100+ home lighting keywords and content to create with them
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Identifying which keywords to include on your website service pages, blogs, social media content, and PPC ads can be difficult to know what’s right, especially in such a creative-led industry like home lighting. Yes, images and videos are key in this industry, but are they ever going to get found if your keywords don’t match what consumers are searching for?
Consumers are buying their home lighting with multiple things to consider: price, style, trends, compatibility, design, and fittings. Then there are the extra options of smart home lighting, dimmable lights, chrome finishes, and bulb warmth… a lot to consider.
Your website (and all other content you put out there) has to provide consumers with useful, insightful, expert content that can help them along their buyer journey, with you at the centre of it.
Google also has to recognise your services as trustworthy in order to rank you highly on the SERPs. This is where SEO and keyword research come in…
Using Ahrefs, we have identified the top ranking keywords in the home lighting sector, for informational, transactional and commercial intent. Not only have we broken down the top-ranking keywords into different sections, but included some ideas for how to create useful content around them based on user intent.
While this list looks very top-level, an SEO agency like Embryo could delve deeper into keyword research more specific to your products and expertise, targeting niche Google searches and optimising for certain keywords.
Want to know more about how we help businesses in the home lighting industry stay visible online? Get in touch with us today.
How to understand the following keywords
What is keyword difficulty?
This is an estimate of how competitive it is to try and rank for this specific keyword against other websites and competitors.
What is search volume?
The search volume indicates, on average, how many users have searched for a phrase over the past month. The results below are UK-specific.
Top home lighting keywords by search volume
| Keyword | Keyword difficulty | Search volume |
| ceiling lights | 5 | 51000 |
| led lights | 36 | 42000 |
| wall lights | 6 | 37000 |
| lights | 44 | 21000 |
| bathroom lights | 1 | 17000 |
| fairy lights | 5 | 17000 |
| kitchen lights | 3 | 15000 |
| outside lights | 7 | 12000 |
| led ceiling lights | 0 | 12000 |
| plug in wall lights | 0 | 9400 |
| lights for fun | 0 | 9100 |
| bathroom ceiling lights | 0 | 8200 |
| flush ceiling lights | 0 | 8100 |
| living room lights | 0 | 7600 |
| security lights | 4 | 7000 |
| kitchen ceiling lights | 1 | 6600 |
| bedroom lights | 0 | 6500 |
| ceiling lights for living room | 1 | 6300 |
| black ceiling lights | 0 | 6300 |
| battery operated wall lights | 0 | 6200 |
Top keywords by room
‘Living room’
| Keyword | Keyword difficulty | Search volume |
| living room lights | 0 | 7600 |
| floor lamps for living room | 7 | 6700 |
| ceiling lights for living room | 1 | 6300 |
| wall lights for living room | 4 | 5600 |
| table lamps for living room | 0 | 5400 |
| lamps for living room | 1 | 3200 |
| living room lighting | 1 | 2700 |
| living room lamp | 5 | 2400 |
| living room lamps | 1 | 2300 |
| living room wall lights | 1 | 2300 |
| lights for living room | 1 | 2000 |
| standing lamp for living room | 8 | 1800 |
| living room lighting ideas | 5 | 1800 |
| wall lights living room | 2 | 1600 |
| living room light | 1 | 1500 |
‘Bathroom’
| Keyword | Keyword difficulty | Search volume |
| bathroom lights | 1 | 17000 |
| bathroom light | 1 | 12000 |
| bathroom ceiling lights | 0 | 8200 |
| bathroom wall lights | 0 | 5400 |
| bathroom lighting | 1 | 3600 |
| bathroom light fixtures | 1 | 2600 |
| led bathroom lights | 0 | 2500 |
| bathroom ceiling light | 1 | 2300 |
| bathroom wall light | 0 | 2000 |
| bathroom light fittings | 1 | 1800 |
| bathroom spotlight | 0 | 1700 |
| bathroom downlights | 1 | 1500 |
| bathroom spotlights | 0 | 1500 |
| bathroom lighting ideas | 2 | 1500 |
| bathroom led lights | 1 | 1200 |
‘Kitchen’
| Keyword | Keyword difficulty | Search volume |
| kitchen lights | 3 | 15000 |
| kitchen ceiling lights | 1 | 6600 |
| kitchen lighting | 3 | 4300 |
| kitchen lighting ideas | 1 | 3400 |
| kitchen light | 2 | 3200 |
| kitchen light fittings | 1 | 2300 |
| kitchen pendant lighting | 1 | 1800 |
| under cupboard kitchen lights | 0 | 1700 |
| kitchen spotlights | 0 | 1600 |
| kitchen under cabinet lighting | 2 | 1600 |
| kitchen island lights | 0 | 1400 |
| under cabinet kitchen lighting | 1 | 1400 |
| kitchen lights ideas | 1 | 1400 |
| kitchen light fixtures | 0 | 1300 |
| kitchen wall lights | 0 | 1200 |
‘Bedroom’
| Keyword | Keyword difficulty | Search volume |
| bedroom lights | 0 | 6500 |
| led lights for bedroom | 0 | 5900 |
| bedroom ceiling lights | 5 | 5900 |
| bedroom wall lights | 4 | 4100 |
| wall lights for bedroom | 1 | 3500 |
| bedroom lamps | 12 | 2500 |
| bedroom lighting ideas | 0 | 2500 |
| bedroom light | 1 | 2300 |
| bedroom lighting | 0 | 2200 |
| bedroom light fittings | 5 | 1900 |
| fairy lights bedroom | 0 | 1600 |
| fairy lights for bedroom | 2 | 1500 |
| bedroom lamp | 12 | 1400 |
| bedroom ceiling light | 5 | 1200 |
| bedroom feature wall | 0 | 1100 |
Top 10 keywords by positioning
‘Table’
| Keyword | Keyword difficulty | Search volume |
| table lamp | 20 | 18000 |
| table lamps | 8 | 15000 |
| rechargeable table lamp | 0 | 5500 |
| table lamps for living room | 0 | 5400 |
| lamp table | 1 | 4900 |
| bedside table lamps | 11 | 4300 |
| table lamp shades | 1 | 4000 |
| table lamps uk | 10 | 3700 |
| dressing table with mirror and lights | 0 | 2800 |
| large table lamps | 3 | 2200 |
‘Wall’
| Keyword | Keyword difficulty | Search volume |
| wall lights | 6 | 37000 |
| plug in wall lights | 0 | 9400 |
| wall light | 4 | 8000 |
| rechargeable wall light | 0 | 6200 |
| battery operated wall lights | 0 | 6200 |
| battery wall lights | 0 | 5600 |
| wall lights for living room | 4 | 5600 |
| bathroom wall lights | 0 | 5400 |
| bedroom wall lights | 4 | 4100 |
| wall lights uk | 3 | 3900 |
‘Ceiling’
| Keyword | Keyword difficulty | Search volume |
| ceiling lights | 5 | 51000 |
| led ceiling lights | 0 | 12000 |
| ceiling light | 8 | 11000 |
| bathroom ceiling lights | 0 | 8200 |
| flush ceiling lights | 0 | 8100 |
| kitchen ceiling lights | 1 | 6600 |
| ceiling lights for living room | 1 | 6300 |
| black ceiling lights | 0 | 6300 |
| bedroom ceiling lights | 5 | 5900 |
| ceiling lights uk | 6 | 4100 |
‘Floor’
| Keyword | Keyword difficulty | Search volume |
| floor lamp | 11 | 41000 |
| floor lamps for living room | 7 | 6700 |
| black floor lamp | 0 | 5800 |
| floor lamps uk | 12 | 4400 |
| gold floor lamp | 0 | 3100 |
| led floor lamp | 0 | 2800 |
| floor lamp with shelves | 0 | 1800 |
| uplighter floor lamp | 0 | 1700 |
| floor lights | 12 | 1600 |
| unusual floor lamps | 0 | 1600 |
How to use these keywords in your content
Add trust signals
For many buyers in the home lighting industry, your products are going to be a long-term investment. Because who wants to change their ceiling lights every year?
There are many factors that could influence what a search user thinks is a top-quality product. You could include reviews and client testimonials to let potential customers see what people who have been in their shoes think of your products
Industry awards and recognitions are also great trust signals to include on your website. Presenting yourself as an industry leader could put you a step ahead of a competitor.
Add things on your website about secure delivery, secure payments and any guarantees that you offer. Knowing that your brand is going to be there if something goes wrong, can solely make a consumer choose you over a competitor.
Safety content
While this blog hasn’t delved deep into question-based searches, there will be thousands of people out there who have queries about home lighting.
For example, a user might be searching for ‘fairy lights bedroom’, but they might also be thinking about the fire safety of fairy lights, how to safely hang them and if they are suitable for children under 3.
This is where home improvement stores like B&Q and Wickes do well, as they provide the customer with the answer, as well as the product.
Make sure that you are writing content on your site that provides users with extra content about your products and the industry in general. The more that your brand can speak about the wider topic, give tips and hints, create guides, and answer FAQs, the more likely a customer is to trust and buy your product.
Problem-solving and guides
You need to equip your customers with the knowledge to make smart decisions based on their circumstances. This type of content also positions your business as an expert and builds long-term relationships.
Installation and maintenance guides: Provide practical advice on how to install fixtures or maintain different types of lights. This builds confidence in a customer’s ability to use the product and reduces post-purchase issues.
Keyword ideas: “how to install a ceiling fan with light,” “changing an LED bulb,” “troubleshooting recessed lighting,” “wiring pendant lights.”
Comparison and buyer’s guides: Help customers navigate the complexities of lighting products. Compare different types of bulbs, fixtures, or technologies.
Keyword ideas: “LED vs. halogen,” “best smart light systems,” “choosing the right lumens for a room,” “indoor vs. outdoor lighting.”
Lighting design principles: Offer educational content on the fundamentals of lighting design, such as layering light, using light to highlight features, and choosing the right color temperature (CCT).
Keyword ideas: “lighting design tips,” “layering light in a bedroom,” “color temperature Kelvin,” “accent lighting for artwork.”
Provide inspiration
As we have touched on, the home lighting industry is a very visual space. People are looking for ideas, not just products. Your blogs can become a source of inspiration by showcasing how lighting transforms a room. The home lighting centre does a great job of this.
Project spotlights: Feature completed projects with stunning before-and-after photos. This is a powerful way to show off your products in a real-world setting.
Keyword ideas: “kitchen lighting ideas,” “living room chandelier,” “outdoor landscape lighting,” “modern bathroom vanity light.”
Style guides and trend reports: Create content that helps customers understand different design aesthetics and how to achieve them with lighting.
Keyword ideas: “mid-century modern lighting,” “farmhouse pendant lights,” “industrial style floor lamps,” “smart lighting trends.”
Visual storytelling with photos and videos: Go beyond simple product shots. Use high-quality photography and video to create short-form content that shows the ambience created by a light fixture. This is perfect for social media and can be repurposed on your blog.
Keyword ideas: “dimmable light bulbs,” “warm white vs. cool white,” “ambient lighting,” “task lighting.”
Additional resources:
- Pinterest advertising for lighting: Reaching visual thinkers and shoppers
- A simple PPC strategy for lighting brands that want more sales, not just clicks
If you are interested in how Embryo can support with keyword research, content strategy and SEO for your business, get in touch with us today.
