30 Emoji Marketing Stats Every Marketer Needs to Know

Emojis can massively boost the success of your marketing campaigns when used correctly, so it’s important to stay up to date with the latest emoji marketing stats if you want to blow your competition out of the water.

From useful demographic data to insights into what users really think about brands using emojis, we’ve collated all of the must-know emoji marketing stats you need to boost your business’s online success.

At Embryo, creating innovative marketing strategies is what we do best. Our talented paid social team have the skills and expertise to help you reach your business goals – call us today on 0161 327 2635 or email [email protected].

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Top 30 Emoji Marketing Stats 2023

  1. 79% of the British population use emojis regularly.
  2. Over 10 billion emojis are sent every day across the world.
  3. 44% of consumers are more likely to purchase products that are advertised using emojis.
  4. Tweets featuring emojis increase engagement by 25.4%.
  5. Facebook posts featuring emojis increase engagement by 57%. 
  6. Instagram posts featuring emojis increase engagement by 48%.
  7. Posts that use emojis have a 33% higher share and comment rate.
  8. 78% of people think that using emojis makes you more likeable
  9. 75% of emoji users feel more connected to people who use emoji.
  10. Emails that use emojis in the subject line have a 56% higher open rate than those that use plain subject lines.
  11. More than half of emoji users say they’re more likely to look at an email that uses emojis in its headline.
  12. Push notifications that feature emojis are opened 85% more than those that only use plain text.
  13. People can process images in as little as 13 milliseconds, making emojis a useful tool for communicating emotions at a glance.
  14. 59% of consumers aged 18-34 believe companies use too many emojis.
  15. 51% of survey respondents said they’re likely to engage with a brand’s posts if they include emojis.
  16. 63% of people think positive emoji usage increases your credibility.
  17. 92% of online consumers use emojis every day.
  18. 86% of emoji users on Twitter are 24 or younger.
  19. 57% of emoji users on Twitter are women.
  20. The desire for more inclusive emojis is growing – 2 in 5 emoji users feel their identity is not represented by the current emoji options.
  21. 73% of surveyed emoji users believed that adding emojis to your messages makes you cooler, friendlier, and funnier.
  22. Emojis are processed by the brain as non-verbal information, which means we interpret them as emotional communications.
  23. 70% of people believe emojis express their feelings better than words.
  24. 91% of emoji users agree that emojis make it easier for them to express themselves.
  25. Half of emoji users use emojis differently than their intended meanings.
  26. Over 900M emojis are sent without text every day on Facebook Messenger.
  27. The most misunderstood emojis are 🤠, 🍒, and 🙃.
  28. 50% of emoji users are more likely to respond to a message if it contains an emoji.
  29. 92% of emoji users agree that emojis can be used to communicate across language barriers.
  30. According to a recent study, using emojis in casual conversation introduces feelings of enjoyment and happiness, solidifying an overall positive impression of the interaction.

Improve Your Emoji Marketing Strategies for 2024 with Embryo

Emojis have become a natural part of our language, and using them cleverly in your marketing campaigns can massively boost your brand’s online success.

The marketing experts at Embryo stay up to date with all of the latest emoji marketing stats so you don’t have to. Get in touch with our award-winning team by phone at 0161 327 2635 or email [email protected] to find out more about what we can do for your business.

Alternatively, check out some of our amazing case studies that showcase the incredible results we’ve generated for our clients over recent months.

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