Award-Winning TikTok Agency

Attention-Grabbing Content

Embryo has established a well-known reputation for producing creative content that attracts active users’ attention and their engagements. We know that to stand out on the different social media platforms you need to create unique content that promotes your products and services whilst also staying topical and on-trend. Our content production is based on your business objectives and marketing strategy.

We are experts at creating engaging, eye-catching content that will help you get noticed by your audience. Whether it’s an infographic, video or image we can produce something that will grab people’s attention and keep them coming back for more.

Results-Driven Strategy

When building a TikTok strategy, we always start by considering what our client’s KPIs are and what role TikTok will play in their overall marketing strategy. It could be that they’re running lower funnel activity on Facebook and Instagram and TikTok’s main purpose will be top-of-funnel brand awareness, or vice versa. It’s important to establish this to decide what type of campaigns and creative are appropriate. 

Once the client’s goals have been established, we’ll create a strategy including campaign types, targeting, and a testing plan, which will be implemented and then tracked and optimised accordingly. We have access to reporting software that makes it easy for us to track campaign performance and react quickly if something isn’t working.

Our paid social team lives and breathes social media, meaning they’re knowledgeable in trends and what type of content is working best, and will make recommendations tailored to each client. For example, trend-led content may work well for some brands and not others, so we look at each account on a case-by-case basis and use competitor research to inform our strategy. 

We also know that a social media content strategy is constantly evolving, which is why our team closely monitors the results your content is producing, and how this compares to other content being produced within your industry and by your competitors to look for any improvements we can make.

Build and Manage Highly Targeted Campaigns

Working with a TikTok advertising agency enables your business to promote content to the audience that matters most to you. When building your highly engaging and converting campaigns our team focus on four key areas:

1. Confirming your goal – what is it that you want your campaigns to achieve?
2. Targeting your audience – by using demographics such as age, location and interests.
3. Setting a budget – decide how much you want your campaigns to spend on a daily basis or for the campaign lifetime.
4. Designing your ads – using videos, images and creative copy.

Once we’ve completed those four steps we keep a careful eye on how your campaigns are performing, ensuring we optimise your adverts wherever possible.

If you’re looking for a new way to engage with customers and grow your business then TikTok advertising could be the perfect solution for you. Contact us today to find out more about how we can help you.

Growth and Consistent Account Scaling

TikTok content can very quickly gain engagements and results, which is why it’s a great social media platform to use for building your brand awareness and driving conversions. The platform has over 100 million highly-targeted users who are ready to engage, enabling you with a great opportunity to scale your account and brand’s impact.

With an excellent user base, TikTok offers a unique opportunity to drive high-quality organic reach. With a large number of daily impressions, its ability to convert into sales is second to none.

The first step to getting started is to set up a free profile; after which you can start uploading videos to your channel. Once you’ve created your account, you can add followers to your channel and start uploading video content. This process takes just seconds but allows you to see real-time analytics about your uploads. You can then continue to upload new videos and grow your following organically.

Once you have built a substantial following, you can promote your videos through paid ads. These ads appear as sponsored posts and can be targeted to specific demographics such as age group, gender, location, interests, and more.

In-Depth Reporting and Communication

We’re a creative agency that places data at the heart of what we do, which is why we know the content and campaigns we create drive results. Our bespoke reports focus on the data-driven insights and metrics that are important to your business. It’s this level of detail that sets us apart from other agencies and ensures we deliver maximum impact and the best possible return on investment.

We understand that delivering effective communication requires clear actionable plans and regular feedback loops between all parties involved. Our team regularly communicates with your team and explains our activities and results through detailed reporting delivered every month.

By working closely with your team to identify what successful campaigns mean to you, and pairing this with an in-depth understanding of your industry to develop bespoke strategies that work for you.

Producing Unique Content

Our strategy is simple: produce original, engaging content that will stand out in crowded spaces. We believe in creating content that not only TikTok users love but that’s also authentic to your brand. This is why we work closely with our clients to turn their ideas into reality. Whether that’s developing a unique voice and tone, crafting a compelling story or providing fresh perspectives, we aim to create something special.

With over 1 billion users on the platform, we know your audience is out there – but we also know that your content has to stand out and be quick to grab their attention. That’s where our expertise comes in. We use technology to monitor trends and analyse user behaviours, which helps us develop better strategies and get closer to the people who matter to you.