Senior Digital PR Executive

Reporting To:

Alice Walker-Gibbons

Digital PR Lead

Department:

Digital PR

We’re on the lookout for an experienced Senior Digital PR Executive looking to make their next move in a growing digital agency based in Manchester.

The Senior Digital PR Executive will be responsible for leading strategies on some of our smaller accounts and generating relevant coverage through both campaigns, newsjacking and press office tactics.

The Senior Digital PR Executive will also be responsible for drafting press releases, conducting data analysis, briefing creative teams and working alongside SEO teams.

You will ideally have a track record of executing successful Digital PR campaigns that have had a positive impact on driving website traffic and rankings.

Duties and responsibilities

Monitoring the news agenda to identify newsjacking opportunities
Ghostwriting quotes and comments on behalf of clients
Monitoring and replying to media requests
Drafting press materials and engaging campaign content
Creating targeted media lists
Leading the outreach strategy
Forming strong relationships with both journalists and clients
Creative ideation to discover new and interesting content angles that excite clients and the press
With the support of the senior team, you will be responsible for some of our smaller accounts, including the delivery of KPI’s and client relationship management
Working alongside other delivery channels, particularly SEO, Content, Data and Creative

Skills and specification

Desirable – two to three years of working in PR either in an agency or in-house
You’re well versed in Digital PR tactics and the modern media landscape
You understand terms such as organic visibility, reactive newsjacking, and proactive/ product PR
Knowledge of SEO best practice and a drive to learn more in this area
Curious – You have a keen interest in current affairs, breaking news and trend cycles, helping to place clients at the heart of these conversations
Creative – You have a creative flair and enjoy out of the box thinking
Communication – clear and confident communication skills both internally and externally
Attention to detail – Your grammar skills should be impeccable with an attention to detail in press releases.
You are comfortable chatting with clients and want to develop your skills in this area
Demonstrable experience in securing notable press placements
You are confident in spotting a good news angle or story and presenting this back to the team
You are comfortable leading internal meetings
Not essential, but a plus is you have experience of working with influencers
An organised and positive person who willing to learn, and open to new ideas and ways of working
Someone who wants to contribute effectively and work as part of the team
Someone who is open to training and development, who wants grow with us as we build the department

Explore the role

Apply now

Senior Digital PR Executive Progression

Senior Digital PR Account Manager
Digital PR Account Manager
Senior Digital PR Executive You Are Here
Digital PR Executive

Senior Digital PR Account Manager

Ideation
You have extensive knowledge of the Digital PR landscape, including past and present stories/campaigns. You ideate off the back of trending media as well as your wealth of experience about what has and hasn’t worked.

Account & Campaign Management
Manage accounts seamlessly utilising your project management skills. Leading accounts extremely well, you will work effortlessly with other departments towards account success. You will manage and execute a campaign or story from start to finish including everything from content writing, data evaluation, to media lists and reporting – with minimal support.

Strategy & New Business
Create strategies to an in-depth level, with the ability to recognise when a strategy is not working for a client, and providing suggestions for improvement to your line manager. Supporting the sales team, you are able to create new business pitch decks and autonomously pitch to new clients.

Training & Line Management
Identify gaps in your knowledge and autonomously seek training opportunities for yourself and your team to upskill where necessary. You are confident in leading training sessions with clients and the wider Embryo team. With support from the lead/Head, you will comfortably manage junior members of staff, owning their career progression, training and development.

Department Innovation
Suggest new innovative ideas and support with the implementation. You will strive to own smaller areas of the department, autonomously leading these areas to aid department growth.

Digital PR Account Manager

Ideation
You have broad industry knowledge of past and present Digital PR campaigns. You are able to ideate new and original ideas with an understanding of why it will work for clients and within the media. You can translate this into either a story or campaign, managing the process from start to finish.

Account & Campaign Management
You are able to manage accounts of all sizes, owning the process from ideation to execution. You will independently lead client meetings, manage updates, and reporting, whilst building strong relationships with your clients.

Strategy
You confidently create and improve account strategies, highlighting areas for growth and understanding about why a current strategy may not be working.

Training & Industry Knowledge
You understand the areas you require training and highlight this to senior team members. You comfortably lead your own training sessions for junior team members. You have a thorough understanding of how all marketing channels integrate with Digital PR and can identify opportunities for optimisation. You are a go-to team member for industry insight and knowledge sharing within the agency.

Autonomy & Communication
You identify areas for department growth and are comfortable owning new areas of development. You successfully manage your workflow and prioritise effectively.
You will assist new business where necessary, including pitch creation and presentation.

Senior Digital PR Executive

Ideation & Copywriting
You are able to conduct your own ideation sessions, creating new, interesting and relevant story hooks for your accounts. You can communicate your ideas easily with the team. Your copywriting skills should be very good, with the ability to write press releases, quotes and comments on your own.

Media List & Outreach
You should have a very good knowledge of the press cycle and industry niches. Knowing how to pull together a list of targeted contacts and understanding the niches your press release will work best in. Your pitches and communication with journalists should be impeccable.

Account & Campaign Management
You will successfully manage smaller accounts, running the day-to-day activities as well as your account campaigns. You successfully spot opportunities and flag any potential issues to senior team members. You are confident in conversing with clients when necessary, sending updates and attending meetings.

Industry Knowledge
Your knowledge of Digital PR is strong with the ability to proactively develop your understanding of other channels, particularly SEO and Creative.

Autonomy & Communication
You work autonomously on accounts requiring minimal instruction. You communicate your workflow to your manager and raise any issues of account activity and personal capacity. You should be comfortable in leading internal meetings where necessary.

Digital PR Executive

Media Requests
To take autonomy over monitoring media requests, and communicating directly with clients if extra information is needed. You should also be able to confidently monitor and pitch newsjacking opportunities, managing the process effectively and efficiently.

Ideation
You are able to use industry tools to conduct your own ideation sessions. You should communicate your ideas easily and feed into account strategies.

Copywriting
Your copywriting skills are good with minimal errors, with the ability to write up press releases on your own.

Media List & Outreach
You are aware of the press cycle and industry niches. Knowing how to pull together a list of targeted contacts and understanding in what niches your press release will work best. Your pitches and communication with journalists are to a good standard.

Autonomy & Communication
We would expect you to take autonomy on the accounts you work on with support from line management. You should be able to communicate your workflow to your manager and raise any issues of account activity and personal capacity.

Senior Digital PR Executive

Alice Walker-Gibbons

Digital PR Lead

Duties and responsibilities

Skills and specification

Explore the role

Senior Digital PR Executive Progression

Senior Digital PR Account Manager

Digital PR Account Manager

Senior Digital PR Executive

Digital PR Executive

Our Benefits

Why Join Us

Private health and dental care

50% off your gym membership

We're Perkbox members

Hybrid Working

Full day off on your birthday

Yearly company trip

Interested in joining?

Our Team

Meet the Digital PR team

Chloe Maxwell

Alice Walker-Gibbons

Isobel Aylmer

Submit Your Application

Apply for our Senior Digital PR Executive position today!

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