PPC April News Round Up

At Embryo, our PPC team takes pride in ensuring we’re ahead of the curve, especially when it comes to industry-based news and updates. As we all know, changes within digital marketing, and PPC specifically can come thick and fast. So It’s important that you’re both aware of new trends as well as actively incorporating them into your digital marketing strategies.

To learn more about how our multi-award winning PPC team can benefit you, get in touch with our team after you’ve read this blog by phone at 0161 327 2635 or email [email protected].

The Key to Automation

Since the start of 2023, it’s been clear that automation is transforming the PPC landscape. There have been a plethora of new advancements which are rapidly changing the way account managers work in order to achieve the best results for their clients. We’ve found that over 85% of top executives recognised that they weren’t meeting their aims for capturing data, and that businesses using data driven models were considerably outperforming their rivals.

As technology continues to evolve within PPC. We’ve found that information is indeed the key to automation. From historical data, customer match lists, high quality assets and advanced tracking,  It’s imperative that you work to gather as much information as possible for your campaigns to succeed.

Search Ads… By TikTok

Yes you read that right. TikTok is gearing up to launch their own search ads. Whilst they promise that advertisers will be able to bid on keywords and phrases relating to their own products just like Google. PPC experts still remain very sceptical.

TikTok have said they are in the very early stages of testing in specific regions. And that for now, advertisers won’t be able to bid on specific keywords for advertising purposes. The current stage of testing is managed purely by TikTok based on keywords that would be most relevant and impactful to the advertiser and their specific ad.

Letting Go of Manual and Loving Automation

No, this isn’t a plea to push car lovers towards electric vehicles. It is in fact a piece to help account managers let go of manual strategies and embrace automation. Embracing automation is fast becoming the only way a business can thrive in the current digital climate. With machine learning getting better and better, we think it’s important to address the fact that automation is here to stay, and we need to learn to love it.

Here at Embryo we have a number of experts which have found internationally recognised success by incorporating automation into their campaigns. Don’t hesitate to get in touch if you’re somebody who’s finding it difficult to make the most out of automation.

A new Google Ads Interface

Google have announced that they are testing a new streamlined interface that is designed to help improve workflow in the Google Ads console.

Their new interface has a range of new features including a new navigation bar, a reorganised interface and a refreshed look and feel. To learn more about the new roll out, click here.

We hope you’ve enjoyed our latest PPC news round up. The team would be more than happy to answer any queries you may have regarding any of the above points as well as all things PPC. Contact us by phone at 0161 327 2635 or email [email protected].


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