Lead Content Copywriter, Shona Worsman

Shona Worsman

As Senior Content Strategist, Shona is determined and passionate about content creation and working to ensure Embryo is always writing effective, engaging copy. Shona keeps her finger on the pulse of Google updates and wider SEO trends, which keeps all our writers informed about how to best fine-tune their work. She spends her workday creating valuable on-page content for clients across a wide variety of industries. All this, combined with a willingness to develop, learn, and seize opportunities, makes her a valuable member of the business.