Advantage+ Shopping campaigns will now be known as Advantage+ Sales campaigns, emphasising a shift towards performance-driven advertising.
Meta has launched a refreshed Meta Advantage+ campaign setup, removing the choice between ‘Advantage+’ and ‘Manual’ during campaign creation. When you create a new ‘Sales campaign’, you will notice that ‘Advantage+ sales campaign’ in the top right is toggled on. Any alterations made to this will disable it, transforming it into a ‘Manual sales campaign.’
Currently, when setting up a Sales campaign, Meta allows you to choose between creating an ‘Advantage+ shopping campaign’ and a ‘Manual sales campaign.’
This new update will remove this choice, and when setting up a new Sales campaign, it will default to configuration settings equivalent to those for creating an ‘Advantage+ sales campaign’. This implies that Advantage+ budget, audience, and placements will be enabled.
However, you will still have the option to disable specific Advantage+ controls, converting it into a ‘Manual’ sales campaign. Additionally, the usual features of a ‘Manual’ campaign will continue to be accessible in the new setup.
