SEO Reporting
SEO reporting is a method of tracking a website’s SEO performance. It tells you which areas of your SEO strategy are working and recommends opportunities for growth.
As an award-winning digital marketing agency, detailed SEO reporting is an important part of Embryo’s approach to SEO. Providing our clients with monthly reports on how their website is performing allows us to be completely transparent with the people who depend on us to deliver results, highlighting the month’s wins and losses in a clear and easy-to-digest format.
SEO reporting allows us to be held accountable for the work we do while demonstrating the value of our SEO services to our clients. If you’re looking for tangible SEO results that boost your website’s visibility, get in touch with the Embryo team at 0161 327 2635 or [email protected].
Our SEO Reporting Helps You Understand the Power of Our Search Campaigns
Proper reporting of your search campaigns allows you to see how your investment is working for you. Get in touch with our team today on 0161 327 2635 or email [email protected].
Why Is SEO Reporting Important for Your Business?
It goes without saying that if you’re paying for SEO services, you expect to see results.
SEO reports allow you to see the value of your SEO investment at a glance, highlighting key metrics to give you a well-rounded overview of your website’s performance.
The key benefits of SEO reporting include:
- Seeing results at a glance – The best SEO reports are short and concise, allowing you to pick out key information at a glance.
- Transparency – With SEO reports, nothing is hidden from you. You get a fully transparent overview of your website’s performance, including any areas that are underperforming and solutions for how performance will be improved.
- Planning ahead – SEO reports help to inform your SEO strategy going forward, ensuring the right keywords and pages are targeted.
What Metrics Should You Be Looking at as Part of an SEO Report?
A comprehensive SEO report will analyse the following key SEO metrics:
Keyword Rankings
Keyword ranking reports provide valuable insights into the performance of your website’s keywords. They allow you to monitor how your website ranks in search engine results for specific keywords and track any changes over time.
The higher your website is ranking for keywords that are relevant to your business, the more visible your website will be on the search engine results page (SERP).
Organic Traffic
Organic traffic represents the visitors who reach your website through unpaid, organic search results. These visitors found your website by searching for relevant keywords or phrases on search engines.
An increase in organic traffic suggests that the content on your site is being well received by Google and users, ranking for the right keywords and standing out in the SERPs.
Impressions
Impressions represent the number of times your website or web page appeared in search engine results. If impressions are up, this means the SEO-optimised content on your site is relevant to the search query.
Clicks
Clicks refer to the number of times users click on a link, ad, or search result that leads them to your website. Clicks are a good metric for measuring the effectiveness of your content and the appeal of your website’s titles, descriptions, and snippets in search engine results.
Overall Site Health
All of the above metrics when looked at together give you a clear insight into the overall health of your website. A good SEO report will give a brief overview of what positive results have been seen over the last month and what improvements will be made in the coming months to counter any negative results.
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Take Your SEO Results to the Next Level with Embryo
Not seeing results from your current SEO strategy? Embryo can change that. We’re an award-winning SEO agency with years of experience in helping both large enterprises and smaller businesses grow their online presence.
Blow your competitors out of the water with our innovative SEO strategies and see incredible results for yourself every month with our detailed SEO reports.
Interested in learning more? Contact Team Embryo on 0161 327 2637 or email [email protected] to find out how we can make your online visibility soar.