Mobile SEO Trends To Watch in 2024

Mobile SEO, or Mobile Search Engine Optimisation, is the practice of optimising your content to achieve a better ranking for your web pages in search engine results pages (SERPS).

This process can help you to improve organic traffic, which essentially is traffic coming to your site from search results.

Here at Embryo, our team has extensive experience in creating and building mobile SEO strategies that work from the ground up.

If you want to find out more about mobile SEO trends for this year, then keep reading!

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Why Is SEO Important For Mobile?

With so many people searching from mobile devices, Google has started showing the mobile version of websites within the search results. This means that if your website isn’t optimised for mobile, you might miss out on a good chunk of traffic.

It has been indicated that Google prioritises websites based on their mobile performance, so having a mobile-friendly version of your website is a necessity if you want to rank at the top of the search results.

With that in mind, let’s take a look at some trends to watch this year.

Trends we will cover in this blog include:

  • Voice search optimisation
  • Mobile-first indexing and user experience
  • Page speed and core web vitals
  • Artificial intelligence and machine learning

Voice Search Optimisation

a user using voice search

Voice search optimisation is becoming an increasingly important aspect of mobile SEO, and as we are in the midst of 2024, it’s clear that this trend will continue to grow.

As smart speakers and voice-activated devices become more popular in households and workplaces, optimising for voice search is crucial if you want to stay ahead of the curve.

In many cases, voice search queries tend to be longer and more conversational than text-based searches, which means that content needs to be optimised to answer questions directly and succinctly.

For example, a text search might be a couple of words such as ‘best Italian restaurant’, whereas a voice search is more likely to be a full question like ‘What is the best Italian restaurant near me?’

Mobile-First Indexing and User Experience

With the vast majority of users accessing the internet via mobile devices, search engines like Google have shifted their algorithms to prioritise mobile versions of content for indexing and ranking.

This fundamental change shows that businesses need to ensure that their websites are fully optimised for mobile platforms. Not only should they do this to stay competitive in SERPs, but it also provides the best possible user experience.

User experience encompasses everything from the site’s navigability and page load speed to the way content is presented and consumed on mobile devices. For example, a website with buttons too small to be tapped on a touchscreen is likely to frustrate users and lead to poor engagement metrics.

Page Speed and Core Web Vitals

page speed insights logo

Page speeds and core web vitals are expected to gain great significance the further we go into 2024. Core web vitals is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.

These vitals directly correlate with the speed and stability of a page, thereby affecting user satisfaction. For example, mobile pages that load in 2 seconds or less have an average bounce rate of 9%, whereas pages that take 5 seconds to load see their bounce rates skyrocket to 38%.

You can improve page speeds by optimising images, leveraging browser caching, and reducing server response times.

Artificial Intelligence and Machine Learning

voice search using amazon alexa

Artificial Intelligence (AI) and Machine Learning (ML) are rapidly evolving technologies that are set to revolutionise the way search engines operate and how SEO strategies are crafted.

When it comes to mobile SEO, AI and ML are extremely influential as they enable search engines to better understand and predict user behaviour, personalise search results, and improve the accuracy of voice search.

AI can determine what content is most engaging on mobile devices and adjust search rankings accordingly, which in turn means that mobile users will receive more accurate and relevant search results.

Machine Learning, a subset of AI, plays a crucial role in understanding search patterns and user intent. It is predicted that by the end of 2024, more sophisticated ML algorithms will be in place, influencing the SERPs more dynamically based on real-time data.

Mobile SEO: Be More Mobile

With more and more users worldwide migrating to their mobile devices over desktops, and the increased uptake of smartphones, the way the internet is accessed is changed forever!

Hopefully, these tips have given you an insight into what to expect from mobile SEO trends for 2024.

If you’re after more information or want to send an enquiry, please don’t hesitate to get in touch with us today.

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Deeper insights: