Tools

Arrival of Gemini 2.0

Gemini 2.0, mainly the Gemini 2.0 Flash model, is key to the recent Search updates. It is more aimed at

CEO Sundar Pichai notes:

“We’re bringing the advanced reasoning capabilities of Gemini 2.0 to AI Overviews to tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding….In addition to supporting multimodal inputs like images, video and audio, 2.0 Flash now supports multimodal output like natively generated images mixed with text and steerable text-to-speech (TTS) multilingual audio.”

Watch the summary from Google below:

Introducing Gemini 2.0 | Our most capable AI model yet

HubSpot x Frame AI

The 6th of December saw Hubspot announce its acquisition of Frame AI, a conversation intelligence platform.

The use of Frame AI technology will allow unstructured data from calls, emails and meetings to be analysed and give insights into customer behaviour and intent.

HubSpot CEO, Yamini Rangan stated that the deal wasn’t officially closed, but the technology would soon be integrated into Breeze, HubSpot’s native AI platform.

SISTRIX revised API documentation

A new key feature release from SISRIX is that API queries can now be tested directly within the documentation. Testing out new functions is now even easier and can be done with real or dummy data. They have also released three new API functions for keyword metrics, competitive analysis and international analysis across countries.

Moz introduces NEW ‘Moz Local’

Moz has updated its existing local SEO tool will provide users with a brand new app experience. The update simplifies local SEO management by integrating location data, reputation and social media management all in one place.

Here are some new feature highlights:

1. Centralised review management and editable response templates

2. In-depth sentiment analysis and platform-specific rating tracking

3. Profile suggestions powered by AI and real-time data insights

4. Local rank tracking, including local pack rankings and performance trend graphs

5. Interactive GeoRank maps

6. Simplified social media management through template libraries and content calendars

7. Facebook Ads integration for boosting social posts

Gemini November updates

November saw the launch of many new features on Gemini. Here are the features in brief below:

• Launching Gemini to Google Workspace for Education teenage students
• Add files when creating Gems
• Gemini app on iPhone
• Expanding the Gemini app as a core service with enterprise-grade data protection to more business and education customers
• Priority access with Gemini Advanced: Ask Gemini to remember the things that you care about, and get help that’s unique to you.

Open AI November 2024 updates

Two new changes across Open AI for November 2024.

Nov 4th- (New feature) The release of predicted outputs. Available for the GPT-4o and GPT-40-mini models. This allows you to speed up API responses from Chat Completions when many of the output tokens are known ahead of time. For limitations see the predicted output guide.

Nov 20th- (New update) The newest model in the GPT-4o series was released.

Ahrefs updates, November 2024

The latest updates from Ahrefs for Nov 2024 have been released. This includes being able to export custom reports into PDFs, filters for viewing paid positions in organic keyword reports, and new features in the APIv3’s Keywords Explorer Overview endpoint.

New in Nov ‘24: PDF custom reports, Patches, Ask AI in Content helper and more

Hootsuite updates the ‘Inbox 2.0’

Hootsuite’s Inbox 2.0 is now able to support even more messaging channels (e.g. WeChat and Telegram). This should help Hootsuite users connect with their audience more efficiently. Hootsuite also improved automation in Inbox 2.0 by providing new UX and automation templates. Users can now trigger automations for new conversations, message types and particular channels. These updates should streamline workflow and make automation processes quicker for users.

Ahrefs updates October 2024

Some interesting updates from Ahrefs this month that include new widgets for paid search, a new regex filter (for the more nerdy of us), and additional columns in various reports that elaborate on intent.

SISTRIX Updates, August 2024

The excellent SISTRIX platform (if you’re in SEO and you don’t use it, please have a look at it) have updated their platform with a few new things. They have now added in a visualisation of a website that shows where clicks happen on a site – effectively seeing how the site is used by visitors. They also now allow for you to compare up to 7 keywords to see how they contrast.