7 SEO Quick Wins You Can Do for Your Site
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Do you find yourself looking for some SEO quick wins to incorporate into your SEO strategy? If so, then this article is perfect for you.
You might’ve heard that SEO is a long-term approach compared to other digital marketing channels, whilst that is somewhat true, there are plenty of short-term wins you can incorporate into your new SEO strategy to give your site the boost it deserves!
At Embryo, our team of SEO experts will look at ways to improve a website’s organic performance through a range of short and long-term approaches. If this sounds like something you would benefit from, feel free to give us a call at 0161 327 2635 or email info@embryo.com. But, before you do that, make sure to give this article a read, as there could be some SEO quick wins that you too could easily implement.
1. Find Unlinked Mentions
The first quick win you can look to incorporate into your SEO campaign is ‘unlinked mentions’. Now, if you haven’t heard of these before, it’s simply finding where your brand has been mentioned on the web without it being linked to.
One of the main pillars of SEO is backlinks (a link from an external website back to yours), so turning these unlinked mentions into backlinks could be a great way to strengthen your domain.
Admittedly, this tactic works best with bigger brands, but there’s nothing stopping you from giving it a go! Simply head over to the ‘content explorer’ in Ahrefs and type in your brand name in quotation marks. Then click ‘in content’ on the search dropdown bar. Next, click the ‘highlight unlinked’ filter option and add your domain. Once you have your results, review those pages and look for unlinked mentions of your brand.
However, make sure to avoid low-quality sites, pages talking negatively about your brand and sites that already link to you that the tool didn’t pick up.
To get the full benefit of unlinked mentions you should look to set up alerts in Ahrefs so you can quickly react to any new unlinked mentions. Here’s a resource that will help you to set up the Ahrefs Alerts.
2. Work on Improving Page 2 Rankings
If you own a website, then you’ll know how competitive it is to attract valuable traffic to your website via your organic rankings. To understand this further, Sistrix carried out a study that states the top 3 results receive 55.2% of all traffic.
Thankfully, with this SEO quick win, you are part way there! If you already have rankings that are on page 2, then that means Google likes your content. However, it also means that it’s not good enough yet, to belong within the first page results.
To turn this into a quick win for your website, simply go to one of your SEO tools and review your keyword rankings. Then filter them by positions 11-20, this will show you terms that you rank for on page 2.
From here you’ll need to find a way to improve your page to better its chances of ranking on the first page of Google for that specific keyword.
Here’s a Few Things You Can Check:
- Has the page been well-optimised for the page two-term?
- Can you implement more internal links to that page using keyword-rich anchor text?
- Does your page need updating with new information?
- Do competitors’ pages include information yours doesn’t?
- Can you incorporate keyword clusters?
- Could you add more rich media?
Once you’ve made your changes, analyse your results and continue to make improvements until you feature on page 1 for your desired term.
3. Reclaim Lost Links
Reclaiming lost links is another way to incorporate SEO quick wins into your overall strategy. As mentioned previously, backlinks are one of the key pillars of SEO success. Earning links is arguably one of the hardest parts of SEO, and mastering it can take years to accomplish. But, before you go out and try to build some links to your website, it’s probably best to check that you aren’t losing any of the link strength that’s been built in the past.
The main way to check this is to see if your website has any 404 error pages, and more importantly ones with backlinks. Ultimately, if your 404 pages have backlinks, it’s effectively wasted as those pages are unable to pass link strength throughout the site.
To combat this, you’ll want to find all the 404 pages that exist on your site and filter them by the number of backlinks. The pages with backlinks can then be 301 redirected to another active relevant page. This will help to pass link strength throughout your site that was previously lost through broken pages.
4. Strengthen Internal Linking
We’ve just spoken about reclaiming lost external links, but now it’s time to take a look at internal linking. Internal linking is an SEO tactic that is often overlooked, or not utilised to its full potential. It involves linking from one page of your website to another, check out some of the benefits below.
Benefits of Internal Linking
- They help to pass link strength from one page to another
- You can target internal links to key pages with specific anchor text
- It helps search engines to effectively crawl your website
- They help to provide a structural hierarchy of navigation
- They improve user experience and browsing accessibility
From the above benefits, it seems like a no-brainer to start implementing regular internal linking into your SEO campaigns. You can find internal linking opportunities by a simple site command, which involves your domain and a term that’s relevant to the page you would like to build internal links to.
Let’s say we would like to add internal links to our Organic SEO service page, a site command like the one below would help us to find relevant pages to link from.
site:https://embryo.com/ “organic seo”
5. Remove or Edit Old Content
Do you ever find yourself being embarrassed when looking through your old work and comparing it to the standard you produce now? If so, you will likely experience that feeling again following this next SEO quick win.
Google doesn’t like ‘fluff’ content that’s classed as low quality – it doesn’t just mean your page is low quality, but it also impacts the overall quality of your website – meaning it will be harder to rank in the SERPs. From here, you will need to collect a list of pages that you should either edit or remove from your site.
Factors to Consider When Reviewing Old Content
- Is the content ‘thin’ with very little word count on the subject matter?
- Does your article provide outdated information?
- Is your piece not fully optimised for a focused term?
- Does your page no longer match the correct search intent?
- Does the page rank for any terms/receive organic traffic?
- Is your page insightful and unique compared to similar pieces on the web?
- Does it contain basic errors like poor spelling, formatting and readability?
Ultimately, how you’d like to approach your content is down to you. However, if the piece you are looking at used to bring in traffic/engagement, an update might be what’s required to give it a little boost.
If your content doesn’t get any traffic and doesn’t rank well for any key terms, then a full rewrite might be needed to revive the content piece!
6. Set up a Google Business Profile
If you don’t have a Google Business Profile set up, then I’d suggest you get one created. Having a Google Business profile will provide local listings of your business on Google maps and local search results.
If you want to rank well locally, then a Google Business profile is essential.
Claiming your Google Business profile is fairly straightforward and doesn’t take long to do. However, it’s important to consistently review your profile and make sure it’s fully up to date at all times.
7. Work on Optimising Meta Titles and Descriptions
Meta titles and descriptions are one of the first things search engines and users look at when coming across your page. A well-crafted meta title and description will provide users and search engines with information about the page.
Therefore, it’s important to draft out a descriptive, catchy and concise meta title and description that will help to boost your click-through rate.
You can simply run a crawl on your website to find pages that need a lot of attention – these include:
- Meta titles or descriptions missing
- Meta titles or descriptions which are too long/short
- Meta titles or descriptions that have been duplicated
Afterwards, you can look at your other pages to make sure they follow best practices to further improve your click-through rate success!
SEO Quick Wins: The Speedy Path to SEO Triumph
I hope this article helps to emphasise that SEO doesn’t always have to be a long game. There are plenty of quick wins you can take advantage of to help push your organic performance in the right direction.
If you have any questions about any of the above SEO quick wins or are struggling to carry them out for your own website. Feel free to get in touch with our team of SEO experts at Embryo, by calling 0161 327 2635 or email info@embryo.com.
