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Bing Webmaster Tools reporting on AI tracking
Bing has announced it is officially implementing a new insights section on the platform, allowing users to track AI Answers and citations. Although still in BETA, this has now been released within the platform, allowing you see where your content is cited in AI-generated answers across Microsoft Copilot and Bing’s AI summaries.
Microsoft have positioned this launch as “an early step toward Generative Engine Optimisation (GEO) tooling in Bing Webmaster Tools, helping publishers understand how their content participates in AI-driven experiences.”
The new functionality has also been noted to help marketers validate which pages are already being used as references and identify frequently appearing content. Spot opportunities on pages that are cited less frequently.
Quote from Amy Leach, Head of SEO:
“This has been a much-awaited update across the industry, with hopes that Google will soon follow suit in Google Search Console. This information will be incredibly powerful for sites moving forward to understand the “new era of AI” and the real impact this is having on wider digital landscape.”
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