If you’re here, chances are that your website is lacking in content.
Think about it: we browse the internet every day looking for information that is relevant and reliable. When we find a website that doesn’t have the information we’re looking for, we move on. We don’t want our time to be wasted – we want to get what we need quickly, easily, and with as little effort as possible.
In a similar respect, when we search high and low for a specific service or product, we want to understand what each business has to offer. And if the content is thin/non-existent? We hop off to find a business that feels trustworthy and meets our needs.
Simply put, if your website is missing content, you’re missing out on traffic and sales. Content is the backbone of any website. It gives you an opportunity to tell your story, engage with your audience and build credibility as an expert in your field.
A good SEO content strategy will help you build a site that is informative and engaging while also helping you attract visitors, boost search engine rankings and sell products or services.
At Embryo, content forms the heart of our organic marketing campaigns. We have several dedicated content writers who create optimised, engaging work for clients across a range of industries that satisfies algorithms and attracts audiences. Get in touch by phone on 0161 327 2635 or email [email protected], alternatively, hit the contact button below.
Five Stats That Prove You Need More Content
You might think that, as a full-service agency that takes content extremely seriously, we’re biased as to the effectiveness of content marketing. So, don’t just take our word for it! Let’s look at some stats. Here they are in brief:
- Pages that rank number one on Google have, on average, 2855 words
- A featured snippet earns around 8% of all clicks
- Over half of the customers (53%) carry out research before purchasing a product
- Web pages that rank number one will also rank in the top 10 for over 1,000 other terms
- 52% of customers admit blog content impacts their purchase decision
There they are in brief but if you’re still not convinced we’ve broken them down further and explained the significance behind each of these five stats.
1. The Average Word Count On Pages That Rank at Number One Is 2855 Words
In case you missed it, we published a word-count study that analysed the power of long-form content. The results were pretty incredible: the average top-performing page on Google had an average word count of 2855. In other words, Google acknowledges valuable, extensive content and rewards it with a high position in the SERPs.
Put this way, a landing page or article with 2000+ words is highly likely to tick a lot of boxes for users and provide information that users are looking for.
Longer articles also allow you to target your audience on a deeper level.
For example, if you’re writing about how to fix your dishwasher, a 2000-word article will allow you to cover everything from the different types of dishwashers available (high-end vs low-end) to the best way to clean them.
This in-depth style of writing is exactly what users need throughout their decision-making process (also known as the ‘messy middle’ – this is another concept that forms the basis of everything we do here at Embryo!).
2. A Featured Snippet Earns Approximately 8% Of All Clicks, So More Content Will Lead To More Opportunities
It’s no secret that the featured snippet is a coveted position. It’s typically the first answer in the top results of a search, and it earns approximately 8% of all clicks. That means that if you can rank for a Featured Snippet, you’ll be able to capture a significant amount of traffic from people who are looking for solutions that you can provide.
Here’s an example:
Q: What is a featured snippet?
A: A featured snippet is a portion of relevant text displayed at the top of a Google search results page. It provides a fast and precise answer to a query.
Adding more content to your page is the best way to optimise your chance of getting a featured snippet. If you have enough information on your page, it’s likely that you will be featured in the snippet as a result of having useful and relevant information available.
3. In Order to Make the Best Decision, 53% Of Shoppers Do Research before Purchasing
Content is important because it helps you communicate your brand’s message, build trust and credibility with customers, and increase conversions. 53% of shoppers do research before purchasing. If they can’t find the information they need easily on your site, they’ll move on to another retailer. It makes sense, right?
It’s also important to ensure that users can easily access information about products and services without having to click through multiple pages or enter information into fields on other websites.
Tip: If you’re looking to create content that will be engaging and helpful, take a look at your existing content from the POV of your target audience.
Ask yourself this: If I knew absolutely nothing about this service/product, would the content provide me with enough detail to make an informed decision? If the answer is no, consider adding more content that explains to the reader how your product can solve their problem.
4. On Average, Pages Ranking #1 Will Also Rank within the Top 10 for Nearly 1,000 Other Keywords
When you rank for more keywords, you’re satisfying different search intents. And when you satisfy different search intentions, you get more traffic to your website. More traffic means more customers and more customers mean more revenue!
That’s why content is so important. The more you can serve the needs of your visitors, the more you’ll expand your organic reach and increase the search traffic.
As part of your SEO strategy, it’s important to continually look to expand your keyword list by:
- Identifying semantically related keywords: Semantically related keywords are those that are similar in meaning and often serve as synonyms for each other. Where one user might search for ‘cheap toys’, another user might search for ‘toys for £1’. Take time to find other variations of the keywords relevant to your business.
- Watch your competitors: If you’re looking to up your game in SEO and content marketing, keep a close eye on what your competitors are writing about. Through the use of SEO tools, you’ll be able to find out if there are any keywords they are ranking for that you may not be.
- Searching for long-tail keywords: Long-tail keywords are phrases with three or more words in them. They are often more specific than broad keywords and tend to have lower search volume, so they can help your site rank higher when someone searches for something specific.
5. 52% Of Consumers Admit That Blog Content Impacts Their Purchase Decision
Your blog is your oyster. You have the creative power to positively or negatively impact your users. Through your choice of blog topics and words, you have the ability to help users in their purchasing decisions.
Whether that be with a full industry guide, a service breakdown & review or some creative ideas that incorporate your products, a consistently updated blog works wonders for building trust and credibility.
Blogs can help you establish yourself as a thought leader in your industry, as well as identify trends that are important to your business’ success.
Elevate Your Content and Drive More Traffic to Your Website With Embryo
Here at Embryo, we live, breathe and worship content. We understand the value of unique, consistent and useful content that’s not only designed to rank but convert.
We have a diverse set of skill sets that allow us to create the most effective content for your business. From writing high-quality blog posts and articles to creating compelling landing pages, we can help you turn your visitors into customers.
So if you’re ready to take the next step in growing your business, get in touch. We’d love to hear from you!