Needle: The organic search insights tool
Move beyond rankings
Online visibility is no longer just about ranking well – it’s about understanding your entire industry and where you play in it.
Yet, most SEO strategies are short-sighted. They obsess over isolated metrics like page rankings, keyword density, or backlinks. And while these numbers can offer insights, they rarely offer understanding. Marketers are then left with dashboards full of stats but no real strategic direction.
Needle cuts through this digital fog.
Built in-house at Embryo, Needle is a revolutionary organic search insights tool that doesn’t just monitor your website but maps your entire industry. It’s the difference between one moment and the full story.
Needle is the tool
for strategic clarity
Needle is different.
It was created by frustrated SEOs who were sick of battling with traditional tools that showed us everything except what we needed: context, relationships, and patterns at scale. Needle tells the story that your data has been trying to share all along.
It uses advanced network science techniques to analyse your digital ecosystem, connecting keywords, backlinks, and authority across your entire industry, and not just your own site. As a result, we go beyond the surface metrics and bring to you actionable intelligence.
The three axes of digital visibility
Together, multi-dimensional analysis provides a picture of your digital landscape like no other, helping you move from reactive to predictive SEO strategy.
Needle’s three-dimensional mapping system lets you understand where you stand, why you’re there, and where you could go next:
1
Depth axis: Authority
and trust
Gauge how search engines view your credibility. Needle analyses domain trust from multiple angles, offering a deeper understanding of your brand’s perceived reliability.
2
Width axis: Backlink network
See your link network like never before. Identify high-quality linking opportunities, visualise digital influence patterns, and uncover competitors’ hidden strategies with our Common Links tool.
3
Height axis: Keyword reach and relevance
Not just how many keywords you rank for but how relevant they are, how they connect as a network, and how likely they are to drive future growth.
See the potential and not just performance
It’s time to replace reactive analytics with proactive insight. To stop staring at your site and start understanding your market. To go from “what’s happening?” to “what should we do next?”. Needle helps you do this through its understanding of:
- Keyword volatility: Like a forecaster for search, Needle predicts ranking shifts and market sentiment before they happen.
- Backlink ecosystem: Understand digital influence across your industry. No more guesswork, just clear network maps showing who’s winning and why.
- Common Links tool: See who is linking to whom, why, how often, and what it means for your strategy.
- Industry-wide positioning: Know exactly where you sit in the digital hierarchy and what levers you need to pull to climb it.
See the bigger picture. And your place within it.
You don’t need to be a data scientist to use Needle. We’ve built it for marketers who need faster decisions, for founders fighting for visibility, and for enterprise strategists planning their next move.
Needle translates complex data into intuitive narratives. Its insights are presented in clear, visual dashboards with simple explanations that drive smarter decision-making without overwhelming your team.
