Tools
Check out all the latest updates and features from tools used day-to-day in SEO, PPC, social and PR
Ahrefs updates June 2025
A round up of Ahrefs for June included over 17 different updates! Tools which feature include Brand Radar, Web Analytics, AI Content Helper, Site Explorer, Keywords Explorer, and Site Audit.
An explanation of these updates can be watched in their monthly summary video.
SISTRIX updates features for AI Overviews
AI Overviews appears for over 15% of search terms in the UK. SISTRIX offers several options for evaluating these AIO boxes:
- After entering a domain in the search bar, a filter is now available in the keyword table that can be used to specifically filter for keywords for which Google displays an AI overview.
- After entering a domain in the SISTRIX search bar, the new feature “AI Overviews” is now available in the navigation on the left side.
- Specific keywords can also be evaluated for AIO content individually through our keyword database, without a direct connection to a specific domain. This shows the complete contents of individual AI Overviews, including source information and recognized entities, enabling a more detailed analysis of the answer boxes.
Google’s Veo 3 comes to Canva
‘Create a video clip’ – a new feature in Canva powered by Google’s Veo 3 model that lets anyone generate cinematic quality video clips with sound… all from a text prompt.
This new feature could be useful for a product teaser, a pitch deck opener, or a creative social post. The video clips created are 8-seconds long and complete with a matched audio. The initial limit is 5 video generations per month.
Canva updatesNew feature in Canva AI
Canva’s new feature ‘create a video clip’ in Canva AI is powered by Google’s Veo 3 model. Users should be able to generate high quality video clips just from a simple text prompt. The video clips can also include sound!
Explore more about this update hereSemrush’s new AI traffic tool
Semrush just added a powerful new tool to its marketing toolkit. The new AI traffic tool aims to provide marketers with new tracking capabilities to learn which brands are gaining visibility through tools like ChatGPT, Copilot, Gemini, and Perplexity.
Read more on this AI updateSE Ranking new feature: AI overviews research
This new tool aims to help users boost efficiency by analysing and researching data for AI overviews. Ultimately, the tool will help users will gain a deeper understanding of how and where their domain and competitors appear in AI Overviews.
Learn more about this tool hereHubspot launches deep research connector with ChatGPT
The launch of this deep research connector, should mean that businesses and users are able to gain better insights and results that have more context.
Learn more about this new connector hereBuffer users can now use LinkedIn mentions
Buffer have introduced a new feature whereby users can use LinkedIn mentions when scheduling a post in much the same way you can on the LinkedIn platform.
Discover more about this story hereSISTRIX rolls out AIO tracking capability
SISTRIX’s AI overview filter is now available for all accounts and can be used directly. The filter allows users to see for which keywords an AI overview is displayed irrespective of whether the analysed domain is mentioned there.
Learn more about this update hereHootsuite improve filters and template previews for content library
Users are now able to filter by media type and asset availability, and view captions / tags for various templates. Therefore, users should be able to find and manage content quickly and more efficiently.
Learn more about this hereCreating LinkedIn ads on canva
Canva has created a LinkedIn Ads app; it aims to streamline how marketing teams create and publish LinkedIn ad campaigns. It connects Canva’s visual communication platform directly with LinkedIn campaign manager.
Ahrefs: track outbound link clicks
Users can now track outbound link clicks so users can see which external links are catching the attention of visitors
View the Ahrefs changelog here for all the recent updatesSemrush introduces ‘Toolkits’
Semrush have introduced an AI-powered, all-in-one platform that gives marketers control of their workflow to help drive measurable results. Users can choose from seven focused toolkits (SEO, Content, AI, Social media, Advertising, Local marketing, and Traffic).
Read more about Semrush's new updateMoz introduces new feature: ‘Keyword suggestions by topic’
Moz has updated its ‘keyword explorer’ tool, so now users can get keyword suggestions by topic. This new feature should hopefully reduce research time, create optimised content, and discover smarter topics. It instantly creates topic clusters without the need for manual sorting. This should simplify the keyword research flow.
Read more about Moz's new feature hereHootsuite users can now tag people on Instagram Business
Hootsuite users can now tag people, as well as products, in Instagram Business posts. This should increase reach and engagement.
Read more on Hootsuite's updatesAhrefs updates, March 2025
A round up of the Ahrefs updates for March includes: The launch of Brand Radar, updates to the SERP overview in Site Explorer, and the ability to set save and store common filters. For more detail see the Ahrefs changelog below.
Or an explanation of these updates can be watched in their monthly summary video.
Ahrefs changelogSemrush ChatGPT Search in Position Tracking Tool
Over the course of March, there have been quite a few AI-focused updates happening on Semrush. This comes as AI search continues to reshape SEO, with more people turning to AI search platforms like ChatGPT for their search needs. First with he launch of the AI tookit, and then Semrush Enterprise introducing AI Optimisation, they have now added SearchGPT as a new search engine option within its Position Tracking tool. Metrics include:
-
Domain position tracking for target keywords in ChatGPT Search.
-
Average position calculations for each keyword.
-
Visibility scores to gauge overall performance.
-
Local pack tracking for business name searches
For more details on these updates, see the Semrush product updates below.
Semrush product newsHootsuite’s new and improve features, March 2025
With 12 new updates across March in Hootsuite, we thought it would be useful to give an end of month round-up.
New features:
- Import content directly from Airtable and Asana
- Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags
- Threads metrics are now available in Reports
- AI settings in Advanced Inbox
- Manage and monitor Threads replies directly in Inbox 2.0
- AI Query builder in Listening quick search
- Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM
Improved features:
- Improved Streams interaction history
- Analytics now includes two new Instagram Views metrics
- Flexible Approvals now lets you request post approvals from multiple users and teams
- Select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts
- Revamped Content Library
SE Ranking adds new ‘Project Overview’ and ability to add extra keywords
Users can now track all key project statistics and metrics in the new ‘Project Overview’ section. This data summary combines data from different sources and aims to help users in three different ways:
- Provides a centralised dashboard so users can review all important metrics
- Comparing dynamics
- Identifies key project areas for users to focus on
As well as this, users can now boost SEO efforts by adding additional keywords when needed. These extra keywords can be purchased whenever needed.
Read more about these updates here