30 User Experience (UX) Statistics That You Need to Know About in 2023

User experience (UX) is an essential part of the customer journey nowadays. You can have all the amazing content in the world but if your pages don’t load in good time, or your website copy is interrupted by pop-up adverts or videos users will simply go elsewhere. Virtually every industry that has a strong online presence has plenty of businesses that have great websites so if yours isn’t up to scratch then you can say goodbye to increased revenue and long-term growth. Your website is the virtual cornerstone of your business, and, if you don’t have a brick-and-mortar store, it is your only cornerstone. At Embryo, we understand how vital UX is to support businesses’ wider organic (e.g. SEO) and paid efforts and with these 30 essential UX stats, we hope that they help brands see how important investing in UX is.

We’ll look at stats from a range of different UX perspectives – from online shopping stats to those relating to user frustration associated with poor UX, we’ll give you all the statistics you need to know to justify future investment in your website.

If you’re looking to invest in improving the performance and experience of your website then be sure to get in touch with our experts today by phone at 0161 327 2635 or email at [email protected]. We have a dedicated UX team who can comb through your website and improve each page so that, gradually, your entire site becomes a slick, nimble experience for your target audiences, leaving them thinking about your brand, not a frustrating user experience.

30 Essential User Experience Statistics

1. Up to 88% of users are less likely to return to a website after experiencing a negative user experience.
2. Reports show that 70% of users prefer reading from bullet points whereas 55% of users look at lists without bullet points
3. 40% of people would go to another website if it loaded for more than 3 seconds
4. Colours can increase web recognition by up to 80%. Sites with dark colour schemes increased growth by 2%, whereas sites with lighter colour schemes experienced 1.3% growth
5. 67% of shoppers are more likely to buy from a website that is mobile-friendly
6. Mobile users are 5 times more likely to abandon a task if the website isn’t mobile optimized
7. According to UK Planet, for every $1 invested in UX results can return up to $100
8. 71% of publishers say well-organized content on mobile devices can help to boost a user experience.
9. 96% of users have come across sites that weren’t optimized for mobile
10. More than [70 per cent of small business websites](https://vendedigital.com/blog/call-action-button-gets-business/#:~:text=A perfect call to action,your call to action button.) do not use call to action (CTA) buttons.
11. Using videos on your website can help to increase the amount of time a user spends on your website by up to 88%
12. First impressions of a website are 94% design related
13. Only 55% of businesses conduct UX testing.
14. Software development companies allocate 20% of their total budget to UX design.

Seven Online Shopping UX Statistics

1. 68% of people won’t submit a form if it requires too much personal information
2. Customers who aren’t mobile-friendly are 62% less likely to purchase from this website
3. 65% would deter a form if it included an automatic email subscription as it’s considered to ask for too much personal information.
4. 70% of online businesses fail due to bad useability.
5. 80% of mobile users access online shops on their smartphones.
6. Up to 80% of customers are [willing to pay for a better user experience](https://www.capgemini.com/news/press-releases/8-in-10-consumers-willing-to-pay-more-for-a-better-customer-experience-as-big-business-falls-short-on-expectations/#:~:text=Frustrated by organizations that don,a better experience (81%25).)
7. Only 1% of users say e-commerce websites meet their expectations on every visit.

Why It’s So Important to Avoid Annoying Your Target Audiences, in Nine Stats

1. Only 1% of users say e-commerce websites meet their expectations every time.
2. 90% of users have stopped using an app due to poor performance.
3. 86% of consumers are willing to pay more for a better customer experience.
4. 89% of consumers began doing business with a competitor as a result of a poor customer experience.
5. 70% of enterprise app users wouldn’t describe their most-used app as intuitive; only 13% would describe it as elegant.
6. The bounce rate can drop as much as 15% after websites adopt a continuous scroll format.
7. 94% of negative user feedback is about design.
8. $2.6 billion in revenue is lost every year because of slow-loading websites.
9. 38% of users will stop engaging if the website’s content or layout is unattractive.

User Experience (UX) is crucial to creating and maintaining a successful website. For every pound spent on marketing, it’s unsurprising to hear that businesses, including yours, will want to see a return on investment on that. Well, without offering a good user experience, and investing time and money into improving it, you simply won’t see those all-important returns. Luckily, achieving a great UX through a bit of know-how, customer research, and intuitive software is easier than ever.

When was the last time you invested in UX? Are you looking to get ahead of your competition? Get in touch with Embryo today via our contact page.