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Sam Thomas

Our GA4 and analytics expert Sam has a wealth of knowledge which he uses to ensure Embryo and our clients have access to deeper insights that form the basis of our strategies. Not only does his crucial insights help create effective, month-long strategies for our clients, but his proactive approach also helps us to forecast, discover unexpected issues, and find opportunities within the data.

digital marketing resources

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Digital marketing

8/10/2025

20 essential digital marketing resources

Analytics for data growth

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Analytics

28/07/2025

Leveraging analytics for performance growth

predictive marketing for customer needs

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Analytics

Digital marketing

30/06/2025

Predictive marketing: Anticipating customer needs

Discover how to fix this common problem in GA4

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Analytics

15/10/2024

How to fix unassigned traffic in GA4

Here are many ways to find orphan pages

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SEO

27/08/2024

How to find and fix your website’s orphan pages

Google first party analytics

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Analytics

Data

18/07/2024

Why Google’s ‘first-party mode’ for tags could help improve your tracking

Discover more about GA4 metrics

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Data

26/06/2024

All the GA4 metrics that matter

In-app Advertising

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Stats

17/10/2023

In-app advertising stats you need to know

magnifying glass image

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SEO

23/02/2023

Recovering Your SEO After a Website Migration

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