Make a good first impression: How to write a top-class Instagram bio for your business
Want your business to make a good first impression on users? Writing a great Instagram bio is an effective way to ensure you start off on the right foot.
What is an Instagram bio? It is a short (150-character limit or less) description of your business / your Instagram page. It sits at the top of your Instagram page, under your username. In the paid social world, you must make an impression and a good one at that. It should give the users an idea of who you are, what your brand identity is, and what you can offer.
Are you ready to learn how to write a great Instagram bio for your business? Yes? Let’s go.
Why do Instagram bios matter?
Think about a time you went for a job interview and you were nervous about how you said ‘hello’ and how you shook the interviewer’s hand. That’s because we all know if you make a bad first impression, people can be quick to judge and that judgement can influence their decisions. You should see your Instagram bio in the same way.
It is the first thing a user will read. Because it takes users 50 milliseconds to form an impression online, it is important that you strategically use your Instagram bio to capture the attention of users and encourage them to explore your page further.
If done well, you can get your brand message across clearly and give users an idea of who you are and what you do. This gives users all the information they need, without any waffle, to determine whether they want to engage with your company or not.
You can also use Instagram bios to showcase your brand’s personality and tone; both of which are very important when resonating with your target audience and building your presence online. Making an engaging bio helps the audience feel connected to your brand and can encourage interaction and loyalty from your users.
Instagram also allows you to include a call to action (CTA) in your bio! This means users can easily visit your website, watch your video, sign up for your event or purchase your product (whatever it is you include in your CTA, it is a great way to increase conversions).
We all know how important SEO is in driving traffic to your site. You can utilise your Instagram bio to include keywords and hashtags to improve your ranking on the SERPs.
Now you can see that It’s worth investing time in making your Instagram bio great. How do you make sure an Instagram bio hits the mark? Don’t worry, we’ve got you covered.
How to write a 10/10 Instagram bio
1. Make it informative
As mentioned, this is your first chance to make a really good impression (no pressure). Therefore, your bio should tell people exactly what they need to know; who you are, what you do and what they can expect from your page.
Dulux does this well:
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You know who they are, and have an idea of what they sell and what you can expect from your page.
2. Make it easy to read
Don’t add complications to your bio; you literally don’t have enough space for it. Not everyone understands big fancy words. If you can make your language simple, you are providing a more accessible way for users to understand your brand. The more accessible you can be, the more people you can reach.
You should not only be aware of your language choices, but you should also format your bio to make it easier to read. You might include line breaks or lists to make your bio more scannable. How you present your bio also gives the reader an idea of your brand, if your bio is messy, unorganized and complicated, they will likely think the same of your company.
The bio below is accessible and designed so it is easy to read.
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3. Make it resonate
As mentioned, in any writing you produce, it needs to make the audience feel something. Using personality is a great way to differentiate yourself from competitors but also connect with the reader. From connection comes trust. The more the audience trusts you, the more likely they are to believe in your brand and engage.
Ikea adds personality in their bio. Something as simple as ‘Hej👋’ instantly highlights the brand as friendly and approachable.
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You can edit your Instagram bio at any time. If there is a new viral trend and you have a new idea to grab user attention, edit your bio to keep it fresh.
Quick fire tips
- Do your homework: make sure you know who your target audience is. Your research should tell you what they want from you, and what they’re interested in. Then use this to influence your writing choices.
- Don’t forget a CTA: What do we want from any piece of content? We want to drive results; whatever those results may be. A CTA can be added to the end of a bio as a great way to generate conversions.
- Use the ‘link in bio’ tool: Instagram allows you to add a link in your bio. You might be thinking ‘but I have multiple links I want my users to visit, how can I pick just one?’. Easy. Download a link in bio tool, like Linktree. Then you can create one link that directs users to several other links.
- Announce new events and updates: Want to build excitement and awareness of brand announcements? Pop them in your bio. As mentioned, you can change your bio whenever you want, so keep your bio up-to-date and in turn, keep your users up-to-date.
- Tag related accounts: We give you permission to name drop or ‘account drop’ in this case. If you have a new brand partner or a different Instagram account for your brand, tag it in your bio to drive traffic towards them.
- Make it easy for users to find you: If appropriate add contact information to your bio, e.g. opening hours or a phone number. You can also add a location to your bio, so users can come visit or get in touch easily.
- Make the most out of #Hashtags: you can use this tool to help users find relevant information. Even better than this, if you have a company hashtag (if you don’t, you should!) pop it in your bio and users can see all posts that have that hashtag in them, so make sure you end all posts with appropriate hashtags.
Ready to get writing?
Hopefully, you understand how important it is that you write a top-class Instagram bio and know how to do it. Here at Embryo, we can help you make the most of Instagram for your business. Get in touch and start your Instagram journey with us today.
