20 social media best practices to boost brand growth in 2025
Social media is a powerful marketing tool that can when used correctly, boost brand growth and help businesses achieve their goals.
Like with any marketing tool, there are best practices that brands should abide by to ensure ultimate social media success. We can almost guarantee that your competitors will be utilising the social media best practices in their strategy, so if you aren’t already, it is time you get to grips with the best ways your brand can use social media.
We have broken down 20 key social media best practices to help you boost brand growth in 2025. Sound good? Let’s get going.
Strategy-related best practices
Understand your audience (and how their wants/needs change)
Researching and fully understanding your audience is the essential first social media best practice as knowing your audience’s wants, needs and interests can significantly help you increase brand growth.
You should use detailed audience insights to make informed decisions when creating and implementing your strategy to ensure success. This also helps you when it comes to targeting options, so you can get your ads in front of the people most likely to engage with your ad.
Make the most out of social listening
Think of social listening as a form of market research. It is an advertising tool that brands use to understand how their brand is perceived by their audience and industry.
By knowing what your industry offers, what your audience wants and what your brand reputation is, you can make sure you are relevant within your industry and to your audience.
You should also monitor conversations and discussions within your industry so you can engage with users speaking on the topic and ensure your content is relevant.
Social media strategy should reflect business goals
Strategies across your business should always align; as business goals change, your social media strategy should too.
By ensuring your goals align, you can make sure that your social media efforts are relevant and useful for your business objectives.
Invest in paid advertisements
Paid advertisements are crucial if you want to achieve specific goals quickly and drive consistent results. Our team of paid social experts are ready to support you with your paid social ads, so if you would like to increase your reach, boost engagement and increase conversions, get in touch today!
Social media platform-related best practices
Grow your brand on the right platform
Not every platform will be suitable or useful for your brand. Looking at what platforms your competitors are using is a good place to start. If that social platform is driving results for them, it is likely a good choice for you too.
In a similar vein, just because almost everyone uses social media, doesn’t mean your audience uses all social media platforms. Taking the time to understand which platforms your audience is active on, will help you in the long run. This way you don’t waste any time crafting great content that your audience will never see.
Follow platform specs and requirements
Each social media platform has its requirements and recommendations when it comes to creating and posting content.
By adhering to these guidelines, you can create content that the platform algorithm favours and also meet the user expectations. You must adhere to the rules to increase brand growth and ensure social media success.
Content-related best practices
Create content that aligns with your brand values
Showcasing brand values in your content is an effective way to build a brand reputation and boost brand growth. The more your content reflects your values, the more your audience will connect with your brand, the more credible your brand is perceived and the more brand trust you will generate.
Schedule your content to ensure regular posting
Consistency is important for maintaining audience engagement and boosting brand growth. Creating a content schedule and using a social media scheduling tool is an effective way to ensure you are posting consistently.
Consistent posting also helps you increase reach and get your message in front of a wider audience. It can also be an effective way to increase followers.
Create high-quality content
The more relevant, high-quality content you use in your social media strategy, the more your audience will connect and engage with your content. User-generated content is an effective way to increase audience connection and increase engagement.
You also need to consider how attention-grabbing your visuals are. You want to stand out on the feed so users engage with your brand. Therefore, investing in visual assets that make you stand out is essential.
Repurpose content
Repurposing is a powerful marketing tool; you can utilise top-performing posts, tweak the content, put the content into different ad formats and continue to drive results and growth.
If you have a company blog (and if you don’t it might be worth considering!) you can repurpose blog content in your social media content as a way to create more content faster and also drive traffic to your site.
Tracking related best practices
Peer-review your content
Feedback is very important for all aspects of business and this includes marketing. Getting opinions and thoughts from your team is important so you can see your content through different eyes and make improvements.
You want your content to be as fresh and effective as possible, so listening to feedback, is essential.
Complete testing to ensure success
A/B testing is a brilliant way to identify which type of content or aspect of content resonates with your audience the most. You can use this to ensure that you are posting the most effective content to drive results. In the long run, this will also save you time and money, as you can be sure that your money is spent on campaigns that will drive results.
Monitor data consistently
Monitoring social media performance in real-time is a great habit to get into. There is no point waiting until a campaign ends to see if it was successful or not; by monitoring content marketing metrics in real-time you can make changes to your strategy and hopefully improve results quickly.
Utilise AI (where appropriate)
AI is becoming frequently used within the marketing world; 80% of marketers use AI to save time on repetitive tasks and 90% use AI for customer interactions.
This can help your productivity and allow you to spend more time on other aspects of your marketing strategy. Be careful not to solely rely on AI for content creation as it can dehumanise and reduce personalisation which can in turn lead to a negative user experience and turn off your audience. Social media best practices to increase reach
Partner with other brands and influencers
Brand partnerships and influencer marketing can allow you to reach a wider audience and get your message in front of more people. It is important to choose brands/influencers who share a similar target audience to you, so you can reach more people who are interested in your brand and likely to engage.
Social media SEO
Social media can indirectly affect your brand’s rankings in the SERPs; by increasing reach, boosting engagement, driving traffic to your site and having social profiles appear on the SERPs, you can boost online visibility and enhance SEO.
There are multiple social SEO strategies you can implement. For example, optimising your social media profiles, creating shareable content and including keywords in both your profile and post copy.
Keep up to date with social media trends
Social media trends change very quickly, so keeping up to date with social media trends will help you post trending content at the right time. That way you can leverage the power of the trends, increase reach and stay relevant in the social media landscape.
Top tip: make sure the trends you choose to engage with align with your brand values/identity.
Utilise emojis
Emojis are an effective way to showcase brand personality and help highlight your tone of voice. Not only do they add an extra attention-grabbing dimension to your copy but they can also make copy easier to digest. By using emojis to break up text (i.e. they can act as bullet points), you can get your message across and your audience is more likely to take in and remember the information.
Customer experience-related best practices
Treat social media as a customer service tool
A positive user experience is essential for maintaining user engagement and growing your business. Social media should be viewed as a powerful customer service tool that offers several avenues for you to connect with your online community.
You should aim to respond to comments, direct messages and mentions as soon as possible. This way your audience feels valued and heard. Listening to your audience’s feedback is also a great opportunity to gain valuable insights into what your audience likes/dislikes about your brand.
Showcase FAQs
You want to provide users with as much information as possible, so they know if your brand is of interest to them straight away and choose to engage with you. By showcasing FAQs on your social media accounts, you can make the customer journey more seamless and hopefully provide enough information so they trust your brand and deem you credible.
Top tip: Instagram highlights are a great way to organise FAQs and showcase them in an engaging creative way at the top of your profile!
Ready to boost your brand growth?
By following these best practices, you have a high chance of achieving ultimate social media success. If you feel you need support with your social strategy, our team of paid social experts are here to help and ready to create a strategy that will drive the results you want. Get in touch with us and let’s work together to boost your brand growth by using social media. We look forward to hearing from you.
