SEO for Youtube

At Embryo, our SEO experts not only focus on traditional on-page optimisation and technical audits. We also understand that the multimedia facets of your business or service can – and should – be utilised, giving you maximum engagement and visibility through SEO for YouTube.

Our video SEO services focus on optimising your YouTube content and channels for maximum visibility and engagement on the platform.

This includes:

  • Keyword research and optimisation
  • Metadata optimisation
  • Transcript optimisation
  • Analytics tracking
  • And much more!

If you are a business looking for help or advice on building your YouTube SEO strategy, speak to our experts today by phone at 0161 327 2653 or get in touch.

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What is YouTube SEO?

Search engines simply don’t approach YouTube content in the same way they crawl written web content. However, that doesn’t mean that we shouldn’t work to get your videos indexed and ranked.

To do this, a YouTube SEO strategy will focus on optimising text metadata like the title and tags. This describes your content to the search engine and informs it of the video’s overall intent, context and purpose.

While it requires a slightly different approach to normal, organic SEO, YouTube SEO can achieve great results, especially when paired with an overarching strategy on multiple platforms.

Why would a business need YouTube SEO?

If you’re making video content without a strong strategy for YouTube SEO, it’s likely that your media is going to disappear into the ether of the internet. Despite the name, our methods don’t just optimise your video for its destination platform, but get it in the best possible shape for search engines.

Successful SEO methods are what get your content searched and seen on YouTube itself, but also Google and other search engines. After all, if no one can find your video content, then it’s effectively lost. That means you’re missing out on potential organic traffic, brand building and conversions – which are crucial for any business.

Does video in general help my SEO efforts?

Video can help with general SEO through a variety of means. By embedding videos on your website, you can increase dwell time and reduce bounce rate, both of which are positive signals for search engines – as well as increasing help engagement, social shares, and backlinks. 

How we do ‘SEO’ for your YouTube videos, in three steps

1. Metadata

As part of our industry-leading SEO services, we offer YouTube SEO metadata optimisation as part of your bespoke YouTube – and video – strategy.

Metadata optimisation digs deep into the titles, tags and written portions of your YouTube videos to improve their visibility, and ultimately, rankings in search results.

As well as working on the descriptions and even thumbnails of your videos, which gives Google contextual clues as to whether your content is ‘useful’ to an audience. After all, search engines can’t physically watch your content, so our team of experts do the hard work for both of you, ensuring that all crawlable aspects of your video are relevant to your target audience.

The result? Videos that get improved visibility and reach, by helping them rank higher in YouTube and Google search results. In turn, this can lead to more views, engagement, and ultimately, leads or sales for your business – making it a win-win situation.

2. Strategy

Our YouTube technical audits involve a comprehensive analysis of your YouTube channel, helping to pinpoint any issues that may be holding back its success.

As well as taking a closer look at what your YouTube videos contain, such as the video content’s relevance and engagement levels, the audit will also analyse any further metadata on your channel.

From here, our team will offer bespoke recommendations for improving video quality, channel organisation, and overall user experience as part of a strategy that works for you, your viewers, and search engines alike.

3. Keyword Research

At Embryo, we use in-depth keyword research to help us identify the most relevant and high-traffic terms to use in your video’s title, description, and tags. To achieve this, our in-house experts perform data analysis – using keyword research tools, including exclusive, proprietary ones – to determine the best ones for your brand.

From here, we continually monitor and adjust our approach to ensure optimal performance, considering the latest trends and algorithms to ensure your videos stay ahead of the pack and on top of the SERP.

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Deeper insights