21 February 2024

Pinterest to Collaborate with Google – February 2024

Last year Pinterest chose Amazon as their first third-party ad partner. This year, looking to continue driving the platform’s revenue, they’ve just announced that Google Ads will become their second third-party ad collaboration

What does this mean? PPC marketers will be able to serve ads on Pinterest through Google’s Ads Manager, however what this will look like is unclear. We know that if a pinner clicks on one of these ads they will be directed straight to the advertiser’s website to complete the desired action.

It seems that brands won’t have to worry about directly competing against themselves through their PPC and paid social advertising as the partnership with Google looks to help Pinterest monetise in markets they are currently not able to do so. This isn’t rolled out to everyone and from the people that have been able to use this feature they have seen positive results.

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