The innovative SEO content marketing agency
Talk to usAs a Manchester-based SEO content marketing agency, we produce SEO content that resonates and ranks high. We use our insight to identify opportunities you’ve never noticed and build results-driven SEO strategies that get your website seen.
Our writers will infuse your website with the love and attention it deserves. From ideation and research to skilful copywriting and reporting, our passion and performance-focused mindset guarantees you’ll dominate the SERPs.
Let us embody your brand voice. Let us showcase your expertise and craft copy that keeps customers landing on your site time and again. We’re not just here to sprinkle keywords into content, we’re here to help you convert leads and build trust.
Ready to claim position 1?
If you’re excited to enhance your web copy, then ask us
for a free SEO copywriting proposal today.
What makes our SEO copywriting agency different?
- Our in-house tools and innovators keep us moving forward. We stay ahead of changing trends, algorithm updates and best practices, so your content has the best chance of ranking.
- Our team of writers and editors fall under our Organic team, so you get access to technical SEO and on-page optimisation too.
- Every piece of content goes through a comprehensive process, a 3-point review and a round of edits to ensure 10/10 quality.
- We don’t just focus on high search volume, we concentrate on ‘messy middle’ style content that’s relevant, useful and engaging.
- No industry is too complex. We write for clients in the crypto space, legal industries, creative businesses and e-commerce sites.
- A combination of cutting-edge tools, proven frameworks, raw talent and copywriting expertise is our recipe for success.
- Your competitors’ results motivate our activity and writing approach. We aim to create content better than anything else ranking on page 1.
- The content we publish never goes stagnant, we’ll keep track of rankings and make improvements/add extra copy where needed.We’ve developed an approach to E-E-A-T content before other agencies.
- We’ve developed an approach to E-E-A-T content before other agencies.
What is content marketing?
Content marketing is all about producing high-quality content that is relevant and useful to your audience.
Content also forms a significant aspect of Google’s quality guidelines (known as E-E-A-T (Expertise, Experience, Authority and Trust). It is the proven practice of generating interest in your business and its products/services by creating and sharing relevant articles, videos, podcasts, and other media to engage them.
For this reason, you could say it’s the one core marketing strategy that puts the customer first, and pivots around their needs…
With a major business benefit, of course.
The logic behind content marketing is this. If your business puts out useful content on topics related to what you’re selling, the people who stumble across it, will be categorised into immediate wins or long term wins.
Transforming potential. Fuelling growth.
Does content marketing create immediate wins?
Though option immediate wins are a definite possibility, the scenario of portraying authority on a topic is where most content marketing lands.
Though option immediate wins are a definite possibility, the scenario of portraying authority on a topic is where most content marketing lands. The saying amongst marketers, when comparing the goals of content-forward approaches to other results-driven types of marketing, such as pay-per-click (PPC), for example, draws a distinction: ‘content resonates, advertising saturates’.
In this way, content marketing is mostly considered a long-term strategy, designed to boost your brand’s digital presence over time and ultimately drive targeted traffic to your website.
The saying amongst marketers, when comparing the goals of content-forward approaches to other results-driven types of marketing, such as pay-per-click (PPC), for example, draws a distinction: ‘content resonates, advertising saturates’.
In this way, content marketing is mostly considered a long-term strategy, designed to boost your brand’s digital presence over time and ultimately drive targeted traffic to your website.
Come to associate your brand as an authority on the topic and be more willing to seek out and engage with you in the future.
Be hooked, with a primed intention to buy or enquire further
Leading companies use content marketing to drive 6x more ROI from their marketing while spending 62% less (CMI).
Only 5% of B2C marketers have no plans to develop a content marketing strategy, showing that the vast majority view it as a worthwhile investment (CMI).
of online experiences begin with a search engine, meaning there is claimable traffic out there on the SERP, providing you rank (Brightedge).
Everything our SEO content marketing services include:
- Kick-off call to establish KPIs and expectations
- Market research using our own tools, Intermingle and Needle
- Access to our wider Creative, UX and Web Development team
- Tone of Voice guidelines and content workshop
- Internal and external linking
- Monthly SEO reports and performance reviews
- Keyword research & content strategy
- Up to two rounds of amends
- Optional uploading service
- Comprehensive content optimisation process
- Dedicated writer and SEO account manager
Meet our content experts.
Amelia Ward
Content Account Manager
Ciara Johnson
Senior Content Account Manager
Katy Dowe
Content Writer
Molly Cross
Content Account Manager
Shona Worsman
Content Lead
Let’s set your tone:
Creating a brand voice.
Your tone of voice embodies who you are as a business.
Whether you want to cultivate your brand voice or sharpen your existing one, our guidelines will show you how to select the best words to demonstrate your core values and how best to apply them across multiple channels. Our comprehensive Tone of Voice guidelines become the ‘bible’ of your brand for all of your marketing materials.
We produce informative, long-form blogs. Using our proven frameworks and SEO tools, we aim to write superior content that surpasses competitors.
Websites with high-quality evergreen content have long-term value. We use data, fresh perspectives and creativity to craft useful content that converts.
We’ll optimise your existing landing pages and create more pages to target the right keywords – in all the right places. We’ll weave in persuasive writing techniques, internal links and SEO best practices to get you the best results.
We craft e-commerce SEO content guided by keyword research, audience intent and user experience. By merging SEO and CRO strategies, we elevate the performance of your category pages.
52% of users want to view your About Us page before they make a purchase decision, especially if your business is service-led. Our copywriters can work with you to create brand pages that make a lasting impression. This includes author bios, homepages and more.
Our organic team will collaborate with our PPC experts to create copy for sales pages. Our expertise lies in turning features into benefits, showcasing social proof and incorporating actionable CTAs to ensure the copy resonates and drives conversions.
International SEO involves adapting the words on a page to the local lexicon. If you’re branching into the US market, we’ll ensure the language matches their English standards.
Our local landing page frameworks enhance how we create content for local SEO. Our writers optimise headers and meta tags to compete with other local businesses. By tailoring our content per geographical area, we improve visibility across the areas you operate in.
What will our SEO copywriting agency achieve for you?
Google’s Helpful Content Guidelines are the backbone of our services. We tick all the right boxes and then add more of our creativity and flair. We help your website appear for the terms you want to appear for, but our role expands beyond capturing high positions… Our content creation can help your online business in numerous ways:
- Achieve higher search rankings
- Generate organic traffic
- Increase engagement
- Build brand awareness
- Obtain valuable backlinks
- Expand keyword reach
- Optimise user experience
- Enhance content readability
- Maintain compliance with Google’s standards
Our SEO copywriting process explained: How do we write?
Every new client gets a personalised workflow based on where we think we can make the most impact.
Whether it’s producing detailed 2,000-word guides to attract backlinks and drive authority or writing snappy 300-word product pages that steal attention, each piece goes through a quality-review process.
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1
Keyword research and content strategy
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2
Competitor analysis and industry research
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3
E-E-A-T selection and client input
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4
First draft creation
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5
Meta description and title tag creation
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6
In-house editorial and team review
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7
E-E-A-T selection and client input
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8
First draft creation
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9
Meta description and title tag creation
Why is SEO content important?
Content marketing works because it helps people solve problems. The customer is put first, and the content is built to match what they’re seeking.
When a person has a problem, they turn to Google (83% of market share) and then click through to the most relevant or attention-grabbing link to get answers.
Here’s where SEO comes in.
SEO stands for search engine optimisation. It’s about making sure that your website ranks highly for related keywords on Google (or another search engine).
This way, when a potential customer is browsing or seeking answers to questions related to something you sell, your website will appear as a relevant option for them to explore. Therefore, the goal of SEO is to rank your website as high as possible so that people can find your page easily.
Of course, all of your competitors will have the same goal, so climbing the SERPs is not always straightforward and requires time and expertise. Like content marketing, SEO is a long-term strategy, but one that can bring massive benefits to your business’s staying power.
It cannot work by itself, though, and needs content to help match potential customers’ search queries to searched-for keywords. Through targeted optimisation techniques and technical tune-ups, a qualified SEO expert will use content – be it web pages, blogs, articles, videos, etc. – to drive traffic to your website and keep its performance high.
Here at Embryo, we practice what we advise, and regularly update our blog page with all things tips, tricks, best practices and updates. Why not take a look at our page with over 300 stats on Google.
How content impacts the Messy Middle.
Essential to content marketing, the messy middle is a model developed by the brains at Google following meticulous research and data gathering. It adds a new spin to the traditional buyer’s journey.
Well, thanks to Google’s research, the old journey is old news – quite frankly!
With the rise of the personal computer and, even more so, the smartphone, the past two decades have seen the internet quickly become embedded in our everyday lives. It’s everywhere, and we’re all on it, with different demographics hitting record internet usage.
The amount of content available now is seemingly infinite, with there officially being more phones than people to keep everyone within reach.
With this in mind, the team at Google have demonstrated the impact that this tide of super-accessible and immediate information has had on how we make purchase decisions.
Need a fresh take on your content marketing strategy? Let’s talk.
Using a modern, multi-channel marketing strategy to transform your business into an authority in your market.
