SEO reporting is a method of tracking a website’s SEO performance. It tells you which areas of your SEO strategy are working and recommends opportunities for growth.
As an award-winning digital marketing agency, detailed SEO reporting is an important part of Embryo’s approach to SEO. Providing our clients with monthly reports on how their website is performing allows us to be completely transparent with the people who depend on us to deliver results, highlighting the month’s wins and losses in a clear and easy-to-digest format.
SEO reporting allows us to be held accountable for the work we do while demonstrating the value of our SEO services to our clients. If you’re looking for tangible SEO results that boost your website’s visibility, get in touch with the Embryo team at 0161 327 2635 or [email protected].
Why Is SEO Reporting Important for Your Business?
It goes without saying that if you’re paying for SEO services, you expect to see results.
SEO reports allow you to see the value of your SEO investment at a glance, highlighting key metrics to give you a well-rounded overview of your website’s performance.
The key benefits of SEO reporting include:
- Seeing results at a glance – The best SEO reports are short and concise, allowing you to pick out key information at a glance.
- Transparency – With SEO reports, nothing is hidden from you. You get a fully transparent overview of your website’s performance, including any areas that are underperforming and solutions for how performance will be improved.
- Planning ahead – SEO reports help to inform your SEO strategy going forward, ensuring the right keywords and pages are targeted.
What Metrics Should You Be Looking at as Part of an SEO Report?
A comprehensive SEO report will analyse the following key SEO metrics:
Keyword ranking reports provide valuable insights into the performance of your website’s keywords. They allow you to monitor how your website ranks in search engine results for specific keywords and track any changes over time.
The higher your website is ranking for keywords that are relevant to your business, the more visible your website will be on the search engine results page (SERP).
Organic traffic represents the visitors who reach your website through unpaid, organic search results. These visitors found your website by searching for relevant keywords or phrases on search engines.
An increase in organic traffic suggests that the content on your site is being well received by Google and users, ranking for the right keywords and standing out in the SERPs.
Impressions represent the number of times your website or web page appeared in search engine results. If impressions are up, this means the SEO-optimised content on your site is relevant to the search query.
Clicks refer to the number of times users click on a link, ad, or search result that leads them to your website. Clicks are a good metric for measuring the effectiveness of your content and the appeal of your website’s titles, descriptions, and snippets in search engine results.
Overall Site Health
All of the above metrics when looked at together give you a clear insight into the overall health of your website. A good SEO report will give a brief overview of what positive results have been seen over the last month and what improvements will be made in the coming months to counter any negative results.
Embryo’s Unbeatable Approach to SEO Reporting
When it comes to SEO reporting, no one does it better than Embryo. We produce detailed SEO reports for our clients on a monthly basis to ensure they’re never out of the loop when it comes to their website’s performance.
Our reports are simple and to the point, allowing you to take away the information you need at just a glance. We also understand that not all of our clients are SEO experts, which is why we make sure our reports are accessible to everyone by never using complicated jargon.
Let’s take a closer look at what you can expect from an Embryo SEO ranking report.
Dashboard and Overview
We use Google Analytics and Google Search Console to pull together an easily digestible, visual-led dashboard that tells you everything you need to know about how your website is performing.
Below this dashboard, you’ll find a bullet-point overview of what each of these metrics means and how the results compare to those of last month.
In the above example, we can see that there has been a 6% increase in clicks (13,747) and a 9% increase in impressions (1.66 million) compared to the previous month, meaning that SERP visibility has increased across the board. Organic sessions reflect this with an 11% increase.
Keyword Ranking Changes
Our SEO reports also detail any changes to your keyword rankings, highlighting those that have moved positively as well as any that have moved negatively.
We will provide you with a list of the keywords that have seen a positive increase in visibility, informing you of:
- The positions they are currently ranking in
- How big of an improvement this is from the previous month
- The search volume for each keyword
We will also provide a list of keywords that have seen a decrease in visibility, particularly those that we know are important to your business. Our reports are completely transparent, so we’ll let you know exactly how much of a decline the keywords have had over the last month and propose solutions for how we’ll get your site ranking highly for these keywords again.
As a content marketing-led SEO agency, we think it’s important to keep our clients up to date on our content efforts so that you have a clear picture of what keywords we’re actively working to get your website ranking for.
This sets us apart from other SEO agencies, who typically will not report on the content that is being written, despite quality content being absolutely essential for a successful SEO strategy. We’ll give a brief overview of what content we’ve produced this month and the target keyword for each to keep you in the loop.
We end our reports by outlining our SEO and content strategy for the upcoming month, so you know what you can expect in your next report.
Take Your SEO Results to the Next Level with Embryo
Not seeing results from your current SEO strategy? Embryo can change that. We’re an award-winning SEO agency with years of experience in helping both large enterprises and smaller businesses grow their online presence.
Blow your competitors out of the water with our innovative SEO strategies and see incredible results for yourself every month with our detailed SEO reports.