How it works:
From 1st April 2026, Google Ads will require a minimum daily budget of £5 for any Demand Gen campaigns when managed via the Ads API. In the UK, this means campaigns need a daily budget of roughly £4–£5. Any campaign set below this will not run until the budget is increased.
What’s the benefit:
This ensures campaigns have enough budget to deliver meaningful results. UK advertisers using API tools will need to check and update any low‑budget Demand Gen campaigns to avoid delivery issues.
