13 ways to get more views on TikTok
Author:
Categorised In:
Share:
Are you wondering how to get more views on TikTok? It’s no secret that TikTok is one of the biggest platforms for social media advertising with over 1 billion monthly active users.
A strong TikTok content strategy is something all brands want, but when it comes to getting more TikTok views, people are often left wondering what strategy is best for them.
As experts in social media strategy, we can help offer guidance for the best approach on how to get more views on TikTok. We understand the importance of building a strong strategy with clear objectives, so we’ve put this handy guide together detailing the best ways on how to get more views on TikTok.
What is a ‘view’ on TikTok and why do they matter?
Because social media platforms like to keep us on our toes, there’s no one-size-fits-all approach. This is especially the case with views.
On YouTube, a view is counted after someone has watched your content for at least 30 seconds. Whereas on Facebook, it only takes 3 seconds to be classed as a view.
So, what is a view on TikTok? Unlike the previous examples, TikTok views are counted as the very second your video starts to play. Even if they immediately scroll away, it’s still considered a view.
But why exactly are TikTok views important? Views are an important metric that shows you how many people have seen your video. The great thing about TikTok is the more your videos are viewed, the more the algorithm will suggest your content on the For You Page.
Not only that but the more TikTok views you gain and the more the algorithm shares your content, it’s more likely you’ll receive more engagement such as likes and comments.
While follower count is the main way to measure account size, TikTok views are able to tell you how many people are actually watching your content. You must have a strong TikTok content strategy, as without great content and an understanding of your audience you’re going in blind.
Should you pay for views?
No! Don’t do it! My number one rule of social media is don’t ever buy TikTok views, likes, followers or any other type of social media metric.
These big numbers might look good from a vanity perspective, but inflated and unrealistic metrics don’t translate to long-term success.
If you buy social media metrics such as TikTok views, they will go up initially and your engagement rate will plummet. Then TikTok will punish you by removing your fake followers anyway and potentially shadowban or restrict your account entirely. It’s not worth it.
Top tricks for getting more views on TikTok
If you’re wondering how to get more views on TikTok, don’t waste money on fake TikTok views and followers, invest your time in using our top TikTok SEO tips instead!
With a few strategised techniques, you can grow TikTok views organically and effortlessly. However, it’s important to note that although we recommend these techniques there really is no guarantee and unfortunately TikTok success can be random. Just take a look at the chocolate-covered strawberry trend to understand how random it really can get.
Never underestimate the power of hashtags on TikTok. Incorporating relevant hashtags into your captions lets TikTok’s algorithm know exactly what you’re posting about and who they should show your video.
A couple of strategies I recommend are:
- Going niche with specific hashtags that are relevant to your audience and topic.
- Using TikTok’s Creative Center to discover what hashtags are trending. Keeping an eye on trending hashtags and topics can inspire content and lead to more TikTok views.
Use the content creative centre for trending videos
Another brilliant use of TikTok’s Creative Center is discovering what’s trending. By using this handy tool, you get key insights into songs, creators and videos that are hot on the app.
The trending TikTok video tab is perfect for when you’re struggling with ideas and want to get more TikTok views. It’s an easy way to get a better understanding of what users are currently enjoying and could inspire your own TikTok content plan.
Know your audience
TikTok is a big place so it makes sense that there really is something for everyone. From Booktok to hopecore, there are huge communities on the app that you can tailor your content to.
@userexistentt ❤️🩹✨ #hopecore #positivity #real
Figure out who you want your content to reach and check out accounts within those communities to see what formats and ideas they use to inspire your own. Remember to engage with your audience too. By leaving genuine and engaging comments on other user’s videos it might encourage them to visit your own profile.
The more relevant your hashtags are, the more likely you’ll reach an audience who’s genuinely interested in your content. Going broad and adding loads of the biggest hashtags into your caption could sabotage your content as the algorithm will struggle to find people who would engage with it.
Likewise, jumping on any old trend might not be what works for your brand. Using TikTok’s Creative Centre is a great way to stay on top of social listening and inspire your content, but make sure you’re jumping on trends that authentically align with your brand.
Duet with other renowned users
TikTok is a platform that aims to serve audiences the content they love. Brands that can identify relevant communities and tailor content around them can create authentic engagement.
Dueting is a TikTok feature that helps you engage with your audience and community by letting you build on pre-existing content. If the content is related to a trending video it can significantly boost the chances of your video appearing on the feeds of users interested in that trend. In short, duets have the opportunity to drastically enhance your TikTok views.
@skysaboveskies Duet with @manfromsomewhere #meme #funny #fyp ♬ Braveheart Theme – The Gardyne Chamber Ensemble
Upload regularly
Consistency is key on TikTok. By uploading regular content you can keep your audience engaged. Not only that but by establishing a consistent posting schedule, you’re letting the TikTok algorithm know that you are an active and reliable creator, increasing the likelihood of your videos being promoted to a wider audience.
Regular uploads may also help grow a loyal following as viewers anticipate and look forward to your next piece of content. Whether it’s daily, weekly, or bi-weekly, find a posting frequency that works for you and stick to it to maximise your reach and attract more TikTok views over time.
Offer real value
Providing genuine value and engaging content is perhaps one of the most important things a brand can do to get more TikTok views.
Focus on creating content that educates, entertains, or inspires your viewers. Whether it’s sharing useful tips, showcasing unique talents, or delivering meaningful insights. Prioritise content that resonates with your audience and adds value to their experience.
By offering real value, you establish trust and credibility, encouraging viewers to engage with your content, follow your account, and share your videos with others. Remember, the more value you provide, the more likely your content is to be appreciated, shared, and ultimately, to attract more TikTok views.
Post at the right time of day
In my experience of working with brands on their TikTok strategy, each account is different. As much as some believe there’s a best time to post on TikTok, I personally think it all comes down to the individual account.
So here’s what I recommend:
- Try publishing content at different times across different days to see which works for you.
- Try posting the same video at different times across the day to see which performs better–kind of like an A/B test.
- Delve into the TikTok creator center, to see what time of day your audience is most active and schedule your content around then.
I’ve found that posting in the evening, when people are relaxing after work and browsing TikTok, often leads to more views. However, it’s worth noting that the impact of timing can vary from one account to another.
Make use of trending sounds
Hashtags aren’t the only thing that trends on TikTok.
Trending sounds go through peaks and troughs of popularity, and sometimes it only takes a few days until users are already bored. Which can be very inconvenient for marketers and brands.
By keeping an eye–or ear–out for popular and recurring sounds on the For You Page, you might be able to jump on the bandwagon too. You can also use to upload section to inspire you. By clicking on ”add sound”, you’re able to get a pretty good top-level view of what’s trending right now. By clicking into the sound, you can see other videos that use it to inspire your own videos.
Whether it’s a catchy song or viral meme, leveraging trending sounds adds an extra layer of appeal to your videos, making them more shareable and increasing their potential to go viral.
Source: TikTok
Switch to a business account
Switching to a Creator or Business account on TikTok won’t guarantee visibility on the For You Page. However, these accounts offer invaluable metrics and insights.
Switching over is simple:
- On your profile click the 3 lines in the top right corner
- Click Settings and Privacy
- Tap Account
- Choose Switch to Business Account
- Select your category
Then you’re ready to say hello to new, invaluable data!
These insights reveal your audience demographics, peak online times, and preferred content types, helping you refine your content calendar and posting strategy.
As I briefly mentioned earlier, engaging with your audience with genuine comments is an easy way to build credibility. Interacting with viral videos is also a smart move to boost your TikTok presence.
Engage with trending content by liking, commenting, and sharing. Join the conversation surrounding popular videos to increase your visibility within the TikTok community.
Remember, engagement breeds engagement, so the more you interact with viral content, the more likely you are to see a boost in your own views and followers.
Optimise your profile
Optimising your TikTok profile is essential for attracting more views and followers. Here are a few things to keep in mind:
- Choose a high-quality profile picture that represents your brand.
- Include an attention-grabbing bio that reflects your personality or brand.
- Use relevant keywords and hashtags in your bio to improve discoverability.
- Ensure your profile is set to public so that anyone can view your content.
- Regularly update your profile with fresh content and engage with your audience by responding to comments and messages promptly.
By presenting a polished and engaging profile, you’ll increase your chances of attracting new viewers and growing your TikTok following.
Learn from what works
I wouldn’t be a Paid Media Executive if I didn’t mention to analyse your data. There’s no point in guessing when you have such valuable data at your fingertips.
Use TikTok Business Suite to see which of your videos perform well in terms of views, likes, comments, and shares. Analyse the common elements among these successful videos, such as content style, trends, and timing.
This data can be used to inform your future content strategy, focusing on producing similar content that resonates with your audience. By continuously learning from what works, you can refine your approach and increase your chances of achieving success on TikTok.
Want to read more about TikTok?
- https://embryo.com/blog/tiktok-uk-stats/
- https://embryo.com/blog/tiktok-what-is-it-and-what-can-it-do-for-you/
If you need guidance with your social media strategy then get in touch with our paid social media team who can devise a detailed and bespoke paid or organic strategy that can help you achieve your business goals.
