SEO vs PPC – What is the blogosphere saying?

Using the excellent content brief tool on, I wanted to see what prominent blogs were saying when it comes to ‘SEO vs PPC‘. Here’s what the tool ‘spat’ out. Pretty neat, eh?

This brief scanned the following sources (title, domain, description):

  • SEO vs. PPC: Which is Better in the Long Run? ( – SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Here are the advantages of each.
  • SEO vs. PPC | Which One Is Better For You & Your Business? ( – There’s always the question about SEO vs. PPC. What are the pros and cons of both? And, more importantly, which one is better for you? Time to find out!
  • SEO vs. PPC: Which Should You Use? ( – Newsflash: SEO and PPC aren’t mutually exclusive.
  • Pay Per Click vs. Search Engine Optimization – Google Ads ( – Does Google Ads support SEO rankings? Should you invest in SEO vs. PPC? Read why SEO and Google Ads are both important for your business.
  • SEO vs PPC – Which One Is Better for Your Business? | TheeDigital ( – Which is better for your business: SEO or PPC? Learn the pros and cons of both tools for digital marketing success and judge for yourself.
  • SEO vs PPC: Which Digital Marketing Strategy Is Best? ( – Which is better: SEO or PPC? The answer is complex. In this in-depth article, we discuss how you can figure out which is best for your business.
  • SEO, PPC, Content Marketing, or SMM: Which Services Sell Best? ( – Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.
  • SEO vs. PPC: Which one is better? — Interactive Schools ( – 4 Apr 2019 … Search Engine Optimisation (SEO) and Pay Per Click (PPC) are likely to be two terms you have heard a lot of when it comes down to digital …
  • SEO vs. PPC: Knowing Which Is Right for Your Website ( – Your choice will depend on your budget and how fast you want to build traffic.
  • SEO vs PPC: Which One Works Better? [Infographic] ( – In order to improve your exposure in search engines, you can turn to SEO and/or PPC – but which is a better choice for your business?
  • SEO Vs. SEM Vs. PPC: What’s The Difference? ( – Some of the most common questions we field involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference, and what can they do for manufacturers?
  • SEO & PPC: friends with benefits – Econsultancy ( – SEO and PPC are two search engine marketing disciplines that a lot of people have tried to compare in the past, each discussing the merits, and the clear advantages and disadvantages for both sides. Many SEO and PPC marketers argue also about which one is better for providing return…
  • SEO vs PPC: Which is Better to Maximize Your Search ROI ( – When comparing SEO vs PPC, do your homework. Look at all the pros and cons to decide the best strategy for maximum ROI for your brand
  • 1 ( – Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.


High Similarity — these topics were mentioned in at least one source and are highly related to the core theme: High Frequency — these topics were mentioned multiple times across various sources: Outliers — these topics were mentioned multiple times in one source only:
  • Right Strategy
  • Critical Elements
  • Target Keywords
  • Quality Content
  • Brand Awareness
  • Great Method
  • Relevant Keywords
  • Next Level
  • Sponsored Results
  • Great Deal
  • Right Choice
  • Good Methods
  • Marketing Superiority
  • Scale Up
  • Quality State
  • Best Results
  • Relevant Searches
  • Promotion Method
  • Image Optimization
  • Paid Marketing
  • Paid Search
  • Social Media
  • Search Results
  • Search Marketing
  • Marketing Budget
  • Social Media Marketing
  • Organic Search Results
  • Google Search
  • Online Marketing
  • Pay Per Click
  • Search Engine Marketing
  • Search Engine Optimisation
  • Keyword Research
  • Return On Investment
  • Organic Traffic
  • Immediate Results
  • Search Terms
  • Search Query
  • Short Term
  • Organic Results
  • Search User
  • Management System
  • Market Demand
  • Front Page
  • Content Management System
  • Potential Client
  • Certain Keywords
  • Advertising Budget
  • Click Marketing
  • Digital Marketing Niches
  • Target Audience
  • Related Queries
  • Search Engine Ranking
  • Results Page
  • Best Chance

Highlights for top topics

These are snippets for the High importance topics:

Right Strategy

  • Are you preparing for a Kickstarter launch or promoting a one-time event? SEO might not be the right strategy

Critical Elements

  • ADVERTISEMENT CONTINUE READING BELOW Now, if critical elements of that website are not well done — or worse — it wouldn’t make much sense to dump excessive ad dollars into a website that doesn’t perform well because of hindrances like poor landing pages, 404 pages, broken links, or just a generally confusing website.

Target Keywords

  • You also will want to determine how competitive the search engine results pages (SERPs) are for your target keywords . To do this, enter your keywords into the Google External Keyword Research Tool, which will tell you the estimated competition level, as well as the number of advertisers bidding on your keywords and the average CPCs.

Quality Content

  • SEO covers the biggest part of search marketing. SEO work is like planting the seeds of a forest. You plant them now but you see the results very far into the future. Although you can speed up the process, that requires a lot more work than just installing WordPress and writing quality content .

Brand Awareness

  • Good for brand awareness : People often search for information on the web. Even when they want to purchase something, they first look for reviews and guides. If you want to take advantage of that, you need to write informational content that meets their expectations, in order to rank. Over time, this can lead to people remembering your brand. On average, first time clients often need to be brought on your website up to 7 times (if not more) before they trust you enough to make a purchase.

Great Method

  • On the other side, we have PPC (Pay Per Click) or SEM (Search Engine Marketing). Some SEOs blame it for being less efficient and costing way more than SEO. However, those claims can be false due to bias. The truth is PPC can be a great method of promoting your website, especially if you’re an eCommerce store or selling a product.

Relevant Keywords

  • Pay per click marketing, also known as PPC is all about getting instant results and visitors from relevant keywords on search engines. In only a matter of minutes, you can set up a PPC campaign and watch visitors come to your website. It might be very easy to set up a campaign, but if you want to see good results, then you need to put in a lot of planning and effort.

Next Level

  • Related: 5 Tools to Take Your SEO to the next level

Sponsored Results

  • PPC ads are typically the banners you see on the edges of a window when you do a search, and often the first listings you’ll see in search engine results; they’ll be marked as ads or sponsored results . Certain websites will also offer PPC opportunities. There are also different kinds of PPC ads — generally referred to as display advertising. For example, one display ad can be a mix of an image, video, and text. What works best for you will depend on your ultimate goals.


These are some sentences that contained facts, or statistics:

  • A study published by Conductor in 2014 shows that organic search is responsible for about 64 percent of all site traffic, while paid search generates only 6 percent. (
  • Top organic results can bring over 25% of the organic searches for a keyword. (
  • On the other side, paid ads only get about 2-3%. (
  • A 1% increase in CTR can be a game changer in some situations. (
  • If you bring in 100 people and your conversion rate is 1%, then you have to make sure those 100 visitors cost less than what you earn for one sale. (
  • A recent client of mine set up the campaign on his own and wasted around 75% of his budget because he didn’t set any negative keywords. (
  • Had they spent 25% of his PPC budget on SEO these past 10 years, they would have had a huge authority website with hundreds if not thousands of useful articles. (
  • Turns out: only 5.7% of pages rank in the top 10 for at least one keyword within a year of publishing. (
  • Even most of the “lucky” 5.7% take about 2–6 months to rank in the top 10. (
  • Although content marketing generates quite high search volumes, users aren’t likely to pay for it, either, as only four percent of queries are commercial. (
  • Nevertheless, it enjoys a higher frequency of agency-related keywords than the content marketing niche, and about 10 percent of its agency-related queries are likely to result in the purchase of PPC management services. (
  • Since around 50% of search traffic goes to the top 3 sponsored links, on average, you can imagine that this puts your PPC ads in a very prominent position. (
  • 82% of marketers report that the effectiveness of SEO is on the rise (
  • It brings in over 25% of organic searches for a keyword (


These links were referenced in the sources:


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