Analytics Lead

Sam Thomas

Our resident GA4 expert and a true hub of knowledge, Sam offers precise insights for the benefit of our clients. Sam is our Analytics Lead and is responsible for a multitude of deliverables at a qualitative and quantitative level. Not only do Sam’s crucial insights help to create effective, month-long strategies for our clients, but his proactive approach also helps us to forecast trends, discover unexpected issues, and find opportunities within the data. Sam’s intricate understanding of data is crucial to Embryo’s ability to craft and hone effective marketing strategies for each of our clients.