Meta has announced it’s testing a new streamlined way for Advantage+ setup for Sales, App and Lead campaigns. Currently, the campaign setup allows users to choose between Automated or Manual options. From now on, the default selection will be Advantage+. This means that by default, the following optimisations will be turned on:
- Advantage+ Audience
- Advantage+ Placements
- Advantage Campaign Budget
There is still the option to override these optimisations, which may disable Advantage+. Originally, we had the choice to switch from Advantage+ to original audiences, and now we can unselect a box to remove suggestions for certain audience types.
It’s important to understand the shift that Meta is currently making towards removing all ‘traditional’ methods of targeting and replacing them with Advantage+ options. We expect to see more changes like we’ve seen over the past week.
