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Google updates Search Quality Raters Guidelines
Yesterday, Google updated the Search Quality Raters Guidelines with a clear focus on eliminating spammy SEO tactics.
The updates aim to clarify and align with Google Search Web Spam Policies. It also includes expanding the guidance, adding illustrations, and tidying up typos and outdated examples.
What does this mean for SEO and Digital PR teams? We now have a clearer understanding of what Google Search Quality Raters are looking for – and it starts with quality content. Ensuring we’re following best practices when it comes to content will be key, especially if you want your Digital PR strategy to cut through the noise.
Dan Richardson, SEO Consultant at danrich.co told Embryo:

Expert opinion
Dan Richardson, SEO Consultant at danrich.co