As we enter 2024, anticipating and adapting to SEO trends that will shape this year’s online landscape is more important than ever. Keeping up with the forever digital landscape is crucial to digital marketers, and SEO is no exception to this rule.
Depending on what industry you are operating in, SEO can be a competitive market to achieve dominance. But with so many updates released by search engines and emerging changes, it can be difficult to keep up to date with all the inner workings of SEO that make your organic performance tick on a month-to-month basis. Here at Embryo, we understand the importance of being aware of all the latest trends in SEO and content, hence why our experienced team of specialists are always proactive in educating themselves on the newest changes to be able to achieve organic success.
SEO has been constantly evolving to keep up to date with the ever-changing developments in search engines. In the early 1990’s, search engines ranked websites based on keyword matches but from this many websites started to stuff keywords within their content to boost rankings and traffic. Search engines adapted their algorithms to become more complex so by the 2000’s, link building was introduced as a crucial ranking factor however from this emerged black hat techniques. Further, along the search timeline, other factors were introduced such as content quality, improved user experience, mobile optimisation, site usability and user intent.
In this blog, we will be diving into the top trends that are in store for SEO in 2024 that you will need to know.
If you are looking for a digital agency that sees what others don’t, focuses on innovation, and keeps up-to-date on all trends and news surrounding digital marketing, speak to one of our team members by emailing [email protected] or calling us at 0161 327 2635.
4 SEO Trends To Keep An Eye On In 2024
Organic Trend #1: Preparing For Search Generative Experience
As many of us know, Google’s “Search Generative Experience”, is still very much in its experimental phase, however, within the SEO community, there is still a bit of hesitancy about what the in-platform chatbot will mean for current organic performance.
Google hasn’t announced any major plans for how they plan to utilise SGE in 2024 and also the impact of these user-facing AI features in search engines is still unknown. With many other platforms following this route, it’s predicted to be very similar to when featured snippets are rolled out where these platforms want to give the information right there and then to the user.
The key factors from this potential rise in Google’s Search Generative Experience is that search success may come down to being discoverable by generative AI and it’s down to SEO’s finding as many opportunities as possible to surface your brand to users. However, it’s also clear that humans are irreplaceable for setting SEO strategies in a new AI landscape and will be for some time.
Organic Trend #2 – Enhanced AI Role in the Current Search Engine Algorithm
It’s no surprise to anyone that in the last year, AI has grabbed the attention of everyone including those who work in the digital marketing space. With AI gaining immense popularity, more specifically around LLM tools such as ChatGPT, Google Bard and Bing AI, it’s started to change the way users consume content and has started to make an impact in search algorithms and SEO and we expect this to continue where search engines will start to play a bigger part in Google’s algorithms going forward.
Organic Trend #3 – Evolving The Word “Helpful”
It’s been speculated for a while that In 2024, Google will be redefining what “helpful” means and up their game for how it benefits users. Last year, in Google’s official Helpful content guidelines its algorithms generate site-wide signals considered in rankings and it bases these signals on the helpfulness of your site.
Google’s documentation includes the following:
“Any content -not just unhelpful content – on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”
Going into 2024, assessing the unique value of your website as a whole and also how you speak from an authority perspective on broad topics may be necessary to succeed for organic as helpful content continues to expand and evolve.
Organic Trend #4 – AI-Beating Content Strategies
In 2023, the AI trend went mad and as a result of this in SEO, this led to a rise in AI written content which got uploaded to tens of thousands of websites in the masses in the hope of exploding their organic presence. From this, Google released a series of updates putting more emphasis on “helpful” content which saw the performance of AI-written content quickly decline.
Ways to combat this in 2024 is you need to satisfy search intent of a granular level, write about personal experiences to showcase expertise that no AI platform could know or write about and engage your audience with original formats such as educational webinars, research reports, roundup posts, podcast interviews and data led studies.
Are you interested in learning more about how these latest SEO trends can be applied to your business?
If you’re looking for an SEO agency that follows best practices and strives towards achieving the best results possible through a completely transparent working relationship then look no further and chat with our team of SEO experts today by emailing [email protected] or calling us at 0161 327 2635.