SEO and automation: 10 tasks to automate for efficiency
SEO automation is one of our industry’s most rapidly growing – and changing – intersections. Automation technologies such as AI-driven tools and machine-learning algorithms come to the fore, and how we manage optimisation and our relationship with SEO tools is also changing.
These tools not only enable marketers to quickly scale our efforts, whether that’s by analysing data more efficiently or streamlining processes, but they can also help us optimise content and improve link-building.
When it comes to navigating SEO in the age of automation, there’s plenty for us to get our teeth into. In this guide, we’ll touch on 10 of the best tasks to leave to AI for maximum efficiency – so you can get on with whatever matters most to you and your clients.
The 10 best ways to incorporate automation into your SEO
How Should Businesses Use AI, Should They?When it boils down to it, automation helps us box off the more trivial tasks that are
- Menial and take up too much time
- Too tricky for humans to do it quickly or at scale
Harnessing automation is something that we can learn and lean on to glean better insights for our strategies, helping us beat the scope of a website and gather data without it becoming a huge task. From here, we can use our human knowledge to spot patterns and make informed decisions moving forward – so everyone’s a winner.
In the next section, we’ll explore how we can use automation to make our day-to-day more efficient, so you can provide sharper insights and an even better service.
1. Data Analysis and Insights
Automation tools go above and beyond when it comes to digesting large volumes of data and extracting useful, actioning insights. Through this, we can focus our intentions on search trend analytics, competitor performance, and user behaviour to inform our organic SEO strategies – better-understanding data patterns for fully informed decision-making.
2. Content Optimisation
Content is one of the three core pillars of SEO success. To support this, automation can help you optimise by identifying relevant keywords, tracking readability, and suggesting improvements wherever possible. Although AI-driven content generation tools can help you quickly create helpful content at scale, we suggest only ever using it to ‘skeleton’ or help plan your pieces.
Keeping the balance between automation and human-led copy is key to ensuring content quality and stopping search engines from penalising your site at large – as they are quickly working to stop AI-heavy content.
3. Technical SEO Audits
Automation helps simplify technical SEO audits by easily spotting issues such as broken links, crawl errors, and site speed issues. Automation can quickly compile comprehensive reports and recommendations, as well as supporting regular audits to maintain a healthy and SEO-friendly website infrastructure.
4. Link Building and Outreach
Automation streamlines the process of prospecting, outreach, and relationship management in link-building campaigns by identifying useful websites, track outreach progress, and monitor backlink profiles. However, it’s crucial to keep an eye on quality markers, as well as sticking to ethical link building practices to avoid penalisation from Google.
5. Customisation
As well as offering speedy help, it can also help customise your strategies with specific business goals and target audiences. These approaches resonate more with users and contribute to better SEO performance, as well as maintaining authenticity and relevance in your overall SEO activities.
6. Monitoring and Adaptation
As search algorithms continuously change and get rolled out, SEOs must monitor metrics and adapt depending on these results. Automation tools provide real-time analytics, content insights and performance tracking, so you can make quick and accurate changes to your plans based on emerging updates and trends.
7. Rank Tracking
Automated tools can monitor keyword rankings across search engines and track performance over time, giving you the ability to adapt or pivot your SEO strategy as needed. You can also determine what content additions might be needed to boost rankings, or what other methods could be used to supplement these findings and ‘move the needle’.
8. Competitor Analysis
You can use automation to gather data on competitors‘ keywords, backlinks, and content strategies to inform your own SEO efforts. These insights can help inform your pieces and move in on even the most populated keywords and industries.
9. Content Distribution
For easy, hands-off distribution, you can automate the publication of ‘timed’ content across social media platforms, email newsletters, and other channels to reach a wider audience. All it takes is the push of a button!
10. Reporting and Analytics
You can set up automated reports to track key SEO metrics such as traffic, conversions, and engagement, providing insights into campaign performance. These can be presented as dashboards or data visualisations, giving you and your clients an easy representation of what your SEO efforts are producing.
A note on ethics
At Embryo, our SEO experts use automation responsibly and ethically in SEO practices. This means avoiding manipulation that violates our strict guidelines and those of search providers while using it to build trust with users and engines alike.
Final takeaway
In conclusion, automation has reshaped the SEO landscape, offering incredible efficiency, scalability, and insights.
By using these tools strategically and incorporating human expertise, businesses can navigate these complexities and transform their SEO strategies – driving sustainable growth and visibility wherever possible.
