Reporting To:
Harriet Tuite
Head of Paid Social
Department:
Paid Social
Duties & Responsibilties
- Paid adverts – creating paid adverts on a variety of social media channels for clients, including Facebook, Instagram, LinkedIn, Pinterest, TikTok
- Campaign Management – full social campaign management including reporting and meeting/calling clients to discuss campaign progress.
- Strategies – you will be responsible for creating unique and forward-thinking social media strategies for clients in your portfolio, working with other departments on cross-channel strategies.
- Budget Management – liaising with clients to discuss advert spend and agreeing daily / campaign budgets. You will be monitoring this spend throughout the campaign to ensure it does not go over budget.
- Delivery of Work – you will be responsible for the delivery of social media work on your clients.
- Building Relationships – We pride ourselves on our level of customer service and the way we work with clients. Building good relationships with your clients is a key part of your role. You’ll need to have a deep understanding of the client’s business, brand, sector, competitors, and audiences.
- Teamwork – you’ll need to be a team player and work with other areas of the business on multi-channel clients.
- Fresh Ideas – bringing fresh ideas into the social media department and ensuring that we remain at the forefront of the very latest social media standards and platform regulations/ algorithms.
- KPIs – support the team to ensure that client social media KPIs and objectives are met.
- Management – run training sessions for the wider team and paid social team. Start to support junior team members with any issues and upskilling.
Skills
- Technical – You should be comfortable with paid advertising on a range of social media platforms, particularly Facebook and Instagram. TikTok, LinkedIn and Pinterest advertising experience is desirable. E-commerce and Lead Generation experience is ideal.
- Reporting – You should be comfortable completing monthly reports which are presentable to clients. You should be able to analyse campaign data and utilise the findings to progress campaigns.
- Communication – You should be comfortable engaging with clients, reporting to them over the phone and face to face.
- You should come across as confident and knowledgeable in social media and the strategy you have set out for them. Your communication skills both written and verbal should be excellent.
- Time Management – You should also be confident that your workload is manageable and appropriate deadlines are set and met.
- Creative – You should be creative with social media and want to deliver the best results for your clients.
- Proactive – You should take a proactive approach to your clients and your role in the business as a whole, striving to learn more and drive the best results.
- Tracking – Skilled at using Google Analytics, delivering new business audits and creating new client proposals. Ability to implement tracking with the support of the analytics team or senior team members.
