30 Key TikTok UK Stats for 2023

TikTok has quickly become the most popular mobile app in the world, so it’s crucial that marketers are up to date with the latest TikTok UK stats if they want to keep up with the competition.

From juicy user and demographic insights to must-know marketing statistics, we’ve collated all of the TikTok UK stats you need to influence your TIkTok SEO strategies and make the most of this ever-growing platform.

At Embryo, we know a thing or two about how to create a killer TikTok marketing strategy. Our award-winning paid social team have the skills and expertise to help you reach your business goals – get in touch today by calling us on 0161 327 2635 or email [email protected].

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30 TikTok UK Stats That Every Marketer Should Know

  1. In September 2021, TikTok reached one billion monthly active users worldwide.
  2. 24% of internet users in the UK aged 15 to 25 years old use TikTok.
  3. The number of TikTok users in the UK is expected to keep increasing in 2024, growing from 15.9 million users at the end of 2023 to 16.8 million users by the end of 2024.
  4. As of January 2023, approximately 53% of TikTok global users were women.
  5. TikTok was the most popular mobile app worldwide in 2022, with approximately 670 million downloads from global users across the year.
  6. TikTok is the sixth most popular social media platform worldwide based on monthly active users, falling behind Facebook, YouTube, WhatsApp, Instagram and WeChat.
  7. TikTok has been downloaded 3.5 billion times worldwide, making it the 5th app to accomplish this and the first non-Meta-owned app.
  8. The app saw its biggest surge in users during the COVID-19 pandemic. TikTok saw a 180% growth in users aged 15-25 during this time frame.
  9. UK users spend more time on TikTok than users in any other country, racking up more than 27 hours on the app every month.
  10. In the second quarter of 2022, an average of 95 minutes were spent in TikTok globally every day.
  11. Over 60% of TikTok users are Gen Zers, which means they were born between 1997 and 2012.
  12. As of June 2022, Khaby Lame is the most followed TikTok user, overtaking the platform’s previous top influencer Charli D’Amelio.
  13. Based on hashtags, “entertainment” is the most popular content category on the platform worldwide, amassing 535 billion hashtag views.
  14. The average user opens TikTok 19 times per day according to the app’s internal data sources.
  15. More Apple users use TikTok than Android users. The iOS version of TikTok had 30.8 million daily active users as of December 2021, while the Android version had just 14.43 million daily active users.
  16. As of April 2023, the United States was the country with the largest TikTok audience by far, with approximately 117 million users engaging with the popular social video platform.
  17. According to 2020 research data, TikTok is the social media app used the most by children, with kids in the UK spending an average of 70 minutes per day on the platform. This is just 5 minutes below the global average of 75 minutes per day.
  18. According to the latest Statista report, TikTok users are less likely to be bothered by ads than users of other social media platforms. 38% of TikTok users surveyed said they are willing to tolerate advertising if they get free content in return, which is 4% more than the total number of adults surveyed.
  19. 15% of TikTok users say they struggle to distinguish between advertising and other content, compared to 12% of social media users who do not use TikTok.
  20. 52% of weekly TikTok users in the UK are interested in shopping on or from TikTok in the next 3 months.
  21. 69% of UK TikTok users feel a deeper connection to the brands that they interact with on the platform compared to other sites and apps that they use.
  22. Millennial TikTok users in the UK are 1.6x more likely than other platform users to create a post showing off a product on social media.
  23. TikTok has found that ads with an emotional message have a higher engagement rate than those that don’t.
  24. 63% of all successful ads get their point across straight away to hook the user immediately and convince them not to scroll past.
  25. 60% of Gen Z TikTok users in the UK have bought a product because they saw it on TikTok in the last year.
  26. 70% of UK TikTok users see brands that use TikTok as innovative.
  27. 1 in 2 TikTok users in the UK are open to making purchases directly from TikTok.
  28. As of January 2023, the hashtag “#fyp,” which stands for “for you page,” was the most used hashtag on TikTok, amassing almost 35 trillion views across posts that used it.
  29. 84% of UK TikTok users say that content on TikTok has positively influenced the way they perceive beauty.
  30. TikTok users in the UK are 74% more likely to discover products from an ad vs shopping directly on marketplaces.

Use These Stats to Improve Your Marketing Strategies in 2023

These TikTok UK stats show just how important it is to create engaging TikTok marketing campaigns that will capture the attention of the app’s predominantly young audience. Our TikTok marketing experts stay up to date with all of the latest data on this ever-evolving platform so that you don’t have to.

To learn more about our TikTok marketing services, get in touch with our friendly team by phone at 0161 327 2635 or email [email protected]. Alternatively, check out some of our fantastic case studies that showcase some great paid social results we’ve generated for our clients.

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