5 best SEO book recommendations of 2024 you need for your bookshelf
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Whether you’re new to SEO or you’re approaching your tenth year, it’s always good to know your history and keep up with the latest trends. So, with this, I’ve looked at the top 5 SEO books of 2024 that you need for your bookshelf.
1. SEO For Beginners: An Introduction To SEO Basics by Search Engine Journal
- Source: Search Engine Journal
If you’re in SEO, you would have heard of of probably spent a lot of time on Search Engine Journal. It is the home of the latest search engine news, from summarising the latest changes to Google documents to giving them into Google best practices.
Why is it worth reading?
Their book ‘SEO For Beginners: An Introduction To SEO Basics’ will teach you everything SEO from the history of SEO, to how to understand user intent, and which SEO conferences you should add to your calendar.
And when you’re done with that book, have no fear; they have a second book called A Complete Guide to SEO.
Where to find: Search Engine Journal
Cost: FREE
Search Engine Journal LinkedIn
Search Engine Journal newsletter
Where else do I recommend looking at SEO for beginners?
If you’re starting out, my colleague Cara recommends these video SEO tutorials if the video is more your thing. If you like to read and want more, Embryo’s SEO blogs always contain our take on the latest changes in SEO.
2. The Art of SXO by Zuzanna Krüger
- Source:The Art of SXO by Zuzanna Krüger
I couldn’t mention SEO books without mentioning The Art of SXO by an older colleague of ours, Zuzanna Krüger. Zuz worked from Embryo for a few months and shared her knowledge and wisdom on everything from AI to Search Experience Optimization (SXO).
Why is it worth reading?
Zuzanna brings SEO to life by examining how your design and content can optimise the search experience for both your customers and crawlers. She uses cases from HubSpot and Optimizely and shares advanced SXO techniques you won’t find anywhere else.
Where to find: Amazon
Cost: £37.99 (Kindle) and £24.33 (paperback)
What are people saying about The Art of SXO by Zuzanna Krüger?
“This book is a diamond for the thinking entrepreneur. The live examples and tips helped me immediately implement some elements on my site.” – Source: Igor on Amazon
3. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW by Roger Bryan
- Source: Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW by Roger Bryan
If you’ve spent over five minutes on TikTok in my ‘gen-z vs. millennial’ algorithm, you’ll know that mobile-friendly indexing on SEO is vital. We are saying goodbye to the millennial mentality of “this is a desktop purchase” and hello to purchasing EVERYTHING on mobile. With local SEO being primed for mobile search engine results and customers searching more on mobile to find local businesses that suit their needs, local SEO is a strategy every business should consider.
Why is it worth reading?
Roger Bryan’s Local SEO Secrets remains among the highest local SEO books on many book review websites. He dives into Google My Business listings and gives you a handy step-by-step local SEO checklist.
Where to find: Amazon
Cost: £1.45 (Kindle) and £10.94 (paperback)
Are you considering local SEO? Embryo has a track record of creating successful local SEO strategies where we provide your customers with an easy route to reaching your business.
Still unsure about local SEO? Jamie Beatty, one of our organic leads, discusses his seven reasons why local SEO should be part of your strategy, from increasing your brand awareness to getting ahead of your competitors.
4. The SEO Blueprint: How to Get More Organic Traffic Right NOW by Ryan Stewart (Author), David Krevitt (Author), Julia McCoy (Foreword)
- Source: The SEO Blueprint: How to Get More Organic Traffic Right NOW by Ryan Stewart (Author), David Krevitt (Author), Julia McCoy (Foreword)
While not a ‘starter-for-ten’ book, this book is ideal for the little details to get your website ranking when you’ve exhausted everything else. With expertise from Ryan, David, and Julia, ‘The SEO Blueprint’ covers everything from how to use your competitors to your advance to 15 errors that might be hiding away and ruining your chances at ranking.
Why is it worth reading?
This book is ideal for all SEOs working in-house or in an agency who are looking for a foolproof read focused on actionable steps and tools to enhance and grow their SEO strategies.
What are people saying about The SEO Blueprint by Ryan Stewart, David Krevitt, and Julia McCoy?
“What this book does well is it makes you question why you’re doing what you’re doing… It’s going to allow my colleagues to know which pages are being worked on and why.“ – Source: Dean on Good Reads
“I’ve been working in the SEO industry for 10+ years – this is by far the best book on the subject that I’ve read.” – Source: Brent on Good Reads
Where to find: Amazon
Cost: £1.47 (Kindle) and £9.32 (paperback)
Ryan Stewart’s LinkedIn and Website
David Krevitt’s LinkedIn and Website
Julia McCoy’s LinkedIn and Website
5. Community Building for Marketers: How to Connect, Engage and Foster Growth by Areej AbuAli
- Source: Community Building for Marketers: How to Connect, Engage and Foster Growth by Areej AbuAli
This is a cheeky ad, as this book technically isn’t out yet. However, if you’re in SEO, especially if you’re a woman in SEO, you would have or certainly should have heard of Areej AbuAli.
Areej set up the Women In Tech SEO community exclusively for people of marginalised genders — women, non-binary folks, and transgender men, among many other gender-expansive identities.
Why is it worth reading?
Starting as a small community five years ago, Areej has grown the Women in Tech SEO to a huge one with 26k followers on LinkedIn and digital marketing conferences in London, Portland, Philadelphia, Berlin, and Melbourne.
What she doesn’t know about community building for marketers isn’t worth knowing, which is why this book will be my first SEO book buy of 2025.
Where to find: Amazon
Cost: £26.99 (kindle) and £26.99 (paperback)
Areej AbuAli’s LinkedIn and Website
So there we have it, my top 5 SEO books of 2024 that you need for your bookshelf. The collection ranges from beginner’s guides to technical books for those of us who are further along in our SEO careers.
Outside of SEO books, where else can I find resources?
SEO is changing every day, but there are so many resources outside of SEO books for you to develop your SEO knowledge.
One of my favourite resources to recommend to beginners is LearningSEO.io. Aleyda Solis kindly set up this website to combine the thousands of free resources in a quick and easy directory. Thank you, Aleyda!
If Digital PR is your area of SEO expertise, our Digital PR Lead, Alice Walker-Gibbons, recommends signing up for The Digital PR Observer for all the latest Digital PR news.
Finally, our Chief Innovation Officer, Jame Welch, always “suggests that people read seo-theory.com in reverse order from about 2009” for a bit of bedtime reading.
And if all that seems too much, it isn’t for us here at Embryo! We have a wealth of experience across all areas of SEO and the historical knowledge and experience to know what works and doesn’t work.
If you’re looking for an SEO digital marketing agency, please get in touch. We can create an SEO strategy to grab your customers’ attention and grow your business.
