Tools

New feature in Canva AI

Canva’s new feature ‘create a video clip’ in Canva AI is powered by Google’s Veo 3 model. Users should be able to generate high quality video clips just from a simple text prompt. The video clips can also include sound!

Semrush’s new AI traffic tool

Semrush just added a powerful new tool to its marketing toolkit. The new AI traffic tool aims to provide marketers with new tracking capabilities to learn which brands are gaining visibility through tools like ChatGPT, Copilot, Gemini, and Perplexity.

Improved navigation in Moz Pro

Moz’s tool suite has had a major upgrade. Here are some key changes:

• Hover action and click-to-stick
• Expandable inner menus
• SEO resources menu

There are plenty more updates to the navigation system too.

SE Ranking new feature: AI overviews research

This new tool aims to help users boost efficiency by analysing and researching data for AI overviews. Ultimately, the tool will help users will gain a deeper understanding of how and where their domain and competitors appear in AI Overviews.

Hubspot launches deep research connector with ChatGPT

The launch of this deep research connector, should mean that businesses and users are able to gain better insights and results that have more context.

Buffer users can now use LinkedIn mentions

Buffer have introduced a new feature whereby users can use LinkedIn mentions when scheduling a post in much the same way you can on the LinkedIn platform.

SISTRIX rolls out AIO tracking capability

SISTRIX’s AI overview filter is now available for all accounts and can be used directly. The filter allows users to see for which keywords an AI overview is displayed irrespective of whether the analysed domain is mentioned there.

Hootsuite improve filters and template previews for content library

Users are now able to filter by media type and asset availability, and view captions / tags for various templates. Therefore, users should be able to find and manage content quickly and more efficiently.

Creating LinkedIn ads on canva

Canva has created a LinkedIn Ads app; it aims to streamline how marketing teams create and publish LinkedIn ad campaigns. It connects Canva’s visual communication platform directly with LinkedIn campaign manager.

Ahrefs: track outbound link clicks

Users can now track outbound link clicks so users can see which external links are catching the attention of visitors

Semrush introduces ‘Toolkits’

Semrush have introduced an AI-powered, all-in-one platform that gives marketers control of their workflow to help drive measurable results. Users can choose from seven focused toolkits (SEO, Content, AI, Social media, Advertising, Local marketing, and Traffic).

Moz introduces new feature: ‘Keyword suggestions by topic’

Moz has updated its ‘keyword explorer’ tool, so now users can get keyword suggestions by topic. This new feature should hopefully reduce research time, create optimised content, and discover smarter topics. It instantly creates topic clusters without the need for manual sorting. This should simplify the keyword research flow.

Hootsuite users can now tag people on Instagram Business

Hootsuite users can now tag people, as well as products, in Instagram Business posts. This should increase reach and engagement.

Ahrefs updates, March 2025

A round up of the Ahrefs updates for March includes: The launch of Brand Radar, updates to the SERP overview in Site Explorer, and the ability to set save and store common filters. For more detail see the Ahrefs changelog below.

Or an explanation of these updates can be watched in their monthly summary video.

New in March ‘25: Brand Radar, Ahrefs certification and more

Semrush ChatGPT Search in Position Tracking Tool

Over the course of March, there have been quite a few AI-focused updates happening on Semrush. This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs. First with he launch of the AI tookit, and then Semrush Enterprise introducing AI Optimisation, they have now added SearchGPT as a new search engine option within its Position Tracking tool. Metrics include:

• Domain position tracking for target keywords in ChatGPT Search.
• Average position calculations for each keyword.
• Visibility scores to gauge overall performance.
• Local pack tracking for business name searches

For more details on these updates, see the Semrush product updates below.

Hootsuite’s new and improve features, March 2025

With 12 new updates across March in Hootsuite, we thought it would be useful to give an end of month round-up.

New features:

• Import content directly from Airtable and Asana
• Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags
• Threads metrics are now available in Reports
• AI settings in Advanced Inbox
• Manage and monitor Threads replies directly in Inbox 2.0
• AI Query builder in Listening quick search
• Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM

Improved features:

• Improved Streams interaction history
• Analytics now includes two new Instagram Views metrics
• Flexible Approvals now lets you request post approvals from multiple users and teams
• Select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts
• Revamped Content Library

SE Ranking adds new ‘Project Overview’ and ability to add extra keywords

Users can now track all key project statistics and metrics in the new ‘Project Overview’ section. This data summary combines data from different sources and aims to help users in three different ways:

• Provides a centralised dashboard so users can review all important metrics
• Comparing dynamics
• Identifies key project areas for users to focus on

As well as this, users can now boost SEO efforts by adding additional keywords when needed. These extra keywords can be purchased whenever needed.

WordPress 6.8 Beta 3 is ready for testing

This new beta version of WordPress is ready for you to test in 4 ways:

• Plugin
• Direct Download
• Command Line
• WordPress Playground

At the moment, this update should not be tested on production or mission-critical websites.

Buffer users can now ‘Explore Feeds’

The Create tab now has a new feature for Buffer users, where they can discover new content and instantly share it with Feeds.

Buffer say ‘Feeds uses RSS to automatically pull posts from your favorite websites, blogs, or YouTube channels directly into your Buffer account’

Buffer introduces ‘Posting Goals’

Users can now set a weekly goal for every social platform. This update aims to help users stay consistent with posting and drive consistent results.