100 of the top-ranking keywords in women’s fashion

Identifying what keywords you want your website to rank for is vital to any successful SEO campaign. Keyword research at the beginning of every campaign deciphers exactly what keywords your website will rank for.

In this blog, we will discuss some of the top-performing keywords within the women’s fashion industry. Due to the industry including lots of different areas, including types, colours, sizing, and not to forget intent, we have picked five areas to focus on – dresses, loungewear, jewellery, jackets, and jeans. Out of each area, we have chosen the top 20 keywords.

For this particular post, we have focused on a mix of commercial and transactional keywords as the keywords within the women’s fashion industry best match this intent.

Further on in the post, after reviewing the target keywords data, including search volume and keyword difficulty, to analyse the demand for certain keywords and the likelihood of ranking in top positions for them, we will touch upon different keyword intent and how your content and strategies should be tailored around this to bring the correct eyes to the site.

At Embryo, our team of skilled content writers has experience in assisting businesses operating within the women’s fashion industry to rank for many of the keywords listed below. If you are interested in our experts supporting you with your organic marketing campaign within the women’s fashion industry, then please get in touch by emailing info@embryo.com or call us on 0161 327 2635.

Focus keyword areas in the women’s fashion industry

Dresses

Jackets

Jeans

Loungewear

Jewellery

Women’s fashion content for different intent

It’s important to remember that each keyword will have a different intent behind it, and this is crucial to remember when you’re looking at what keywords you are looking to target when writing your content. Not targeting the right intent/keyword when writing your content can result in you bringing the wrong users to your site which means sessions and traffic levels to the site will be high but the impact on your bottom line: conversions and revenue are low and this is what the majority of business within the fashion industry will want to see grow.

It’s fair to say that the fashion industry will be dominated by transactional intent-based keywords as the user is looking for a purchase at the end of it. However, users can often ask questions before getting to that stage of their buying journey, and this is where longer-tail keywords through informational-based content pieces, such as blogs, are introduced.

If you are ever struggling to work out what intent a keyword is, there are several ways you can find out. The first is just manually checking the SERP; if product/collection pages are appearing, it will be transactional. However, if blog posts appear, they will be informational. You can also use the keyword explorer section in tools like AHREFs to further analyse different URLs and keyword variations.

Types of information-based content you can produce for the women’s fashion industry

This type of intent is otherwise known as “messy middle content”. It is the stage where users want to know more about making their purchase, so they ask questions, and therefore the keywords become longer tail and more question-led.

The majority of informational content will usually be done through blog content, and in the content of the women’s fashion industry, they can usually look like “how to style wide leg trousers” or “fashion trend reports”.

It’s important to note that we can provide different types of informational content to help the user.

Styling guides

• How to Style Wide-Leg Trousers
• Outfit Ideas By Season

Fashion trends

• Top fashion trends for women in 2025
• Women Celebrity Style Trends Analysis

Sizing and fit education pieces

• Size Guides
• Fabric Comparisons

Transactional-based content

Transactional-based keywords are generally from users who are much further along their purchase journey and therefore are in a position to buy. The user may have engaged with our informational-based content at an early stage however now they have reached our product page and are ready to purchase.

These keywords are normally the names of products and are mainly appropriate for e-commerce businesses. Ecom business’s main KPI from an organic perspective is normally improving traffic to the site to help increase organic revenue so if this is appropriate to your business you need to make sure you include transactional keywords in your SEO strategy.

Informational vs commercial content

People can often get confused between commercial and informational content as they believe that all of the pieces are giving information to the user. It’s important to note that information-style blog content is (Great for SEO, trust building and top-of-funnel traffic). Whereas commercial content focuses more on (conversions and is really good for bottom-funnel traffic).

Examples of commercial content types in the women’s fashion industry could consist of:

Product reviews and comparisons

• Brand / Product Reviews
• Side by Side Comparisons
• Try-on haul content

“Best of” lists

• Top Affordable Fashion Items
• Best women’s jackets, shoes, and loungewear in 2025

Shopping and budgeting tips

• Shopping Hacks
• Where to find x on a Budget

Are you looking to increase organic revenue in the women’s fashion sector

If you’re looking to build a content funnel for your business it is useful to start with informational content to help generate initial organic traffic to the site then link to commercial or product pages for an increase in revenue/conversions.

For help on expanding website visibility, improving keyword reach and increasing revenue for not only your organic campaign but also through PPC, Paid Social and Digital PR then chat with our team by emailing us at info@embryodigital.co.uk or call us on 0161 327 2635.

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