Embedding social media feeds onto your website: 10 stand-out examples!
Embedding your social media feed onto your website is a social media best practice and has several benefits; increase conversions, boost engagement, keep your website fresh and many more. Many brands embed social media feeds on their website so use examples as inspiration!
Social media feeds on websites allow website visitors access to social media content through this channel. They can keep web visitors engaged longer on the site and attract new visitors who may not have seen the site before. Ultimately, it is a visually appealing way to display updates from your social media account.
Businesses from all different industries use this web feature as part of their paid social strategy and there are different feed formats you can use. Let’s explore some engaging social media feeds on website examples. But before we do that, let’s get to grips with why you should and how you can embed your social media feed on your website.
Why you should embed your social media feed onto your website
There are many advantages to doing this. Some include:
- Increasing web traffic
- Increasing brand awareness
- Creating a more engaging website
- Making it easier to showcase content
- Keeping your website active and fresh
How you embed a social media feed onto a website
Embedding a website is a relatively easy process. In simple terms, you need to:
- Decide which platform you want to embed
- Name the feed, provide a description and select the correct icon.
- Add the account you want to pull content from.
- Embed the feed so users can see it.
10 examples: Social media feed embedded into a website.
Embedding multiple social accounts
1. Ferrari
Ferrari embeds their social media feed onto their website to display updates from multiple social platforms. By displaying a mix of platforms, Ferrari not only enhances engagement and credibility but also shows their strong online presence. This social media feed helps to keep the Ferrari website current and up to date.
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2. The University of Manchester
The University of Manchester embeds content on its 3 main social media channels, Facebook, X and Instagram. Content covers announcements, promotions, student-generated content and achievements. It offers prospective and current students guidance and knowledge on life at the university. It also helps the university provide a sense of community and showcase the campus culture.
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Embedding hashtag feeds
3. WETA
WETA has embedded its hashtag social media feed onto its landing page with the title ‘join the conversation’. This encourages user engagement and users can easily interact through the polls they have also embedded, which will further increase engagement.
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4. Equal everywhere
Hashtag feeds are popular and effective encouraging conversation and fostering a sense of community. This also shows the company cares about user voices which makes users feel valued and increases loyalty.
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Embedding videos
5. Two scoops of style
As TikTok is one of the fastest-growing social media platforms, it can be a great platform to showcase on your website to increase engagement and capture user attention. This way you can keep visitors on your site much longer. By embedding TikTok content the way Two Scoops of Style does, you can increase engagement on your social posts too. They have also linked products shown in the TikTok, below each video which may help them generate more sales! Win-win.
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6. Stockport County
Stockport County has embedded a YouTube video onto their landing page. Having just one video is an effective way to grab user’s attention and encourage them to watch the video. There isn’t a lot of content that could overwhelm the user and put them off; just one video could increase video view rates. Having a link to the YouTube account below is an effective way to direct traffic to the platform.
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Embedding carousel feeds
7 . Leonie Hanne.com
This social media feed is embedded using a carousel format. It pulls content from Pinterest and includes the latest updates from the account. The importance of interactive content shouldn’t be overlooked and this is a great example of how it can be used to promote products and engage users.
8. Da Vinci Engineering
This carousel social media feed shows specific, keyword-related social media content on Da Vinci Engineering’s page. This shows that having all social media content embedded on your website isn’t necessary – it can sometimes be more effective to have related social media content on specific pages.
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Embedding user-generated / employee-generated content
9. Oakland Zoo
This live social media feed includes user-generated content from different sources provides a sense of community and gives potential visitors a feel for what they can expect from the zoo.
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10. National glass assoication
A horizontal carousel social media feed is favoured by brands, as it increases the chances of engagement and is visually appealing. For example, the National Glass Association showcase their LinkedIn content in this format. Not only does the NGA showcase their content but they also highlight employee-generated content. This is an effective way to show company culture, a sense of community and achievements.
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Feeling inspired to embed your social media feed onto your website?
If you want to up your social game and increase engagement, awareness and conversions, it’s time to embed your social feed onto your website. Feel you need support with that? Get in touch today and Embryo’s team of experts can help you.
