Tools

Check out all the latest updates and features from tools used day-to-day in SEO, PPC, social and PR

Google & SEO

Mozcon

Seattle, US
3 - 4 June 2025

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Social Media

International social summit

Barcelona, Spain
12th June, 2025

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Google

WTSFest Berlin

Berlin, Germany
13th June, 2025

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Digital

Growth Marketing Summit 2025

Frankfurt am Main, Germany
18th June, 2025

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Digital

Prolific North- Northern Marketing Festival

Newcastle, Leeds, Manchester, UK
24 - 26 June 2025

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Digital

Festival of marketing

London, UK
2nd October, 2025

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Google & SEO

Brighton SEO (October)

Brighton, UK
23 - 24 October 2025

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Digital

B2B marketing expo 2025

Los Angeles, CA
23 - 24 October 2025

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Google & SEO

WTSFest Melbourne

Melbourne, Australia
27th November, 2025

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Google & SEO

Mozcon

Seattle, US
3 - 4 June 2025

Learn More
Social Media

International social summit

Barcelona, Spain
12th June, 2025

Learn More
Google

WTSFest Berlin

Berlin, Germany
13th June, 2025

Learn More
Digital

Growth Marketing Summit 2025

Frankfurt am Main, Germany
18th June, 2025

Learn More
Digital

Prolific North- Northern Marketing Festival

Newcastle, Leeds, Manchester, UK
24 - 26 June 2025

Learn More
Digital

Festival of marketing

London, UK
2nd October, 2025

Learn More
Google & SEO

Brighton SEO (October)

Brighton, UK
23 - 24 October 2025

Learn More
Digital

B2B marketing expo 2025

Los Angeles, CA
23 - 24 October 2025

Learn More
Google & SEO

WTSFest Melbourne

Melbourne, Australia
27th November, 2025

Learn More
19 May 2025

Creating LinkedIn ads on canva

Canva has created a LinkedIn Ads app; it aims to streamline how marketing teams create and publish LinkedIn ad campaigns. It connects Canva’s visual communication platform directly with LinkedIn campaign manager.

computer screen showing canva's new app for linkedin ads

Learn more about this update here
12 May 2025

Semrush introduces ‘Toolkits’

Semrush have introduced an AI-powered, all-in-one platform that gives marketers control of their workflow to help drive measurable results. Users can choose from seven focused toolkits (SEO, Content, AI, Social media, Advertising, Local marketing, and Traffic).

Read more about Semrush's new update
7 May 2025

Moz introduces new feature: ‘Keyword suggestions by topic’

Moz has updated its ‘keyword explorer’ tool, so now users can get keyword suggestions by topic. This new feature should hopefully reduce research time, create optimised content, and discover smarter topics. It instantly creates topic clusters without the need for manual sorting. This should simplify the keyword research flow.

Read more about Moz's new feature here
28 April 2025

Hootsuite users can now tag people on Instagram Business

Hootsuite users can now tag people, as well as products, in Instagram Business posts. This should increase reach and engagement.

Read more on Hootsuite's updates
5 April 2025

Ahrefs updates, March 2025

A round up of the Ahrefs updates for March includes: The launch of Brand Radar, updates to the SERP overview in Site Explorer, and the ability to set save and store common filters. For more detail see the Ahrefs changelog below.

Or an explanation of these updates can be watched in their monthly summary video.

ahrefs youtube profile imageNew in March ‘25: Brand Radar, Ahrefs certification and more
Ahrefs changelog
4 April 2025

Semrush ChatGPT Search in Position Tracking Tool

Over the course of March, there have been quite a few AI-focused updates happening on Semrush. This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs. First with he launch of the AI tookit, and then Semrush Enterprise introducing AI Optimisation, they have now added SearchGPT as a new search engine option within its Position Tracking tool. Metrics include:

  • Domain position tracking for target keywords in ChatGPT Search.
  • Average position calculations for each keyword.
  • Visibility scores to gauge overall performance.
  • Local pack tracking for business name searches

For more details on these updates, see the Semrush product updates below.

Semrush product news
31 March 2025

Hootsuite’s new and improve features, March 2025

With 12 new updates across March in Hootsuite, we thought it would be useful to give an end of month round-up.

New features:

  • Import content directly from Airtable and Asana
  • Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags
  • Threads metrics are now available in Reports
  • AI settings in Advanced Inbox
  • Manage and monitor Threads replies directly in Inbox 2.0
  • AI Query builder in Listening quick search
  • Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM

Improved features:

  • Improved Streams interaction history
  • Analytics now includes two new Instagram Views metrics
  • Flexible Approvals now lets you request post approvals from multiple users and teams
  • Select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts
  • Revamped Content Library
Hootsuite product updates
18 March 2025

SE Ranking adds new ‘Project Overview’ and ability to add extra keywords

Users can now track all key project statistics and metrics in the new ‘Project Overview’ section. This data summary combines data from different sources and aims to help users in three different ways:

  • Provides a centralised dashboard so users can review all important metrics
  • Comparing dynamics
  • Identifies key project areas for users to focus on

As well as this, users can now boost SEO efforts by adding additional keywords when needed. These extra keywords can be purchased whenever needed.

Read more about these updates here
18 March 2025

WordPress 6.8 Beta 3 is ready for testing

This new beta version of WordPress is ready for you to test in 4 ways:

  • Plugin
  • Direct Download
  • Command Line
  • WordPress Playground

At the moment, this update should not be tested on production or mission-critical websites.

Read more about this update here
17 March 2025

Buffer users can now ‘Explore Feeds’

The Create tab now has a new feature for Buffer users, where they can discover new content and instantly share it with Feeds.

Buffer say ‘Feeds uses RSS to automatically pull posts from your favorite websites, blogs, or YouTube channels directly into your Buffer account’

new feature from buffer

Buffer Changelog
16 March 2025

Buffer introduces ‘Posting Goals’

Users can now set a weekly goal for every social platform. This update aims to help users stay consistent with posting and drive consistent results.

Discover more about Buffer's new update here
11 March 2025

Buffer users can now hide empty posting slots

Buffer has introduced a new toggle that users can utilise to hide empty posting slots in the queue. You can see how this works in the video below.

This update should help users because:

  • It provides a clean interface: By removing clutter from the queue, users can easily see the actual posts that are scheduled.
  • It can improve focus: Users can better track and manage their content schedule.
Read more about this update here
6 March 2025

Ahrefs updates, February 2025

A round up of the Ahrefs updates for February includes: being able to group traffic sources by acquisition channel, addition of a chat function in the AI content helper, and bulk generating titles and meta descriptions.

Explanation of these updates is detailed in their YouTube videos too.

ahrefs logoNew in Feb ‘25: Batch AI in Site Audit, Competitive map in Report Builder and more

See the Ahrefs changelog for these updates in more detail

Ahrefs changelog
6 March 2025

Semrush Enterprise introduces ‘AI Optimisation’

Semrush is introducing the first enterprise solution that will help businesses track, control, and optimise brand visibility in AI-powered search platforms. AI optimisation should help businesses improve AI visibility at scale, manage strategic control and turn insights into growth.

ai optimisation

More information on AI optimisation
4 March 2025

Buffer introduces new ‘Instagram Grid Preview’

Users are now able to see how their Instagram grid will look after uploading a new post. This update is available across all Buffer plans. Below is a video that shows how users can access this new feature

Discover more about this update here
4 March 2025

Users can now download and test ‘WordPress 6.8 Beta 1’

WordPress 6.8 Beta 1 is available for users to download and test. WordPress urges users not to install the new version on production or mission-critical websites; users should set up a test environment or a local site to explore the new features. This version contains over 370 enhancements and 520 bug fixes for the editor.

Learn more about WordPress 6.8 Beta 1
4 March 2025

Semrush launches new AI toolkit

Semrush has launched a brand-new AI toolkit. This toolkit aims to help businesses understand their visibility in AI-powered platforms like ChatGPT and Gemini. These insights can then be used to improve strategy. The toolkit offers 3 key functions:

  • AI market share tracking
  • Senimtent and brand perception analysis
  • Strategic business recommendations

semrush ai toolkit

Learn more about the AI toolkit
24 February 2025

SE Ranking introduces new health score, widgets and email reporting

SE ranking’s latest ‘health score’ update will help this metric be more clear and transparent to users. The new widgets will make tool navigation simple and faster. As well as this, SE ranking has introduced a new email reports feature that sends users audit summaries.

Not only that but SE ranking has also made changes to audit limits, so they are significantly increasing the number of pages a user can crawl per month.

Finally, SE ranking has made usability improvements so the ‘All reports’ tab in the audit section will now contain all of the account’s performed audits.

Learn more about these updates
21 February 2025

Hootsuite has improved its ‘Social Performance Score’

Users can now see how images impact performance and get specific recommendations on how to improve. The improvements include monthly insights, multi-account views and the option to boost top posts.

Read more about this update
19 February 2025

Canva X Hubspot: New partnership

Canva and HubSpot are now partnering to help users create content more efficiently. Canva’s designs can now be built directly into Hubspot’s Content Hub. Having access to both platforms means users can create and publish content in a matter of minutes.

Read more about Hubspot's integration