In the world of marketing, it’s important to try and stand out from the crowd, keeping your brand head and shoulders above the competition.
One way to do this is by using a multi-channel marketing strategy, which can help you create a greater and more powerful online presence for your brand. By using a range of different tactics and channels, you’ll naturally gain a larger reach, advertising your products and services to more people.
At Embryo, we’re an award-winning digital marketing agency, offering many different services to help you build the perfect multi-channel marketing campaign. Our solutions include organic solutions such as SEO and Content marketing as well as paid channels like PPC and Paid Social.
By using a range of services together, we can help you improve your online presence. We’ve compiled together some of the main benefits of using a multi-channel marketing strategy within this blog, so you can see just how worthwhile it is.
What is Multi-Channel Marketing and How Can it Benefit My Business?
Multi-channel marketing is essentially a strategy that uses several different channels to promote a business.
Some of the main techniques that can be combined together include:
- Social media channels
- Your website (including content marketing and SEO)
- Digital ads
- Email marketing
- Apps and text-based marketing
Multi-channel marketing isn’t just limited to digital marketing either, as you can combine a range of more traditional strategies (such as billboard adverts) together to target a wider audience. Some companies may also have multi-channel sales channels, offering sales online and in-store.
Using a multi-faceted approach can be extremely effective for any brand. In the next section of this blog, we’ll go through some of the key ways in which a multi-channel marketing strategy can boost your online presence.
Increased Reach & Brand Engagement
By using a range of different marketing streams, you will naturally reach more people, exposing your brand to other audiences. New channels of communication will be opened up between the customer and your business, enabling them to engage with you more effectively.
You’ll be able to reach consumers on their preferred channels, which increases engagement and makes them more likely to want to purchase your products. You may also want to consider conducting some market research before launching your new multi-channel marketing campaign. The more available you are, the more people you’re likely to convert.
This will help you to discover who your target audience and demographics are, so you can utilise the marketing channels they’re more likely to respond to in the future.
A Better Customer Experience
Customers are one of the most important aspects of any growing business. Meeting their expectations and satisfying their needs is crucial, which is where a successful multi-channel marketing strategy can help you.
You can streamline the customer journey by creating more touch points to guide them through the marketing funnel, adding more conversion opportunities. You can tailor each stream towards the target audience of each channel, increasing satisfaction across the board. This should also lead to more engagement, as you will be reaching consumers on their preferred channels.
By using multiple channels, you can keep your customers engaged throughout the entire process. Ensuring your audience is engaged is imperative to improving your ROI (return on investment), keeping you in front of your audience no matter what channel they use. If you actively produce content for the streams included within your marketing strategy, you can ensure your customers are kept engaged, also increasing consumer trust and loyalty.
Ensure the Consistency of Your Brand
Keeping your brand consistent is another crucial objective of any successful marketing campaign. When using a multi-channel marketing approach, you can show off your brand across different channels, tailoring each one towards the demographics that prefer those streams. More awareness means more engagement, naturally increasing traffic and conversions.
Customers may be turned off by inconsistent branding, leading them towards your competitors instead. Keeping your branding harmonious across different channels signals a business that is professional and on top of their marketing game, impressing shoppers.
Consumers are more likely to recognise your company and remember it if your branding is congruous, in terms of both style and personality. Your customers will also naturally become more aware of your brand if you are consistent with it, keeping your business in the forefront of their minds when they’re shopping.
Capture Important Data Insights
When implementing a new marketing strategy into your business, you can assess your campaign to unearth a range of data insights. Data accuracy is one of the most important factors to consider, and for good reason. Data analysis can be used to further your future campaigns, allowing you to tailor them towards your target audience.
Naturally, the more channels you use, the greater the insights you can gain from them. You can work out which pieces of content are most effective, helping you to repeat this success in future campaigns. This allows you to tailor your marketing channels further, so you can connect with your customers more effectively.
You’ll be able to understand your customers better and work out your main demographics, driving future digital marketing campaigns forward with these insights. In addition, data and metrics can effectively be passed across different streams, creating a streamlined user experience for the customer.
By combining advanced marketing analytics and insights with a multi-channel marketing strategy, you can create an effective campaign that will also help you with your future marketing efforts.
Create the Perfect Multi-Channel Marketing Campaign with Embryo
Multi-channel marketing campaigns can be incredibly lucrative when implemented correctly. Using a variety of different channels and approaches can help you to increase brand awareness and engagement, improve customer satisfaction and loyalty, as well as ensuring consistency across the board.
However, it can be hard to know where to start when implementing one marketing channel into your business, never mind several. Working with an award-winning agency like Embryo could be the ideal solution, as we offer a selection of different digital marketing streams that can be combined together into the ultimate strategy.
If you’d like to get a multi-channel marketing campaign set up, please get in touch with our expert team today.