Keep up to date with the latest goings on in Facebook with our handy timeline of industry updates here
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Prolific North- Northern Marketing Festival
Newcastle, Leeds, Manchester, UK
24 - 26 June 2025
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Prolific North- Northern Marketing Festival
Newcastle, Leeds, Manchester, UK
24 - 26 June 2025
Learn More
Ads coming to Facebook notifications
Meta is testing ads in Facebook notifications, providing advertisers with a new placement to re-engage users who have interacted with their ads or shown an interest in the brand’s content. The new ad test, launching in spring 2025, aims to drive discovery, reconsideration and conversions. This placement will be useful for e-commerce businesses looking to remind users of their offers.
Highlighting a shift to always-on-demand generation, Meta states:
“Outside of seasonal moments, marketers also come to Meta to create moments in time that turn consumer interest into conversion.”
With a global rollout planned for summer for businesses to utilise in their holiday campaigns, this new update could influence engagement strategies and re-engage Facebook users. However, user reception may not be particularly positive. Seeing an ad instead of an expected notification could certainly frustrate users and disrupt their usual browsing experience. Meta has emphasised that these ads will only engage users who have previously interacted with a brand; however, the shift towards placements in such a personal space may not be welcomed by everyone.
Facebook introduces Broadcast Channels on Facebook and Messenger
Broadcast channels are a way for accounts to share updates or messages with their followers. This is usually popular for big accounts like brands and influencers and allows updates to be conveyed in an intimate chat format.
This has already been rolled out across Instagram and allows users to connect with their most loyal followers in an authentic space. Followers can react to messages but are unable to reply, making these channels the perfect place for regular updates.
Recently, Facebook announced they were making Broadcast Channels available for eligible Facebook Pages. The eligibility would depend on the follower count of these Pages, needing at least 10,000 followers. Facebook has announced that they are looking to make this feature available for professional mode creators who also have more than 10,000 followers.
As this update is already live on Instagram, it’s no real surprise that Facebook is beginning to roll out this feature for Messenger. It will enable users to automatically share updates from their Instagram channel to their Facebook channel, saving them time and effort.
