Landing page tips for SEO and PPC that improve your user experience
In PPC advertising, a landing page is the webpage where a user is directed after clicking on a paid search ad. A well-designed landing page can greatly improve the success of your PPC campaigns, as it can help ensure that visitors have a positive experience and are more likely to become your customers.
Here at Embryo, we understand the importance of PPC landing pages. In fact, planning, designing and launching landing pages are a key part of our PPC services.
So, if you’re after tips on how to create a good landing page, especially one that will improve your user experience, then you’re in the right place!
What is a landing page?
To start, a landing page is a single web page that you reach when you click a link on a PPC ad. Landing pages serve as the entry point for visitors and play a pivotal role in converting them into customers.
The difference between a standard webpage and a PPC landing page lies in its focus. While a website’s homepage or internal pages may have multiple objectives, a PPC landing page is crafted for a specific conversion goal.
A PPC landing page has one purpose – to convert visitors into customers who have clicked on a paid advertisement.
Our Head of PPC, Callum Leonard, says:
“When you’re paying for traffic, it’s vitally important you close as much of that traffic into potential custom to drive profitable incrementality.
Landing pages are where the customers land after engaging with your ads, so it’s important that the landing page is relevant, quick, easy to navigate.
It should also offer the touchpoints and unique selling points required to maximise a customer that’s purchasing or enquiring for your services.
Landing page designs are vital for maximising conversion rate.”
Landing page tips
Now you are familiar with what a landing page is, you might be wondering how to make yours successful and beneficial for your user experience. Below, we have come up with some simple tips to help you with this.
Tips we will cover include:
- Add simple and short forms
- Keep users in mind
- Design powerful CTA’s
- Use appealing content
1. It has been observed that sometimes, visitors to your landing page click and land on another webpage just because they don’t want to fill in irrelevant forms and waste their time.
Therefore, if you want to include forms within your landing pages, it is always recommended to create a form that asks for as little information as possible. Not only will it make your landing page user-friendly, but also increase the chances of conversions.
2. Having a message that matches with your audience is all you need to make your landing page successful. If your landing page includes all the information viewers are looking for, visitors interest in your landing page increases.
Therefore, when designing a landing page, try to understand your customers needs. You can conduct surveys to gather more information from people to provide website visitors with a gratifying experience and to improve their user experience.
3. If you want the landing page for your business to be more productive, then focus on the ease of conversation. If a user gets a clear idea about what to do next, then their chances of purchasing increases.
Make sure that the CTA (call to action) appealingly defines your message. Also ensure that your CTA to your website landing page is in a place where it’s sure your visitors will see it.
4. Including appealing content ensures and inspired visitors to stay on your landing page for longer and to take action. Include things such as headlines, images, sub-headings, and small paragraphs. Try to steer away from using jargon or complex language.
The simpler and more attractive your landing page looks, the less you alienate your users. You can also use landing page explainder videos to make the content more effective.
Secure your PPC landing page today – Get in touch!
Hopefully you now have more confidence in creating a successful landing page. Using these tips is guaranteed to improve your user experience, and get those all important clicks!
If you need more information, or want to enquire about any marketing question, please don’t hesitate to get in touch.
FAQs
Answered by Chelsea Powell
What Is A Landing Page in SEO?
A landing page in SEO is a web page designed and optimised to attract visitors from search engines and guide them to take a specific action, such as making a purchase or filling out a form.
What Is On A Landing Page?
A landing page typically includes a headline, subheadline, CTA, key benefits, visuals, a form, social proof, additional information, and a footer.
What Is A Landing Page Vs Website?
A single web page designed for a marketing or advertising campaign, often with a focused goal, is a landing page. Conversely, a website is a collection of interconnected web pages that provide comprehensive information about a business or a topic.
Do I need to create separate PPC landing pages if I already have a product page?
Typically this depends on what your ad is targeting and the data you are receiving. For example, generic product categories can’t be used for a specific product ad. It needs to be as relevant as possible.
