Award-Winning TikTok Agency

TikTok was founded in 2016 by two former employees from ByteDance (formerly known as Musical.ly), an app that had been downloaded over 1 billion times globally. The company’s mission statement is “to make the world feel small again through music and entertainment”. While it started as a video sharing app, it quickly evolved into a multi-platform social network that allows users to create short videos and share them with others.

One of the biggest differences between TikTok and other apps like Snapchat or Vine is that every user uploads their video, unlike many of the other apps where users often have to follow along with someone else’s story. This means that each user creates a different kind of content, making TikTok very personal. However, this also means that there is no pre-existing audience that the creator has to appeal to. Instead, they need to build up a following based on quality content and engagement.

The platform itself is incredibly addictive and fun to use. This is because it focuses heavily on content rather than text. Users don’t write long posts, instead, they create short videos containing only audio clips, pictures, stickers and filters. These videos can last anywhere from 15 seconds to 20 minutes. Once uploaded, these videos are then shared across the TikTok community and viewed by thousands of people within just hours.

In 2017, TikTok became available in Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Singapore, Spain, Sweden, Switzerland, UK and US. It also launched in Brazil in 2018.

In 2019, TikTok announced that they were planning to launch in China, Indonesia, Malaysia, Philippines, Thailand, Vietnam and Hong Kong.

How Does TikTok Work?

TikTok works by allowing users to record 15 seconds worth of video at regular intervals. Once recorded, users can then choose whether or not to add music to their clips. They can also choose to add filters and stickers to their videos before uploading them to TikTok. All videos created on TikTok are automatically saved to the user’s profile. Users are able to see how many likes, comments, shares and favourites their videos receive. They can also keep track of how much time has passed since they posted their last video.

There are several ways to monetise your account on TikTok. You can earn money by either selling your products or advertising your brand.

There are three types of ads on TikTok:

1. Sponsored Videos – These are advertisements that appear in front of a popular song or TV show.
2. Promoted Posts – These are advertisements that appear above content from popular creators.
3. Influencer Marketing – Brands pay influencers to promote their product on TikTok.

Here are some other interesting stats:

• The number of daily active users on TikTok increased by 459% between Q1 2017 and Q3 2019.
• In the first quarter of 2020, TikTok had 830 million monthly active users worldwide.
• TikTok has over 3.5 billion views each day.
• 80% of all TikTok accounts have less than 50 followers.
• More than half of all TikTok accounts only follow one person.
• Only 5% of all TikTok users upload more than 20 videos per month.
• Over 90% of all TikTok videos are viewed within 24 hours of being uploaded.
• Over 60% of all TikTok posts are shared via Instagram.
• Users spend an average of 6 minutes watching each TikTok video.
• TikTok is used by people aged 18-34.
• People in the 25-49 age bracket use TikTok more than any other age group.
• Men use TikTok more often than women.
• Women tend to use TikTok more frequently than men during weekends.

There are two main ways that businesses can get involved on TikTok: creating videos or uploading sponsored ads.

Creating Videos

This is probably the easiest way to incorporate TikTok into your marketing strategy. All you need to do is create a video and upload it to the platform. When you first sign up for an account, TikTok will give you a suggested budget. This amount represents how much money you can spend on your video.

As long as you stick within this limit, you won’t run out of funds – however, you can always increase your budget later. You’ll receive notifications whenever someone views your video. The view count indicates whether your video is popular among other users. While the vast majority of video views happen without any promotion, you can always pay to boost your visibility.

Uploading Sponsored Ads

The second option is to upload sponsored ads. Unlike videos, these ads don’t require you to create them yourself. Instead, advertisers hire a TikTok ad agency that can create effective ad campaigns for them.

You can choose from several types of ads. These include:
• Video ads: These are short clips that appear next to the videos that users watch. They’re usually only 3 seconds long.
• GIFs: These are animated images that play automatically.
• Live events: These are live broadcasts that feature real events happening in real-time.
• Promoted posts: These are similar to Instagram stories but are longer than 15 seconds. They also showcase a single image, which gives users more information about what they should expect if they click through.

To use this method, you must have a paid account. If you want to know more about how to advertise on this increasingly popular app, we recommend contacting our TikTok agency team. Our team of experts can help you plan out a successful campaign that will reach your audience and drive traffic back to your website.

Another great way to increase your chances of gaining a following is to work with a TikTok influencer agency and connect with people that have large followings.

TikTok currently boasts over 100 million active monthly users worldwide. But most of those aren’t real people. Instead, they’re accounts created by companies or individuals looking to get attention.

This means that if you want to generate traffic, you’ll need to focus on finding these types of accounts instead of trying to build up a regular audience.

Influencer marketing isn’t easy though. It takes time and effort to build a relationship with an influencer. And then you have to continue nurturing that connection to keep growing your audience.

However, once you’ve done both of these things, you can expect to see results fast.

As a TikTok influencer agency, we’ll focus on connecting your business with people online that have similar demographics to your target market. 

For example, if you sell baby clothes, you may want to look at finding a mommy blogger. Or if you run a business selling beauty items, you could look at finding a makeup artist.

And make sure that you spend time getting to know them before asking them to help you promote your brand. This will show them that you’re trustworthy and genuine.

As long as you meet the requirements above, influencer marketing can be one of the easiest ways to gain new followers. Plus, when you partner with someone with similar demographics, you can tap into their network of connections.

These kinds of relationships are incredibly valuable. Not only do they help you spread awareness about your brand, but they also allow you access to tools like analytics and insights that you wouldn’t normally have access to. So whether you’re looking to expand your current audience or you’re starting from scratch, a TikTok influencer agency has a place in every brand’s social media strategy.