google Shopping agencies will monitor and be reactive to the performance of your products. For example, increasing bids on high-performance items will improve product visibility and allow your products to reach a wider audience of potential customers.
Ready to drive results with Manchester’s top Google Shopping agency? Let’s talk
Need help running your Google Shopping ads or optimising your feed? We’re ready to talk strategy and get those sales up.
With over 30 years’ combined experience, our in-house Google Shopping experts manage shopping feeds for a wide range of businesses, with monthly budgets ranging from £5,000 to over £1M!
With us, we’re happy to collaborate seamlessly with your existing operation or take Google ads completely off your shoulders entirely – simply sit back and let our PPC and Creative teams work together to get you the clicks and conversions you’re after.
Got a question or looking to get the ball rolling? Call our Manchester-based Google Shopping Agency on 0161 327 2635 or submit our contact form today.