The State of Digital Marketing in Statistics (2024)

We’re nearing the end of the first quarter of the year, what better time to evaluate the state of marketing in 2024? We’ve gathered all the statistics you need to make data-led decisions about your digital marketing strategies.

From SEO practices to consumer trends and AI adoption, these fresh 2024 marketing statistics can steer your online marketing in a new and improved direction.

If this blog still leaves you overwhelmed or needing clarification, let Embryo craft a bespoke strategy on your behalf – contact us today for more information. 

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Every digital marketing statistic you need to know in 2024

We know one thing for sure from the various trends and data points in 2024. Great content = great interaction, improved traffic and higher conversion rates. Whilst content comes in many different forms, the fact remains that people-first, quality content rules the roost.

Whether through organic search or social media marketing, your online activity should be led by what your audience wants. Here are our other key takeaways:

  • Growing multi-media search engine results pages call for a dynamic marketing approach.
  • Search intent is key to every strategy in 2024 – search engines will serve up content that users actively seek to interact with, whether it’s guides or TikTok videos.
  • People trust people. More than ever before, users are looking for first-hand experience to inform their buying decisions – all hail the rise of user-generated content!
  • As it stands, companies are investing an average of 9.1% of their revenue in marketing.
  • Influencer marketing is bigger than ever, with 85.5% of survey respondents admitting to investing a standalone budget into this type of marketing.

TikTok Marketing

TikTok is an incredibly popular channel for both consumers and marketers this year. With the introduction of the TikTok shop, there’s never been a better time to invest in TikTok SEO. Let’s find out why this social media platform is where many businesses thrive:

Read more TikTok stats on our blog!

Search Engines

Traditional methods of searching are just as prevalent in 2024 as before. Despite the likes of TikTok and ChatGPT evolving their search functionalities, Google processes 99,000 search queries everyday.

Multi-channel strategies

At Embryo, we’re no strangers to the power of cross-channel collaboration. Targeting users in different stages of the marketing funnel is a strategy that helps businesses maximise their reach and generate amazing results. So, how are marketing professionals and business owners treating omnichannel marketing strategies in 2024?


In 2024, artificial intelligence is a touchy subject. Whilst AI integration is highly encouraged across all industries to improve efficiency, AI-generated content has received a fair amount of criticism from digital marketing experts and search engine specialists. For some websites cutting corners to produce mass amounts of content with AI, there have been some punishments…


Online shopping is a trend that is certainly not expected to slow down. In 2023 post-covid, we saw many shoppers returning to their favourite stores. However, this hasn’t stunted the growth of e-commerce sales. From marketplaces to in-app shopping, 2024 will be an important time for e-commerce websites to invest in marketing.

Explore more e-commerce stats here to find out more 2024 trends!

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