Tools

Buffer has revamped its ‘settings’ page

Users can now add a name and profile to their Buffer account and set a default time zone, which is particularly useful when connecting a new channel. They have also introduced support for two-factor authentication via email.

Moz introduces new ‘Keyword Gap’ tool

Moz has just launched its new and improved ‘Keyword gap’ tool. The tool aims to help users identify keywords and gain competitive insights in seconds. This new version provides users with:

• An improved competitor overlap chart
• New pre-filtered keyword rankings list
• New keyword opportunities
• Improved winning rank markers
• Additional ranking URL information

… and so much more!

The latest updates on Canva

Canva has updated several features on the platform. For example, Canva presentations can now be presented offline. Therefore, users can present in any location regardless of wifi accessibility.

More updates include:

• One-click animations
• Draw in present-mode
• Customisable page numbers
• Data labels for charts
• Page-specific links
• Custom-page embeds

Buffer introduces new post cards and overlays on the calendar

Buffer has improved the Post Detail cards and the post popups that users see when navigating posts. The posts will now appear like this:

Image source

Ahrefs: Users can now build their own competitive map

Ahrefs introduced a new feature allowing users to build their own competitive map in ‘Reports Builder’ and then customise it across three axes: key backlink, organic, and paid metrics.

Buffer’s latest feature: Streaks

Buffer users who now post consistently get up to 5x more likes, comments, and shares than users who post here and there. The new Streaks feature help users to build a posting habit.

Here is a breakdown of how it works:

• Users need to post at least once every week to grow their streak.
• If users will lose their streak, the platform will remind them.
• The streak will reset if users miss a week.

Image source

SE Ranking improves traffic forecasting

The traffic forecast features in SE Ranking’s keyword research and competitive research tools have improved. SE Ranking have integrated advanced machine learning algorithms to improve accuracy.

As well as this, Agency Pack users can now use AI to generate report overviews. This will save users time when summarising the report’s key points. For each AI summary, you can:

• Select premade prompts
• Specify the length of the summary
• Adjust the tone of voice

Buffer introduces two new features

Buffer has started 2025 by introducing several features on the platform. They introduced a new widget called ‘What’s New’, so it is easier to find new Buffer updates on the site. Buffer also introduced Custom Bluesky servers so users can connect and schedule posts to personal data servers on Bluesky.

As well as introducing new features, Buffer has made various improvements, including a new consolidated view of every post scheduled across all channels.

Semrush and AI powered apps

Otterly.ai and AI Strategic Market Insights are the two latest AI-powered apps created by Semrush.

Features of the Strategic market insights app include: Competitive research, SWOT analysis, buyer personas, growth opportunities, product reports, prospect profiles and planning tools.

Semrush says:  Whether researching competitors, identifying buyer personas, or evaluating growth opportunities, AI Strategic Market Insights provides a suite of AI-powered features that take the guesswork out of market research.

Otterly on the other hand helps users to monitor brand visibility, analyse/ optimise links, and track search prompt performance in response to search engines embracing AI in the SERPs.

See more info on this from Semrush below.

International data in SISTRIX

New options for global analyses

SISTRIX has been offering data from over 50 countries to analyse individually. As of today, a new Sistrix update will allow you to evaluate globally aligned domains all at the same time.

This is available as a Sistrix Lab Feature and can be used across keywords, URL structures and even a worldwide Visibility Index.

All of Grammarly’s product releases in 2024

In 2024, Grammarly released several new features that helped businesses improve communication with speed and precision.

Ahrefs updates, December 2024

A round-up of the Ahrefs changes from December 2024, includes the launch of their own web analytics platform, a new target lists widget, and AI features in ‘patches’

Find all the key info on their changelog below, or take a look at their summary video.

New in Dec ‘24: Web Analytics, search volume growth forecast, and more

Hootsuite updates ‘inbox’ and ‘analytics’

Hootsuite has updated its Inbox 2.0 so Facebook mentions will now appear in the inbox. They will appear as new conversations. As well as this, Hootsuite also added a new metric: YouTube Page subscribers. This means that users can now track and monitor this metric in Hootsuite.

New updates for ‘Canva Websites’

Over 89 million websites have been made using Canva. ‘Canva websites’ is a space where anyone can create a customised website with no coding experience. There have been plenty of Canva website updates recently. For example, Canva introduced ‘Dream lab’; which helps users transform text into AI visuals. Canva also recently integrated Google Workspace onto the platform, so users can access and edit Canva designs within Google Workspace apps.

Buffer enables users to schedule AI images with ‘Image Playground’

Apple’s new Image playground allows users to turn ideas into AI graphics. Buffer has integrated this into its platform so Buffer users can add AI-generated images to posts and schedule them too!

Semrush introduces new integrations in ‘My Reports’.

Semrush has announced a wave of new integrations in My Reports. This update is designed to help make your marketing analytics more comprehensive. Semrush aims to streamline marketing reporting to provide users with actionable insights.

Arrival of Gemini 2.0

Gemini 2.0, mainly the Gemini 2.0 Flash model, is key to the recent Search updates. It is more aimed at

CEO Sundar Pichai notes:

“We’re bringing the advanced reasoning capabilities of Gemini 2.0 to AI Overviews to tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding….In addition to supporting multimodal inputs like images, video and audio, 2.0 Flash now supports multimodal output like natively generated images mixed with text and steerable text-to-speech (TTS) multilingual audio.”

Watch the summary from Google below:

Introducing Gemini 2.0 | Our most capable AI model yet

HubSpot x Frame AI

The 6th of December saw Hubspot announce its acquisition of Frame AI, a conversation intelligence platform.

The use of Frame AI technology will allow unstructured data from calls, emails and meetings to be analysed and give insights into customer behaviour and intent.

HubSpot CEO, Yamini Rangan stated that the deal wasn’t officially closed, but the technology would soon be integrated into Breeze, HubSpot’s native AI platform.

Moz introduces ‘Keyword Gap 2.0’

Moz’s ‘keyword gap’ tool helps users identify top-ranking keywords and gain competitive insights. Moz have made improvements to this tool in the Competitor Research suite.

SISTRIX revised API documentation

A new key feature release from SISRIX is that API queries can now be tested directly within the documentation. Testing out new functions is now even easier and can be done with real or dummy data. They have also released three new API functions for keyword metrics, competitive analysis and international analysis across countries.