PPC

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5 Scripts that will work like your own assistant

Callum Leonard

Head of PPC

Digital Marketing

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How To Build The Perfect PPC Ad

George Noon

PPC Lead

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SEO vs PPC – What is the blogosphere saying?

James Welch

Chief Innovation Officer

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

Google Shopping Feed Guides

Callum Leonard

Head of PPC

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

Google Shopping Goes Organic

Cameron Barrington

Head of Creative

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

5 Ways I Want Microsoft Ads To Improve

Callum Leonard

Head of PPC

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

Embryo Welcomes a New PPC Account Manager, George!

Shona Worsman

Senior Content Manager

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

Improving Lead Quality Using CRM Keyword Tracking

Callum Leonard

Head of PPC

Digital Marketing

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<img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" data-src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" alt="placeholder" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;"><noscript><img width="1024" height="768" src="https://embryo.com/wp-content/themes/embryo/assets/images/images/blog-placeholder.jpeg" class="" alt="placeholder">

Is Google Killing The 3rd Party Cookie All It Seems?

Sam Thomas

Analytics Consultant

Organic

Paid

Creative