TikTok

TikTok Launch Auto-Generated CTA Buttons

TikTok has launched the option to insert auto-generated call-to-action buttons for ads. During the ad set-up stage, users now have the option to choose from TikTok’s more options that relate to the content they are sharing.

This new feature gives marketers more flexibility, tailoring their CTAs to their content. For Christmas-themed content, we were given the option to use:

• Festive Savings Await!
• Unwrap Christmas Magic!
• Deck Your Halls Now!

These more unique CTAs may help content perform better with the added customisation and may be good for certain marketers to incorporate into their seasonal campaigns. However, with any auto-generation feature, the options may be irrelevant or clunky. Luckily, this feature is optional, allowing marketers to choose.

TikTok Challenges Google Ads With Search Ads

TikTok is challenging Google Ads by introducing its search ads campaign in the US. The new update will allow advertisers to ‘target users on its search results page.’ and ‘tailor their ads to align with specific search behaviours.’ 

Ads will now display on the top of the search page when users search for specific content. 

According to Search Engine Land, ‘TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.’ 

Search Engine Land also says the new campaign is particularly significant for brands targeting younger demographics: ‘TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines.’

TikTok introduces the option to re-edit videos that have been posted

TikTok has rolled out yet another update that improves the content editing experience in-app and enhances content management. Users now have the option to Delete & Re-edit if any changes are needed to content. Here’s a breakdown of the new update’s features:

• In-platform editing: Video edits within the TikTok app will now be saved.
• Delete and repost: Users can remove a post and re-upload an edited version in the app.

TikTok is really pushing users to edit natively on the platform, and the benefits of these new features include improved content optimisation, time-saving perks and better algorithmic performance.

TikTok gives users more control to customise their FYP

TikTok is allowing users to customise their feeds by selecting topics they want to see more and less of. Previously, we could click the Not Interested button on any videos that came up to somewhat customise our feed; but it wasn’t particularly accurate and would often still recommend similar content despite user feedback.

TikTok has now released a new feature called Manage Topics to provide users with the content they actually want to see. In Content Preferences, you can manage your chosen topics via a list of sliders. These sliders can be adjusted to suit users’ interests in various niches. Something to note is that after these preferences have been altered, it will take some time for these changes to be reflected in the feed.

This is a huge update for user preferences to make the app a more enjoyable experience. It also highlights the importance for brands and creators to create consistent content that aligns with what audiences want to see.

TikTok introduces the option to re-edit videos that have been posted

TikTok has rolled out yet another update that improves the content editing experience in-app and enhances content management. Users now have the option to Delete & Re-edit if any changes are needed to content. Here’s a breakdown of the new update’s features:

• In-platform editing: Video edits within the TikTok app will now be saved.
• Delete and repost: Users can remove a post and re-upload an edited version in the app.

TikTok is really pushing users to edit natively in the platform, and the benefits to these new features include improved content optimisation, time-saving perks and better algorithmic performance.

TikTok gives users more control to customise their FYP

TikTok is allowing users to customise their feed by selecting topics they want to see more and less of. Previously, we could click the Not Interested button on any videos that came up to somewhat customise our feed; but it wasn’t particularly accurate and would often still recommend similar content despite user feedback.

TikTok has now released a new feature called Manage Topics to provide users with the content they actually want to see. In Content Preferences, you can manage your chosen topics via a list of sliders. These sliders can be adjusted to suit users’ interests to various niches. Something to note is that after these preferences have been altered, it will take some time for these changes to be reflected in the feed.

This is a huge update for user preferences to make the app a more enjoyable experience. It also highlights the importance for brands and creators to be creating consistent content that aligns with what audiences want to see.

TikTok adds custom thumbnail option for clips

You can now upload your own custom image to be the cover photo for your TikToks. You can also still select a still from your video as the thumbnail. The aim is for people to use more attention grabbing thumbnails to increase engagement rates, similar to YouTube. Big Youtubers like Mr Beast have claimed to spend ‘up to $10K on thumbnails’ to increase viewership. Its not yet known how much impact this will have on TikTok compared to Youtube, as most TikTok videos are viewed in feed, but it could be helpful when people are searching profiles to identify which video they’re clicking on. 

TikTok launches new “TikTok Studio” management platform for creators

TikTok recently launched a new platform designed specifically for creators called TikTok Studio. This space will be utilised by creators to manage all aspects of their TikTok presence, from uploading and editing videos to performance analytics. TikTok Studio is an updated version of the Creative Centre which allows users to manage their accounts via desktop.

Get to know about this new platform in TikTok’s own words…

“As part of our ongoing commitment to empowering creators with innovative tools to support their TikTok journey, we’re excited to introduce TikTok Studio, a new comprehensive creation and management platform equipped with tools creators can use to create, edit, upload, manage, and analyze their TikTok account and content performance.

Whether you’re a seasoned creator, a newbie debuting your first video, or a small business balancing content creation while managing a business, TikTok Studio provides free, easy-to-use creation tools and centralized operational capabilities designed to efficiently streamline content workflow. Using their TikTok account to log in or sign up, creators can upload, film, edit, and post to TikTok directly from TikTok Studio and use tools like auto caption, photo editor, and autocut to polish their content with professional finesse.

TikTok also emphasised the new reporting features associated with this new platform, which will certainly be invaluable for many.

“TikTok Studio offers a wide range of invaluable reporting and analytics features to help creators navigate their TikTok journey. It provides insights into the performance of their account and content, as well as audience behaviour and monetization. This enables creators to analyze their performance, track improvements, and make more informed decisions. By using this information, creators can take a more strategic approach to their growth on TikTok.”

These tools aren’t “brand new”, but as they’re in a personalised dashboard, things should become a lot easier to manage for creators. It’s key to note that TikTok Studio is currently only available as a web app, but TikTok has said they are testing a standalone app experience as well.

TikTok Launches New Paid Placement: Search Ads Toggle – October 2023

TikTok is an entertainment platform first and it’s become clear that TikTok users come to the platform to search, research, find out information on new trending products and watch reviews from their favourite creators. 

TikTok has seen this behaviour change and launched Search Ads Toggle which allows advertisers to deliver ads within the TikTok search results making it a completely immersive experience.

This is a major benefit to advertisers as we can now target high-intent audiences with creative tailored to their search results. What’s great is that if you decide not to serve ads through that placement you can opt out and it won’t push your ads back into learning.