Tools

SE Ranking adds new ‘Project Overview’ and ability to add extra keywords

Users can now track all key project statistics and metrics in the new ‘Project Overview’ section. This data summary combines data from different sources and aims to help users in three different ways:

• Provides a centralised dashboard so users can review all important metrics
• Comparing dynamics
• Identifies key project areas for users to focus on

As well as this, users can now boost SEO efforts by adding additional keywords when needed. These extra keywords can be purchased whenever needed.

WordPress 6.8 Beta 3 is ready for testing

This new beta version of WordPress is ready for you to test in 4 ways:

• Plugin
• Direct Download
• Command Line
• WordPress Playground

At the moment, this update should not be tested on production or mission-critical websites.

Buffer introduces ‘Posting Goals’

Users can now set a weekly goal for every social platform. This update aims to help users stay consistent with posting and drive consistent results.

Buffer users can now hide empty posting slots

Buffer has introduced a new toggle that users can utilise to hide empty posting slots in the queue. You can see how this works in the video below.

This update should help users because:

• It provides a clean interface: By removing clutter from the queue, users can easily see the actual posts that are scheduled.
• It can improve focus: Users can better track and manage their content schedule.

Ahrefs updates, February 2025

A round up of the Ahrefs updates for February includes: being able to group traffic sources by acquisition channel, addition of a chat function in the AI content helper, and bulk generating titles and meta descriptions.

Explanation of these updates is detailed in their YouTube videos too.

New in Feb ‘25: Batch AI in Site Audit, Competitive map in Report Builder and more

See the Ahrefs changelog for these updates in more detail

Semrush Enterprise introduces ‘AI Optimisation’

Semrush is introducing the first enterprise solution that will help businesses track, control, and optimise brand visibility in AI-powered search platforms. AI optimisation should help businesses improve AI visibility at scale, manage strategic control and turn insights into growth.

Buffer introduces new ‘Instagram Grid Preview’

Users are now able to see how their Instagram grid will look after uploading a new post. This update is available across all Buffer plans. Below is a video that shows how users can access this new feature

Users can now download and test ‘WordPress 6.8 Beta 1’

Semrush launches new AI toolkit

Semrush has launched a brand-new AI toolkit. This toolkit aims to help businesses understand their visibility in AI-powered platforms like ChatGPT and Gemini. These insights can then be used to improve strategy. The toolkit offers 3 key functions:

• AI market share tracking
• Senimtent and brand perception analysis
• Strategic business recommendations

SE Ranking introduces new health score, widgets and email reporting

SE ranking’s latest ‘health score’ update will help this metric be more clear and transparent to users. The new widgets will make tool navigation simple and faster. As well as this, SE ranking has introduced a new email reports feature that sends users audit summaries.

Not only that but SE ranking has also made changes to audit limits, so they are significantly increasing the number of pages a user can crawl per month.

Finally, SE ranking has made usability improvements so the ‘All reports’ tab in the audit section will now contain all of the account’s performed audits.

Hootsuite has improved its ‘Social Performance Score’

Users can now see how images impact performance and get specific recommendations on how to improve. The improvements include monthly insights, multi-account views and the option to boost top posts.

Canva X Hubspot: New partnership

Canva and HubSpot are now partnering to help users create content more efficiently. Canva’s designs can now be built directly into Hubspot’s Content Hub. Having access to both platforms means users can create and publish content in a matter of minutes.

Buffer updates its ‘Calendar Posting Slots’

Buffer has now added a posting schedule to the calendar view so users can easily post directly from a specific time slot.

Hootsuite now supports 9:16 video uploads

Hootsuite Amplify is now able to support 9:16 reel video uploads, so users can share vertical videos directly to Instagram. This update should help users create and share engaging content via Hootsuite.

As well as this, Hootsuite has also simplified ‘report templates’ so users can create clearer reports using new templates.

Buffer has revamped its ‘settings’ page

Users can now add a name and profile to their Buffer account and set a default time zone, which is particularly useful when connecting a new channel. They have also introduced support for two-factor authentication via email.

Moz introduces new ‘Keyword Gap’ tool

Moz has just launched its new and improved ‘Keyword gap’ tool. The tool aims to help users identify keywords and gain competitive insights in seconds. This new version provides users with:

• An improved competitor overlap chart
• New pre-filtered keyword rankings list
• New keyword opportunities
• Improved winning rank markers
• Additional ranking URL information

… and so much more!

The latest updates on Canva

Canva has updated several features on the platform. For example, Canva presentations can now be presented offline. Therefore, users can present in any location regardless of wifi accessibility.

More updates include:

• One-click animations
• Draw in present-mode
• Customisable page numbers
• Data labels for charts
• Page-specific links
• Custom-page embeds

Buffer introduces new post cards and overlays on the calendar

Buffer has improved the Post Detail cards and the post popups that users see when navigating posts. The posts will now appear like this:

Image source

Ahrefs: Users can now build their own competitive map

Ahrefs introduced a new feature allowing users to build their own competitive map in ‘Reports Builder’ and then customise it across three axes: key backlink, organic, and paid metrics.

Buffer’s latest feature: Streaks

Buffer users who now post consistently get up to 5x more likes, comments, and shares than users who post here and there. The new Streaks feature help users to build a posting habit.

Here is a breakdown of how it works:

• Users need to post at least once every week to grow their streak.
• If users will lose their streak, the platform will remind them.
• The streak will reset if users miss a week.

Image source