Short-form video content has taken the digital world by storm. And leading the way is YouTube.
The platform’s Shorts are captivating millions of users on a global scale, with bite-sized and engaging videos that last up to 60 seconds. They are also a great asset for social media marketing campaigns, enabling brands to connect with a broader audience and boost their online presence. Yes, this new format may be shortening our attention spans. But it offers digestible content that can be consumed on the go – everything the modern viewer is looking for. Oh, and there’s no more skipping to get to the good parts…
Whether it’s a viral dance challenge or a clever DIY hack, there’s no denying that this fast-paced format is here to stay.
The team at Embryo have gathered together some top YouTube Shorts statistics – ranging from popular content categories to the number of monthly users (spoiler alert: there are a lot!).
Looking to take your business to the next level? You’re in the right place! To learn more about Embryo and our services, get in touch with our team today.
Our Top 30 YouTube Shorts Stats
- More than 2.3 billion people use YouTube every month
- There are a whopping 1.5 billion monthly active users
- YouTube content is most popular amongst Gen Zs and Millennials (users aged between 18 and 29 years old)
- The second-largest audience demographic was users aged between 30 and 49 years old
- Daily views have increased from 30 billion in 2022 to 50 billion in 2023 (on a global scale)
- Mobile devices make up over 70% of watch time
- Short-format videos have a 60-second limit
- 72% of YouTube Shorts are over 15 seconds long
- DIY-related content has proved to be extremely popular, with one video receiving over 560 million views
- The above video received at least 230 million views in its first month
- YouTube Shorts was first launched in India in 2020
- Creators are now able to monetise their short-form content
- In 2022, 54% of users were male
- YouTube Shorts now has a scheduling feature
- In September (2022) alone, 29 million user engagements were generated in the US
- In South Korea, just under 75% of users engage with short-form video content via YouTube Shorts
- Globally, YouTube receives over 25% of mobile traffic
- YouTube has subscribers from more than 100 countries
- In the US, 62% of internet users access YouTube on a daily basis
- YouTube is used by more than 80 different languages
- Short-form creators need to gain 1,000 subscribers to start making money
- Just over 25% of YouTube Shorts content was uploaded in India
- Following closely in 2nd place is the US, with over 23% of uploaded content
- Popular content genres include gaming, music, and dance
- YouTube Shorts has over 15 million active content creators
- Over the past year, the average time spent per session has increased by 30%
- The average view duration is around 45 seconds
- YouTube launched a $100 million funding scheme to pay short-form content creators
- Brazil is among the countries with the highest viewership, amounting to around 142 million users
- 73% of consumers prefer to watch a short video to learn about a new product or service
The Movement Towards Short-Form Content is Happening, and Fast
If anything, these statistics highlight just how rapidly the social media space is changing. With more and more users looking for instant entertainment and new content appearing by the second, YouTube Shorts has well and truly skyrocketed.
Struggling to keep up? We’ve got you covered. Discover a digital marketing strategy that can be tailored to your unique business needs and objectives today. Give us a call at 0161 327 2635 or pop us an email at [email protected].