Tools

Ahrefs updates, March 2025

A round up of the Ahrefs updates for March includes: The launch of Brand Radar, updates to the SERP overview in Site Explorer, and the ability to set save and store common filters. For more detail see the Ahrefs changelog below.

Or an explanation of these updates can be watched in their monthly summary video.

New in March ‘25: Brand Radar, Ahrefs certification and more

Semrush ChatGPT Search in Position Tracking Tool

Over the course of March, there have been quite a few AI-focused updates happening on Semrush. This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs. First with he launch of the AI tookit, and then Semrush Enterprise introducing AI Optimisation, they have now added SearchGPT as a new search engine option within its Position Tracking tool. Metrics include:

• Domain position tracking for target keywords in ChatGPT Search.
• Average position calculations for each keyword.
• Visibility scores to gauge overall performance.
• Local pack tracking for business name searches

For more details on these updates, see the Semrush product updates below.

Hootsuite’s new and improve features, March 2025

With 12 new updates across March in Hootsuite, we thought it would be useful to give an end of month round-up.

New features:

• Import content directly from Airtable and Asana
• Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags
• Threads metrics are now available in Reports
• AI settings in Advanced Inbox
• Manage and monitor Threads replies directly in Inbox 2.0
• AI Query builder in Listening quick search
• Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM

Improved features:

• Improved Streams interaction history
• Analytics now includes two new Instagram Views metrics
• Flexible Approvals now lets you request post approvals from multiple users and teams
• Select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts
• Revamped Content Library

SE Ranking adds new ‘Project Overview’ and ability to add extra keywords

Users can now track all key project statistics and metrics in the new ‘Project Overview’ section. This data summary combines data from different sources and aims to help users in three different ways:

• Provides a centralised dashboard so users can review all important metrics
• Comparing dynamics
• Identifies key project areas for users to focus on

As well as this, users can now boost SEO efforts by adding additional keywords when needed. These extra keywords can be purchased whenever needed.

WordPress 6.8 Beta 3 is ready for testing

This new beta version of WordPress is ready for you to test in 4 ways:

• Plugin
• Direct Download
• Command Line
• WordPress Playground

At the moment, this update should not be tested on production or mission-critical websites.

Buffer users can now ‘Explore Feeds’

The Create tab now has a new feature for Buffer users, where they can discover new content and instantly share it with Feeds.

Buffer say ‘Feeds uses RSS to automatically pull posts from your favorite websites, blogs, or YouTube channels directly into your Buffer account’

Buffer introduces ‘Posting Goals’

Users can now set a weekly goal for every social platform. This update aims to help users stay consistent with posting and drive consistent results.

Buffer users can now hide empty posting slots

Buffer has introduced a new toggle that users can utilise to hide empty posting slots in the queue. You can see how this works in the video below.

This update should help users because:

• It provides a clean interface: By removing clutter from the queue, users can easily see the actual posts that are scheduled.
• It can improve focus: Users can better track and manage their content schedule.

Ahrefs updates, February 2025

A round up of the Ahrefs updates for February includes: being able to group traffic sources by acquisition channel, addition of a chat function in the AI content helper, and bulk generating titles and meta descriptions.

Explanation of these updates is detailed in their YouTube videos too.

New in Feb ‘25: Batch AI in Site Audit, Competitive map in Report Builder and more

See the Ahrefs changelog for these updates in more detail

Semrush Enterprise introduces ‘AI Optimisation’

Semrush is introducing the first enterprise solution that will help businesses track, control, and optimise brand visibility in AI-powered search platforms. AI optimisation should help businesses improve AI visibility at scale, manage strategic control and turn insights into growth.

Buffer introduces new ‘Instagram Grid Preview’

Users are now able to see how their Instagram grid will look after uploading a new post. This update is available across all Buffer plans. Below is a video that shows how users can access this new feature

Users can now download and test ‘WordPress 6.8 Beta 1’

Semrush launches new AI toolkit

Semrush has launched a brand-new AI toolkit. This toolkit aims to help businesses understand their visibility in AI-powered platforms like ChatGPT and Gemini. These insights can then be used to improve strategy. The toolkit offers 3 key functions:

• AI market share tracking
• Senimtent and brand perception analysis
• Strategic business recommendations

SE Ranking introduces new health score, widgets and email reporting

SE ranking’s latest ‘health score’ update will help this metric be more clear and transparent to users. The new widgets will make tool navigation simple and faster. As well as this, SE ranking has introduced a new email reports feature that sends users audit summaries.

Not only that but SE ranking has also made changes to audit limits, so they are significantly increasing the number of pages a user can crawl per month.

Finally, SE ranking has made usability improvements so the ‘All reports’ tab in the audit section will now contain all of the account’s performed audits.

Hootsuite has improved its ‘Social Performance Score’

Users can now see how images impact performance and get specific recommendations on how to improve. The improvements include monthly insights, multi-account views and the option to boost top posts.

Canva X Hubspot: New partnership

Canva and HubSpot are now partnering to help users create content more efficiently. Canva’s designs can now be built directly into Hubspot’s Content Hub. Having access to both platforms means users can create and publish content in a matter of minutes.

Buffer updates its ‘Calendar Posting Slots’

Buffer has now added a posting schedule to the calendar view so users can easily post directly from a specific time slot.

Hootsuite now supports 9:16 video uploads

Hootsuite Amplify is now able to support 9:16 reel video uploads, so users can share vertical videos directly to Instagram. This update should help users create and share engaging content via Hootsuite.

As well as this, Hootsuite has also simplified ‘report templates’ so users can create clearer reports using new templates.

Buffer has revamped its ‘settings’ page

Users can now add a name and profile to their Buffer account and set a default time zone, which is particularly useful when connecting a new channel. They have also introduced support for two-factor authentication via email.

Moz introduces new ‘Keyword Gap’ tool

Moz has just launched its new and improved ‘Keyword gap’ tool. The tool aims to help users identify keywords and gain competitive insights in seconds. This new version provides users with:

• An improved competitor overlap chart
• New pre-filtered keyword rankings list
• New keyword opportunities
• Improved winning rank markers
• Additional ranking URL information

… and so much more!