Affiliates
There are 20 upcoming industry events
Prolific North- Northern Marketing Festival
Newcastle, Leeds, Manchester, UK
24 - 26 June 2025
Learn More
Prolific North- Northern Marketing Festival
Newcastle, Leeds, Manchester, UK
24 - 26 June 2025
Learn More
Meta launches updated affiliate link displays
Meta is increasing affiliate link exposure within reels, videos, photos and text posts. Prior to this update, affiliate links had to be included in comments instead. This update increases the visibility of affiliate links, which mirrors what we’re already seeing across TikTok, where affiliate links are front and centre, driving sales in the TikTok Shop. For brands, this could be an opportunity to expand affiliate offerings with creators, as it’s likely to get more reach. For creators, they’re going to have to find the balance between genuine content and content that appears to be overly commercialised and revenue-driven, as it very quickly highlights when they are working as an affiliate.
Expert opinion
Olivia Jones, Affiliate Manager at Embryo
