100 of the most searched keywords for the finance industry

When it comes to executing successful organic SEO campaigns, it’s important to have insight into the keywords that you’ll be targeting. As such, keyword research at the initial stages of campaigns is incredibly important.

In this blog, we’ve provided a snippet of the top keywords within the finance industry. Of course, this industry encompasses lots of different areas so, with that in mind, we’ve picked five areas to focus on – business loans, insurance, investment, asset finance, and accountancy. In each area, we’ve picked out 20 of the top keywords.

That being said, we’ve taken out branded keywords, and keywords that are very similar in variation, to provide a better overview. These overviews will hopefully provide insights into the demand and keyword difficulty for each term, as well as the different intentions that they show.

After providing the keyword data, we’ll discuss these different intentions and how your content can be written with these in mind!

Here at Embryo our team of content writers have a proven history of helping businesses in the finance industry by targeting many of these 100 keywords that you see below in their organic marketing campaigns. If you’d like our experts to help you create content for your finance business then get in touch by clicking the button below, emailing info@embryo.com or calling 0161 327 2635.

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Keywords to take note of in the finance industry

Business loans

• business loans – search volume: 22,200 / difficulty: 60
• loan for business – search volume: 22,200 / difficulty: 63
• business bounce back loans – search volume: 8,100 / difficulty: 50
• loan for small business – search volume: 8,100 / difficulty: 43
• start a business loan – search volume: 6,600 / difficulty: 45
• business loans uk – search volume: 6,600 / difficulty: 48
• small loans for business – search volume: 5,400 / difficulty: 39
• startup business loans – search volume: 5,400 / difficulty: 45
• business loans startup – search volume: 5,400 / difficulty: 45
• government business loan – search volume: 5,400 / difficulty: 45
• business interruption loans – search volume: 4,400 / difficulty: 48
• loans for starting up a business – search volume: 4,400 / difficulty: 45
• calculate business loan – search volume: 3,600 / difficulty: 41
• business loan calculators – search volume: 3,600 / difficulty: 40
• government small business loan – search volume: 2,900 / difficulty: 45
• government loan small business – search volume: 2,900 / difficulty: 44
• gov loan for small business – search volume: 2,900 / difficulty: 46
• loan calculator business – search volume: 2,900 / difficulty: 41
• government loan for small business – search volume: 2,900 / difficulty: 47
• small business loan government – search volume: 2,900 / difficulty: 45

Insurance

• insurance on car – search volume: 550,000 / difficulty: 69
• travel insurance – search volume: 450,000 / difficulty: 65
• quotes insurance car – search volume: 201,000 / difficulty: 68
• insurance car comparison – search volume: 165,000 / difficulty: 69
• cheapest insurance for car – search volume: 165,000 / difficulty: 64
• car insurance comparisons – search volume: 165,000 / difficulty: 69
• insurance for pets – search volume: 135,000 / difficulty: 67
• holiday insurance – search volume: 110,000 / difficulty: 65
• insurance checker car – search volume: 110,000 / difficulty: 56
• life insurances – search volume: 110,000 / difficulty: 68
• temporary insurance for car – search volume: 90,500 / difficulty: 60
• is my car insured – search volume: 90,500 / difficulty: 55
• pet insurance – search volume: 90,500 / difficulty: 63
• my car insurance – search volume: 90,500 / difficulty: 66
• life insurance – search volume: 90,500 / difficulty: 67
• insurance home – search volume: 90,500 / difficulty: 69
• vans insurance – search volume: 60,500 / difficulty: 58
• day insurance – search volume: 60,500 / difficulty: 61
• public liabilities insurance – search volume: 49,500 / difficulty: 64
• house insurances – search volume: 40,500 / difficulty: 69

Investments

• investments – search volume: 60,500 / difficulty: 68
• national savings and investments – search volume: 22,200 / difficulty: 65
• best investments – search volume: 22,200 / difficulty: 68
• investment banking – search volume: 14,800 / difficulty: 66
• fidelity investments – search volume: 14,800 / difficulty: 76
• investment calculator – search volume: 14,800 / difficulty: 65
• property investments – search volume: 12,100 / difficulty: 50
• stocks how to invest – search volume: 9,900 / difficulty: 52
• invest in amazon – search volume: 9,900 / difficulty: 50
• investments in the uk – search volume: 9,900 / difficulty: 50
• best cryptocurrency to invest in 2021 – search volume: 8,100 / difficulty: 50
• real estate investment trusts – search volume: 8,100 / difficulty: 49
• foreign direct investment – search volume: 6,600 / difficulty: 53
• investments in gold – search volume: 6,600 / difficulty: 50
• investments isa – search volume: 6,600 / difficulty: 50
• public investment fund – search volume: 6,600 / difficulty: 50
• investment management agreement – search volume: 6,600 / difficulty: 43
• investing in bitcoins – search volume: 5,400 / difficulty: 49
• invest in bond – search volume: 5,400 / difficulty: 46
• bonds as an investment – search volume: 5,400 / difficulty: 49

Asset finance

• asset finance – search volume: 3,600 / difficulty: 37
• asset finance solution – search volume: 320 / difficulty: 11
• business asset finance – search volume: 210 / difficulty: 22
• asset finance brokers – search volume: 170 / difficulty: 7
• asset based financing – search volume: 140 / difficulty: 21
• asset finance definition – search volume: 70 / difficulty: 19
• asset finance for new business – search volume: 50 / difficulty: 14
• construction asset finance – search volume: 50 / difficulty: 3
• commercial and asset finance – search volume: 50 / difficulty: 12
• types of asset finance – search volume: 40 / difficulty: 15
• car asset finance – search volume: 40 / difficulty: 10
• benefits of asset finance – search volume: 40 / difficulty: 10
• primary asset finance – search volume: 40 / difficulty: 4
• asset finance manchester – search volume: 30 / difficulty: 13
• asset finance london – search volume: 30 / difficulty: 12
• assets finance company – search volume: 30 / difficulty: 21
• structured asset finance – search volume: 30 / difficulty: 17
• lease and asset finance – search volume: 30 / difficulty: 11
• asset management finance jobs – search volume: 30 / difficulty: 4
• asset finance international – search volume: 30 / difficulty: 7

Accountancy

• personal tax accountants – search volume: 110,000 / difficulty: 30
• accountants near me – search volume: 22,200 / difficulty: 50
• chartered accountants – search volume: 9,900 / difficulty: 37
• software for accountants – search volume: 5,400 / difficulty: 45
• firms of accountants – search volume: 3,600 / difficulty: 37
• financial accountants – search volume: 2,900 / difficulty: 31
• tax accounting – search volume: 2900 / difficulty: 46
• accountancy qualifications – search volume: 2,900 / difficulty: 41
• online accounting courses – search volume: 2,900 / difficulty: 45
• online accounting course – search volume: 2,900 / difficulty: 45
• accounting for small business – search volume: 2,900 / difficulty: 48
• accountants for self employed – search volume: 2,900 / difficulty: 34
• business accounting online – search volume: 2,400 / difficulty: 53
• business tax accountants – search volume: 2,400 / difficulty: 23
• trading accounting – search volume: 2400 / difficulty: 41
• free accounting softwares – search volume: 2,400 / difficulty: 51
• business tax accounting – search volume: 2,400 / difficulty: 36
• business tax accountant – search volume: 2,400 / difficulty: 27
• how to become an accountant – search volume: 2,400 / difficulty: 45
• what does an accountant do – search volume: 2,400 / difficulty: 47

Writing finance content for different intent

Keywords have different intent behind them, and therefore analysing this intent is crucial when you’re looking at the right keywords to target. Intent informs any good strategy – without looking closely at intent, you run the risk of ranking for things that might not bring the right traffic to your site and, in other words, the right people who you’d hope to be potential clients or customers.

When looking at intent, it’s important to think like your ideal customer – what would they want to know? If they’re close to the point of purchase, what would they like to see? If they’re asking a question (a long-tail keyword) and want some more information before completing a purchase, what additional information would they need?

If you have a keyword and want to know what intent lies behind it, you can simply Google that keyword to see what comes up in the SERPs. Is it all informational? Or is it more commercial?

Google now holds intent in very high regard – the Helpful Content Update of September 2022 saw Google place great importance on useful, relevant content. As such, providing content that matches the user intent is vital here.

Informational (usually through blog content e.g. help guides)

This line of intent essentially pertains to users wanting to know more about something – in other words, they are seeking information. In the context of finance, this might be information about different types of business insurance, the benefits of asset finance, or the process of starting up a business using a business loan.

Based on the specifics of this intent, Google will change its SERPs to deliver users the relevant information that they need. For instance, if users are looking for a ‘how to’ guide, Google might display a video as the top result on the page.

Other examples of informational queries include:

• ‘best cryptocurrency to invest in’
• ‘stocks how to invest’
• ‘how to become an accountant’

Transactional (e.g. product pages)

A transactional query is usually from a user that intends to make a purchase. By the time a user comes to make this query, they’re likely in a position to know what they want to buy, and are therefore prepared to buy it relatively soon.

As such, many transactional keywords are simply just product names.

This transaction mainly pertains to eCommerce businesses – if you sell products online, you need to make sure you’re tapping into this intent and targeting keywords that are transactional queries.

Commercial (e.g. guide pages ‘best X for…’)

Commercial intent lies somewhere between information and transactional. These types of queries are usually from users that are interested in making a purchase but just need some more information first before making a final decision.

As such, the people that fall into this category usually just need more convincing that a certain product is good and right for them. With that in mind, it’s up to your site to deliver relevant, informational content that gives them all of the information that they need to make them feel educated and confident in their purchasing decision.

By delivering this content to them, users are more likely to remember your brand when the time comes to make a purchase, given that you were there serving them information when they were higher up the buyer funnel.

Looking to expand your online visibility within the finance sector? We’d love to hear from you…

Here at Embryo, we’ve helped businesses within the financial sector to expand their online visibility with carefully crafted campaigns that expand keyword reach, improve rankings, and generate leads. Not only do we do this with organic campaigns, but through PPC and Paid Social, as well as Digital PR for brand awareness.

If you’d like to chat with our team about how they can help you, please feel free to drop us an email at info@embryodigital.co.uk, or give us a call at 0161 327 2635.

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