Round-Up: SEO (April 2023)

Welcome to another edition of the Round-Up where we cover everything that matters in various sectors of the marketing industry, today we’re briefing you on all the important SEO news from the past few weeks. Here at Embryo, we’re always looking out for news and updates on how things are moving and shaking in the digital industry and we think the least we can do is share it with you guys!

In this post, we’re giving you a quick, bite-sized roundup of the most important SEO news stories that have come up in the last few weeks. To find out more, keep reading or get in touch with our team on 0161 327 2635 or email [email protected] to hear about how our SEO team is staying ahead of the curve.

So, without messing about, let’s get into it!

• Of course, at the top of everyone in SEO’s mind: Google’s March 2023 core update was rolled out on March 15th. This was Google’s first core update since September 2022.
• A new update to the Google Search console has been announced, allowing businesses to see impressions and click data on their product listings and product snippets specifically.
• Reports take a look at what AI means for consumers and examine the level of trust your average Joe has when it comes to AI in search, something lots of people in the SEO sphere might have missed!
• New link best practices have been published by Google! This new document lays out how to create links that are crawlable, and also offers advice on how to write search engine-friendly anchor text and how to make the most of both internal and external links.
• A new report from Google tells us that SpamBrain caught 5x more spam in 2022 than it did in 2021 – Google now claims that 99% of visits are “spam-free”
• Sundar Pichai (CEO of Google) said in a recent interview that the search experience on the platform “will evolve substantively over the next decade”.
• Search engines are also rolling out machine-learning language models to catch spam in user-contributed content, catching new spammy practices from new content and pre-published content.
• Google Bard has released new related topics alongside its “Google it” button to expand the user experience when using their AI search model.

That’s it for now folks, but to learn more about any of these, or to get started breathing new life into your SEO campaigns, get in touch with the Embryo team!