Award-Winning TikTok Agency

Embryo is a TikTok marketing agency with a track record of creating successful campaigns that are defined by data-driven insights, detailed reporting and unique content production.

TikTok, the Chinese-run business, has well and truly disrupted the industry and has slowly emerged as one of the most vital social media channels for people and businesses to invest time and money in. There’s little doubt that this platform is going to cement itself as more popular than Facebook, Twitter and even Instagram. Right now, there is a real opportunity for brands to leverage this growing popularity by investing in this platform and becoming leaders in their industry on this social media platform.

This is where a team of experienced digital marketers such as those here at Embryo come into play. We can blend creativity with data-driven insights to execute campaigns that look good, perform well, and ultimately bring you more awareness and revenue.

You may not think that TikTok is for you, or not something relevant for your industry, but trust us when we say that this app will become the default one of the social media landscape in the next five to 10 years.

    On this page you’ll learn:

  • How TikTok came to be one of the most popular social platforms in the world.
  • The reasons why a TikTok ad is such a potent thing when done right.
  • Why its content-first algorithm is such a unique marketing platform.
  • A step-by-step guide to our creative strategy for TikTok.
  • Why Embryo is the ideal TikTok agency for you to work with.

I Want To Know More About TikTok Marketing

Book a free 30-minute consultation with one of our team to learn more about this type of social media marketing. Call us on 0161 327 2635 or email our team [email protected].

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After years of experience dealing with multiple agencies, I almost believed there wasn’t one out there that truly cared about the results delivered. Since engaging with Embryo to manage our PPC our business has gone from strength to strength, which has allowed us to scale at a healthy rate.

Kieran Harris, Owner, Senior Stairlifts

What Is TikTok?

TikTok was founded in 2016 by two former employees from ByteDance (formerly known as Musical.ly), an app that had been downloaded over 1 billion times globally. The company’s mission statement is “to make the world feel small again through music and entertainment”. While it started as a video sharing app, it quickly evolved into a multi-platform social network that allows users to create short videos and share them with others.

One of the biggest differences between TikTok and other apps like Snapchat or Vine is that every user uploads their video, unlike many of the other apps where users often have to follow along with someone else’s story. This means that each user creates a different kind of content, making TikTok very personal. However, this also means that there is no pre-existing audience that the creator has to appeal to. Instead, they need to build up a following based on quality content and engagement.

The platform itself is incredibly addictive and fun to use. This is because it focuses heavily on content rather than text. Users don’t write long posts, instead, they create short videos containing only audio clips, pictures, stickers and filters. These videos can last anywhere from 15 seconds to 20 minutes. Once uploaded, these videos are then shared across the TikTok community and viewed by thousands of people within just hours.

In 2017, TikTok became available in Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Singapore, Spain, Sweden, Switzerland, UK and US. It also launched in Brazil in 2018.

In 2019, TikTok announced that they were planning to launch in China, Indonesia, Malaysia, Philippines, Thailand, Vietnam and Hong Kong.

How Does TikTok Work?

TikTok works by allowing users to record 15 seconds worth of video at regular intervals. Once recorded, users can then choose whether or not to add music to their clips. They can also choose to add filters and stickers to their videos before uploading them to TikTok. All videos created on TikTok are automatically saved to the user’s profile. Users are able to see how many likes, comments, shares and favourites their videos receive. They can also keep track of how much time has passed since they posted their last video.

There are several ways to monetise your account on TikTok. You can earn money by either selling your products or advertising your brand.

There are three types of ads on TikTok:

  1. Sponsored Videos – These are advertisements that appear in front of a popular song or TV show.
  2. Promoted Posts – These are advertisements that appear above content from popular creators.
  3. Influencer Marketing – Brands pay influencers to promote their product on TikTok.

    Here are some other interesting stats:

  • The number of daily active users on TikTok increased by 459% between Q1 2017 and Q3 2019.
  • In the first quarter of 2020, TikTok had 830 million monthly active users worldwide.
  • TikTok has over 3.5 billion views each day.
  • 80% of all TikTok accounts have less than 50 followers.
  • More than half of all TikTok accounts only follow one person.
  • Only 5% of all TikTok users upload more than 20 videos per month.
  • Over 90% of all TikTok videos are viewed within 24 hours of being uploaded.
  • Over 60% of all TikTok posts are shared via Instagram.
  • Users spend an average of 6 minutes watching each TikTok video.
  • TikTok is used by people aged 18-34.
  • People in the 25-49 age bracket use TikTok more than any other age group.
  • Men use TikTok more often than women.
  • Women tend to use TikTok more frequently than men during weekends.

Who Uses TikTok?

It seems like everyone is using TikTok these days! According to Quantcast, TikTok has over 2.2 billion monthly active users around the globe – making it the second-largest mobile application after WhatsApp.

It is estimated that there are currently over 100 million daily active users in the United States alone. This means that every single person in America spends an average of 14 hours per week on TikTok.

Who Are Some of the Biggest Brands Using TikTok?

    Here are some of the biggest names using TikTok advertising right now.

  • Adidas
  • Apple
  • Coca Cola
  • McDonald’s
  • Nike
  • Samsung
  • Uber
  • Warner Bros.

What Do Advertisers Love about TikTok?

The answer to this question may surprise you. But according to Google Trends, in the past year, searches related to TikTok have been steadily increasing. This suggests that brands are taking notice of the platform and investing in advertising campaigns on TikTok. However, if you ask most marketers what they think about TikTok, they would probably say that it’s too young to know yet.

But here are two reasons why brands are starting to invest in TikTok advertising agencies right now:

1. It’s easy to create viral videos

Unlike Instagram where you need to take artistic photos to get engagement, TikTok allows you to make funny videos just by recording short clips. With its simple interface and fast sharing options, it’s easier than ever to share your video with friends.

2. It’s the perfect place to reach millennial audiences

Millennials watch a lot of YouTube. And while the majority of YouTube viewers are adults, millennials make up the largest demographic. According to Business Insider, “millennial teens and adults alike are spending more time on social media apps like Facebook, Snapchat, TikTok, Instagram and Twitter.”

So, if you want to reach your target audience, TikTok could be the best way to go.

Why TikTok Advertising?

According to a report published by Market Research Future, there are currently over 1 billion active monthly users on TikTok. That’s a huge number of potential customers for businesses looking to advertise on the platform.

If you’re wondering why brands are starting to advertise on TikTok, here are three key reasons why you should consider this platform as well.

TikTok is the fastest growing app

TikTok has seen explosive growth since its launch. The company reported over 100 million downloads in 2018 alone. In 2019, it was rumoured to hit 200 million downloads. So far, TikTok has continued to grow at a rapid pace.

The user base is expanding across multiple demographics

While many people assume that TikTok appeals mostly to teenagers, the truth is that it appeals to people of all ages. According to Statista, TikTok reaches users between the ages of 12-24. Additionally, when it comes to gender, 54% of TikTok users are male.

Users spend a ton of time on the platform

According to a study conducted by Pew Research Center, TikTok users post an average of 10 minutes per day. That means they spend at least 30 hours per month on the platform!

If you’ve never thought about working with a TikTok advertising agency before, you might be surprised by how much interest brands are showing lately.

If you’d like to learn more about how to start advertising on TikTok, feel free to contact us today. We can help you plan out your campaign and provide you with useful insights into your target market.

How to Use TikTok for Businesses

There are two main ways that businesses can get involved on TikTok: creating videos or uploading sponsored ads.

Creating Videos

This is probably the easiest way to incorporate TikTok into your marketing strategy. All you need to do is create a video and upload it to the platform. When you first sign up for an account, TikTok will give you a suggested budget. This amount represents how much money you can spend on your video.

As long as you stick within this limit, you won’t run out of funds – however, you can always increase your budget later. You’ll receive notifications whenever someone views your video. The view count indicates whether your video is popular among other users. While the vast majority of video views happen without any promotion, you can always pay to boost your visibility.

Uploading Sponsored Ads

The second option is to upload sponsored ads. Unlike videos, these ads don’t require you to create them yourself. Instead, advertisers hire a TikTok ad agency that can create effective ad campaigns for them.

    You can choose from several types of ads. These include:

  • Video ads: These are short clips that appear next to the videos that users watch. They’re usually only 3 seconds long.
  • GIFs: These are animated images that play automatically.
  • Live events: These are live broadcasts that feature real events happening in real-time.
  • Promoted posts: These are similar to Instagram stories but are longer than 15 seconds. They also showcase a single image, which gives users more information about what they should expect if they click through.

To use this method, you must have a paid account. If you want to know more about how to advertise on this increasingly popular app, we recommend contacting our TikTok agency team. Our team of experts can help you plan out a successful campaign that will reach your audience and drive traffic back to your website.

What Is TikTok’s Content First Algorithm?

The content-first algorithm determines which advertisements will appear next for each user. This ensures that users see ads based on what content they have viewed previously. This helps keep users engaged because they’ll see relevant content rather than ads that aren’t related to the stuff they’ve already watched.

This also explains why different companies often pay higher rates to view specific types of ads on TikTok. An ad that appears on the same feed as a popular song could generate millions of views and result in significantly higher profits for the company running the campaign.

How Does TikTok Use Machine Learning to Optimise Ads?

Machine learning allows the platform to use data to create algorithms that detect patterns in videos and determine what type of video content generates the most engagement. For example, if you upload a music video, TikTok will know that it’s likely to receive fewer likes and comments. However, if you upload a funny meme, then it knows that it will get a lot of likes and comments.

Using machine learning, the platform learns how to predict whether certain videos will get more or fewer likes and comments. It then uses those predictions to optimise the placement of ads within that feed.

TikTok Is an App That Sets Trends

When someone watches one of their favourite songs on TikTok, the app automatically adds a trending filter to any other posts that person makes during the next 24 hours. This means that if lots of people share a particular video, it stands a good chance of becoming a viral trend.

For example, let’s say that a few days ago, there were tons of memes featuring Drake. A few days later, there were even more memes featuring Drake. Now imagine that every single post made by anyone who uploaded a meme featuring Drake was tagged with the hashtag DrakeMeme. Since everyone else saw these tags, it’s very possible that memes about Drake would become a major social media topic.

That’s exactly what happened when the “Despacito” meme became a huge hit. The song had been around since 2017 but only recently started getting traction online. It wasn’t until Justin Bieber shared the meme that it took off. Within a matter of weeks, it went from being an obscure meme to something that millions of people all over the world could relate to.

So How Can Brands Get Noticed on TikTok?

Brands should make sure that they’re using this social media platform correctly by working with a TikTok agency. They need to find ways to stand out among the thousands of other influencers on the platform while still keeping their brand identity intact.

For example, if you want to promote a new product, you shouldn’t just add a bunch of hashtags. Instead, try adding some creative captions along with the hashtag. If you do this right, your followers might start posting about your product too.

In addition, brands can use TikTok to gain exposure for their products. Just like YouTube, TikTok has its own search function. So whenever someone searches for a product, brands can easily be found.

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Niche Communities

One thing that many marketers forget about is that not all of TikTok’s users are teens and millennials. In fact, according to Statista, only 16% of the platform’s users are between 18-24 years old.

But that doesn’t mean that niche communities don’t exist. There are plenty of groups and sub-communities where people engage with each other based on their shared interests.

If you want to reach a group of people who love a specific hobby, you can look for a community dedicated to that subject. You can also look up popular niches on sites such as Reddit.com and ask questions on forums related to them as part of your research.

The key here is to find a way to connect with people who already share your interest. You’ll never achieve success on TikTok unless you do so.

It’s important to remember that just because you find a community of people who share your interests doesn’t mean that they will buy from you. But it does give you a great opportunity to get your name out there.

TikTok isn’t always going to be the best option for brands looking to grow their audience. However, it does offer a lot of benefits once you know how to take advantage of it.

By making sure that you understand how the platform works, you can ensure that you’re reaching the most people possible. Plus, you can create content that resonates with those audiences.

This way, you’ll be able to generate more engagement and ultimately drive traffic back to your site or blog.

Leverage Influencer Marketing

Another great way to increase your chances of gaining a following is to work with a TikTok influencer agency and connect with people that have large followings.

TikTok currently boasts over 100 million active monthly users worldwide. But most of those aren’t real people. Instead, they’re accounts created by companies or individuals looking to get attention.

This means that if you want to generate traffic, you’ll need to focus on finding these types of accounts instead of trying to build up a regular audience.

Influencer marketing isn’t easy though. It takes time and effort to build a relationship with an influencer. And then you have to continue nurturing that connection to keep growing your audience.

However, once you’ve done both of these things, you can expect to see results fast.

As a TikTok influencer agency, we’ll focus on connecting your business with people online that have similar demographics to your target market. 

For example, if you sell baby clothes, you may want to look at finding a mommy blogger. Or if you run a business selling beauty items, you could look at finding a makeup artist.

And make sure that you spend time getting to know them before asking them to help you promote your brand. This will show them that you’re trustworthy and genuine.

As long as you meet the requirements above, influencer marketing can be one of the easiest ways to gain new followers. Plus, when you partner with someone with similar demographics, you can tap into their network of connections.

These kinds of relationships are incredibly valuable. Not only do they help you spread awareness about your brand, but they also allow you access to tools like analytics and insights that you wouldn’t normally have access to. So whether you’re looking to expand your current audience or you’re starting from scratch, a TikTok influencer agency has a place in every brand’s social media strategy. 

What We Do as a TikTok Agency

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    Attention-Grabbing Content

    Embryo has established a well-known reputation for producing creative content that attracts active users’ attention and their engagements. We know that to stand out on the different social media platforms you need to create unique content that promotes your products and services whilst also staying topical and on-trend. Our content production is based on your business objectives and marketing strategy.

    We are experts at creating engaging, eye-catching content that will help you get noticed by your audience. Whether it’s an infographic, video or image we can produce something that will grab people’s attention and keep them coming back for more.

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    Results-Driven Strategy

    Our talented social media team have years of experience developing and managing social media advertising campaigns across multiple platforms including Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn.

    We understand that not all businesses are created equal and we aim to ensure that each campaign is tailored specifically to your needs. We’ll work alongside your team to build a detailed plan that will deliver maximum engagement and traffic.

    By working closely with your team to identify what successful campaigns mean to you, and pairing this with an in-depth understanding of your industry to develop bespoke strategies that work for you.

    We also know that a social media content strategy is constantly evolving, which is why our team closely monitors the results your content is producing, and how this compares to other content being produced within your industry and by your competitors to look for any improvements we can make.

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    Build and Manage Highly Targeted Campaigns

    Working with a TikTok advertising agency enables your business to promote content to the audience that matters most to you. When building your highly engaging and converting campaigns our team focus on four key areas:

    1. Confirming your goal – what is it that you want your campaigns to achieve?
    2. Targeting your audience – by using demographics such as age, location and interests.
    3. Setting a budget – decide how much you want your campaigns to spend on a daily basis or for the campaign lifetime.
    4. Designing your ads – using videos, images and creative copy.

    Once we’ve completed those four steps we keep a careful eye on how your campaigns are performing, ensuring we optimise your adverts wherever possible.

    If you’re looking for a new way to engage with customers and grow your business then TikTok advertising could be the perfect solution for you. Contact us today to find out more about how we can help you.

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    Growth and Consistent Account Scaling

    TikTok content can very quickly gain engagements and results, which is why it’s a great social media platform to use for building your brand awareness and driving conversions. The platform has over 100 million highly-targeted users who are ready to engage, enabling you with a great opportunity to scale your account and brand’s impact.

    With an excellent user base, TikTok offers a unique opportunity to drive high-quality organic reach. With a large number of daily impressions, its ability to convert into sales is second to none.

    The first step to getting started is to set up a free profile; after which you can start uploading videos to your channel. Once you’ve created your account, you can add followers to your channel and start uploading video content. This process takes just seconds but allows you to see real-time analytics about your uploads. You can then continue to upload new videos and grow your following organically.

    Once you have built a substantial following, you can promote your videos through paid ads. These ads appear as sponsored posts and can be targeted to specific demographics such as age group, gender, location, interests, and more.

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    In-Depth Reporting and Communication

    We’re a creative agency that places data at the heart of what we do, which is why we know the content and campaigns we create drive results. Our bespoke reports focus on the data-driven insights and metrics that are important to your business. It’s this level of detail that sets us apart from other agencies and ensures we deliver maximum impact and the best possible return on investment.

    We understand that delivering effective communication requires clear actionable plans and regular feedback loops between all parties involved. Our team regularly communicates with your team and explains our activities and results through detailed reporting delivered every month.

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    Producing Unique Content

    Our strategy is simple: produce original, engaging content that will stand out in crowded spaces. We believe in creating content that not only TikTok users love but that’s also authentic to your brand. This is why we work closely with our clients to turn their ideas into reality. Whether that’s developing a unique voice and tone, crafting a compelling story or providing fresh perspectives, we aim to create something special.

    With over 1 billion users on the platform, we know your audience is out there – but we also know that your content has to stand out and be quick to grab their attention. That’s where our expertise comes in. We use technology to monitor trends and analyse user behaviours, which helps us develop better strategies and get closer to the people who matter to you.

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We Are the Perfect TikTok Marketing Agency for Your Needs

We help brands build sustainable businesses by leveraging the power of social media. From influencer marketing to branding, advertising, video production, web design, app development and SEO, we offer a full suite of solutions to meet any need. We take pride in being able to execute complex projects across multiple platforms while remaining nimble enough to adapt to changing needs and opportunities.

At Embryo, we know how hard it is for SME companies to compete against big brands and make serious money online. But we also know that you don’t want to spend thousands on Facebook ads either. That’s why we developed this TikTok Marketing agency, a system that turns every TikTok video into a digital ad. And because we’ve got a track record of success, we’ll give you access to the same kind of ROI they’ve had. So whether you want to see results fast or slowly, we can help you achieve your business objectives.

Embryo’s TikTok Marketing Agency Is a One-Stop-Shop.

Whether you’re looking to build an audience, increase engagement, generate leads, or sell products, we provide a complete solution for all of your TikTok marketing needs. You won’t find another agency that offers so much at such an affordable price. Contact us today!

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We started working with Embryo on a temporary basis due to a knowledge gap in our team in PPC. The experts at Embryo share ideas across the board where they feel they might benefit our brand - this type of relationship is invaluable - Thank you team Embryo!

Rosie Middleton, Dancing Leopard